Industries

1. Define the major media
industry sectors
Carla Appleby
Task 1 Understand the structure and ownership of
the media sector

2. Film Industry
The Film Industry is a massive multimillion pound industry which is made for
the entertainment of the public. The film industry or motion picture
industry comprises the technological and commercial institutions
of filmmaking, such as film production companies, film
studios, cinematography, film production, screenwriting, pre-production, post
production, film festivals, distribution; and actors, film directors and other film
crew personnel.
A few examples of Film Production Companies are Disney, Warner Brothers,
20th Century Fox, DreamWorks and many more.

3. Radio Industry
The radio industry is a generic term for any companies or public service
providers who are involved with the broadcast of radio stations or ancillary
services.
Radio broadcasters can be broken into at least two different groups:
Public service broadcasters - are funded in whole or in part through public
money. This may be through money received directly from the government,
or, as in the UK, through a license fee. The license fee is typically protected
by law and set by the government, and is required for any household which
contains equipment which can be used to receive a TV signal.
Commercial broadcasters - are largely funded through the sales
of advertising spots on their radio station. Commercial stations are often
quite local, and may have some public service commitments within their
permit.
In the UK, the radio industry regulator Ofcom are looking to establish a third
tier of radio, called community radio. These radio stations will be fairly small
and run by community groups.

4. Television Industry
Television is a telecommunication medium that is used for transmitting and
receiving moving images and sound. Television can transmit images that
are monochrome, in colour, or in three dimensions.
Television today has changed from a decade ago and yet at the same time
is profoundly different. The ways in which we consume television have
altered relatively little, but supply has evolved markedly.
The UK television industry generated £17.5 billion in revenues in 2012,
down half a billion pounds from 2011.
Pay TV has been the growth engine of the TV industry since 2007, adding
£1.29 billion in revenues over the six years to 2012.
The UK devotes about a quarter of all waking time – four hours – to
watching TV, yet total spend on television is about 1% of GDP.
TV advertising has held up despite the digital ad revolution: 52% of the UK
public say TV adverts have the most impact of any advertising format.
14% of consumers made a spur of the moment purchase after watching a
TV programme or advert, compared to coming across it in a store (23%) and
a friend or family member recommending it (15%).

5. Print Industry
Companies in this industry print books, magazines, brochures, labels and tags,
posters, diaries, calendars, maps, stamps, security papers, cheques, banknotes and
other products. This industry excludes the printing of newspapers and periodicals that
appear at least four times a week.

6. Advertising & Marketing
Industry
Advertising in business is a form of marketing communication used to
encourage, persuade, or manipulate an audience. Most commonly, the
desired result is to drive consumer behaviour with respect to a commercial
offering, although political and ideological advertising is also common. This
type of work belongs to a category called affective labour.
Commercial advertisers often seek to generate increased consumption of
their products or services through "branding", which involves associating a
product name or image with certain qualities in the minds of consumers.

7. Press
The press is the news media. Members of the press work to gather facts and
then present those facts to the public.
Press members include journalists for newspapers, magazines, radio,
Internet, news sites and television.