Social Media: Building & Discovering New Communities
•Télécharger en tant que PPTX, PDF•
0 j'aime•504 vues
A social media presentation for Professor Jennifer Follis' Journalism 200 students at the University of Illinois at Urbana-Champaign
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (15)
En vedette
En vedette (20)
Similaire à Social Media: Building & Discovering New Communities
Similaire à Social Media: Building & Discovering New Communities (20)
Dernier
Dernier (20)
Social Media: Building & Discovering New Communities
- 1. SOCIAL MEDIA BUILDING & DISCOVERING NEW COMMUNITIES
- 4. WHY?
- 6. WHY USE SOCIAL MEDIA (CONT.) Extension of real life relationships
- 7. WHY USE SOCIAL MEDIA? Build Relationships: • With Your Community • With your classmates • With your friends • With your family • With local community • With celebrities
- 8. WHY USE SOCIAL MEDIA (CONT.) Discover New Communities / Ideas
- 9. WHY USE SOCIAL MEDIA (CONT.) An opportunity to be helpful
- 10. HOW?
- 11. HOW TO BUILD RELATIONSHIPS ON TWITTER
- 13. SOCIAL MEDIA GOLDEN RULE Tweet others the way You want to be tweeted
- 14. HOW TO BUILD RELATIONSHIPS ON TWITTER 1. Identify needs 2. Provides solutions to needs
- 15. HOW TO BUILD RELATIONSHIPS ON TWITTER Create Conversation: Listen // Ask Questions // Respond // Add something meaningful
- 16. LISTENING IS KEY
- 17. WHAT? WHAT DO YOU TWEET ABOUT?
- 18. THE PRACTICAL SOCIAL MEDIA IN ACTION
- 20. LISTENING WHAT DO YOU TWEET ABOUT
- 21. GOOD WAYS TO LISTEN Follow the right people • Community Leaders • Industry Leaders • University leaders
- 22. COMMUNITY LEADERS • @chambanamoms • @chambanalaura • @CHCEDC • @CUMTD • @colaburbana • @cityofurbana • @champarks • @smcchambana • @smilepolitely What about industry leaders?
- 23. GOOD WAYS TO LISTEN Use + Follow the Right Hashtags Community • #chambana • #UIUC • #UrbanaLove My Industry • #socEnt • #STEMtoSTEAM
- 24. JOURNALISM HASHTAGS • #journchat • #wjchat • #mybxb • #digitaljournalism • #newmedia • #digitalmedia
- 25. GOOD WAYS TO LISTEN Create Twitter Lists • Industry Leaders (Journalism, Design, Social Media, etc) • Friends (Location-based, Family, etc) • Topics (Sports, TV, Celebrities, etc)
- 29. RESPONDING WHAT DO YOU TWEET ABOUT // CONVERSATIONS
- 35. HOW TO RESPOND WELL • Have conversations with others • Begin your conversations and Reply with “@” • Reply to others who mention you as soon as you can (within 24 hours) • Retweet what’s relevant to your community or business by selecting a tweet and clicking “Retweet” • Turn your notifications on – phone or email so you know when people interact with you
- 36. RETWEETS
- 41. CREATING TWEETS
- 42. THE ANATOMY OF A TWEET
- 47. WHAT DO YOU TWEET ABOUT? Be A Leader 1) Be a hyperlocal community leader 2) Be an industry thought leader 3) Be active in your community and industry
- 48. HYPERLOCAL "SOCIAL MEDIA IS AN OPPORTUNITY TO RETURN LOCAL FLAVOR TO LOCAL COMMUNITIES." #ATMW @CHAMBANALAURA
- 49. TIPS FOR WELL- COMPOSED TWEETS • Mention your information source (where you found the link, image, etc.) • Use hashtags that give information about your tweet and promote your brand (i.e. #journalism #socialmedia) • Make shorter tweets – aim for 120 characters or less to increase the likelihood of retweets • When mentioning a twitter username at the beginning of a tweet use a period (.) in front of the username. (eg “.@carlcatedral is speaking at #UIUCJOURN)
- 50. BE A LEADER THROUGH SERVING WHAT DO YOU TWEET ABOUT
- 51. CASE STUDIES SOCIAL MEDIA IN ACTION
- 54. RESOURCES
- 55. RESOURCES AND LINKS Live Tweets from #UIUCJOURN via storify: http://storify.com/carlcatedral/uiucjour-live-tweets #UIUCJOURN Twitter List: https://twitter.com/carlcatedral/lists/uiucjour Tweetdeck: http://www.tweetdeck.com/ More info on Twitter Lists: http://mashable.com/2013/05/31/new-twitter-lists/#_ http://mashable.com/2009/11/02/twitter-lists-guide/ Favoriting Tweets: http://socialmediatoday.com/adam-barrell/1444991/2-big-reason- why-you-should-be-favouriting-tweets
- 60. THANK YOU