Social Media Strategy for Mount Washington College Class Assignment

1. Mount Washington
College
Social Media Strategy
By
Dave Cote
Shannon Duval-Grooms
Carla Clancy
1

2. Objectives
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• Become Relevant in the Digital Age
• Build and Maintain fluid, well branded, strategic,
online presence through social media outlets

3. Target Audience
• 18 Years and Older
• 64% Women
• 36% Men
3
?
Currently Attending Mount Washington College

4. Content Strategy
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• Use Relevant Keywords!
• Use Trending Hashtags!
• Use Relevant and Trending Posts!
• Research Industry Influencers, Take Their Lead!
• Set Up & Maintain College Blog!
• Front Load First Paragraph With SEO Rich Keywords!
• 3-5 Posts Per Week!
• Every Image Must Contain SEO Rich Descriptions!

5. Content Strategy
Continued
5
• Use Outside Sources!
• Use 80% / 20% Rule!
• People Remember 80% of what they see; 20% what they read!
• Use Images!
• Images With Transparent Overlays!
• Micro Videos!
• Slide Shows!
• Think of ACT!
• Attract!
• Convert!
• Transform

6. Networks
• Google +
• Twitter!
• Pinterest!
• LinkedIn!
• Facebook
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Mon-Fri 9am-11am
Mon-Fri 1pm-4pm
All Week 8 am-11pm
Mon-Fri 8 am-4:30 pm
Mon-Fri 1 pm-4 pm (7 am-8 am, 8 pm-9 pm too)

7. Google+ Prime Posting Times
9 am - 11 am
Updated, trending
look with geometric
shapes and eye
catching text with
all images
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Updated,
clean, header
- all platforms
look the same

8. Twitter
!
!
Prime
Posting
Times
1 pm-4 pm
Updated,
clean, header
- all platforms
look the same
Updated,
trending look
with
geometric
shapes and
eye catching
text with all
images
8

9. Pinterest
!
Prime Posting Times
8 am-11 pm
Examples of Pinboards
Example Pin (Image)
Pinboard Title: Tips to increase your focus.
Pin Link: http://www.lifehack.org/articles/productivity/get-the-most-productivity-out-your-day.html
Pin Description: Tips to help you focus which could lead to better grades! #focusingtips
#gettingthingsdone #moretimeforfun
Pin Description to optimize SEO
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10. LinkedIn
Prime Posting Times
8 am - 4:30 pm
Posts that are useful for current students,
and alumni.
Suggest showcase pages (i.e. alumni,
campus events etc.)10
Updated,
clean, header
- all platforms
look the same

11. Facebook
!
Prime Posting Times
7-8 am - 1-4 pm - 8-9 pm
Updated, trending
look with geometric
shapes and eye
catching text with
all images
11
Updated,
clean, header
- all platforms
look the same

12. Posting Schedule
EXAMPLE
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SUN MON TUE WED THR FRI SAT
Motivational!
Monday!
!
Financial Aid!
!
Current
Event
Tuesday Tips!
!
Current
Event!
!
Campus!
Update or!
Current
Event
Meet the
Teacher!
!
Current
Event!
!
Financial Aid
Throwback!
Thursday!
!
Current
Event!
!
Campus
Update or
Current
Event
Success
Story Friday!
!
Flashback
Friday!
!
Financial Aid!
!
Current
Event

13. Closing Statements
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• Remember Your Audience - what is trending, what
are they saying?
• ACT - Attract - Convert - Transform
• Where Will You Share Your Content - some
platforms may not be suitable for your post.
• Does Your Content - Inform, Entertain, or Engage
your audience?
• 80/20! 80% Content - 20% Advertising

14. Closing Statements
Continued
• 80/20! Your Audience Remembers 80% of what they see
and 20% of what they read!
• Mount Washington College Needs a full-time social
media expert
• All Posts Need Keyword Loaded, SEO Rich Descriptions
• Good Social Media Leads to Good ROI
• Facebook Users are Worth $128
• Twitter Users are Worth $118
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