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18. • Personality is good fit within company culture – 46%
• Background information supported qualifications for
the job – 45%
• Site conveyed a professional image – 43%
• Well-rounded, showed wide range of interests – 40%
• Great communication skills – 40%
• Creative – 36%
• Awards and accolades – 31%
• Great references – 30%
• Interacted with company’s social media accounts –
24%
• Large amount of followers or subscribers – 14%
CareerBuilder study July 2014