5 Questions to Build Your Brand 5 Ways to Build "it" Before You Need "it“ 5 Ways to Boost Your Online Personal Reputation 5 Rules of Online Engagement The Best Career Insurance policy ever

1. Building Career Stability Through
Your Online Personal Reputation

2. What We Will Look At
• 5 Questions to Build Your Brand
• 5 Ways to Build "it" Before You Need "it“
• 5 Ways to Boost Your Online Personal Reputation
• 5 Rules of Online Engagement
• The Best Career Insurance policy ever

3. Social Media is…
marketing & relationship building

5. Employers Will Research You

6. 86% of hiring professionals
said candidates with a good online
reputation can positively influence
their application

7. Me, Inc.

8. Vision
Purpose
Goal
Values
Passions

9. Begin Building “It” NOW

10. Colleagues/Peers Industry Experts Movers & Shakers

11. Re-kindle prior relationships

12. Attend networking events

13. Volunteer

14. Join Professional Associations

15. Attend Conferences

16. Boost Your Online Personal Reputation

17. Hubs and Feeds
Hub

18. • Robust Summary, Specialties
& Skills
• Creatively use apps
• Participate in group
discussions
• Update status
• Respond to Q&A
• Customize every invitation
you send
• Respond to status updates of
connections
• Continuously build
connections

20. Cool Apps on LinkedIn
• Presentations
• Movies
• Letters of
recommendation
• Resume
• Samples of work

21. • Photo & key word rich bio
(160 characters)
• Tweet on-brand and
interesting information
• Participate in Twitter Chats
• Follow new people
• PS: Use Tweetdeck or
Hootsuite for a better user-
experience

22. • Join groups
• Like companies
• Professional networking apps
– BranchOut, BeKnown, Inside
Connections
• List your work experience
• Determine who you want to
be friends with

23. • If you have something to
say, start a blog
• If not: read and comment on
other blogs
• Offer to write Guest posts
for other blogs
• Build a solid “About” page
• Include portfolio of your
work, resume, etc.
Blogs can act very much like websites
and could be used as a Hub. (hint, hint)

24. • Your video can be
educational and doesn’t
need to be a shot of you
• Interview experts or past
customers
• Document a case study
• Creatively show your
expertise, testimonials, and
your knowledge in a
slideshow.
• Video is HOT and Google
loves YouTube

25. • Create a key word rich
Google Profile
• Link your social profiles
• Post/share a couple of
relevant articles
• Blends the best of
Facebook discussion
features with the open
connectivity of Twitter
• Brogan says it is where
you go to find people
with similar interests.
• It is new and has neat
features like Hangouts.
• Oh, and it is a Google
product

27. 5 Rules of Online Engagement

28. Know your audience

29. Align your message

30. Pull. Don’t push

31. Listen

32. Give (selflessly & generously)

35. • Side business
• Real Estate
• Consulting projects
• Writing
• Selling online
• Tap into your hobbies
for ideas

36. Resources
• Personal Branding Blog (Dan Schawbel)
• The Personal Branding Blog (William Arruda)
• Personal Branding 101 (Ryan Rancatore)
• Chris Brogan
• Gary Vaynerchuck
• “Online Reputation in a Connected World” 2010
Microsoft Commissioned Study by Cross Tab

37. Hannah Morgan | Career Sherpa.net
hmorgan@careersherpa.net