For more information. Please visit: easysocialpractice.com

1. 10 Tips for Marketing
Your Dental Practice
on Facebook
Easy Social Practice
EasySocialPractice.com

2. About Easy
Social Practice
A division of Inovia Health
Decades+ of dental experience
CEO Gus Kaloti is a best-selling author and
dental entrepreneur
ESP is a creative team of social media fiends,
communication fans, and tech wizards
Boutique style service for distinguished
dentists

3. Why we exist
Because coming up with ideas
for social media accounts is
hard.
It’s time consuming.
And dentists are really be
oversold and under-aided in this
style of marketing

4. Why Facebook?
1 Billion plus users
The average user is spending at
least 15 minutes daily on the site
They have great click though
rates

5. 1
Update
Regularly
Update
Regularly
m e!
You absolutely, completely, 100% pdate
u
have to update at a regular eal ly,
interval. For most dental R
practices on Facebook , 4
relevant posts a week is fine, 5
as well - but don’t do more than
that. Too much is too much.

6. Make your
photos count
Make your
photos count
Make sure that you post interesting, attractive
images on your Facebook page.
You don’t need to get hung up on making
them perfect.
Gone are the days of stiff, formal head shots
as the only acceptable professional image a
dentist can use.
Social forums are designed for informal
photos.
Instagram’s wild popularity speaks to this. And 81K+ liked this quick
if you’ve noticed, major brands like Starbucks snapshot on Starbuck’s
and CocoCola use this style of informal photo page!
on their social platforms.

7. Connect to
your website
Connect to
your website
It might seem kind of obvious, but it is worth
mentioning - make sure to link your website
into your Facebook.
Your website is likely analytics tracked, and
you’ll be able to see how effect the links you
post on Facebook are.
This can help above and beyond Facebook’s
And share your Facebook
own insights. on your site!

8. 4
Contests for
Engagement
Contests for
Engagement
In early 2012 “Free iPad” came up on our
social feeds about every five minutes. The THINK
OUTSIDE
giveaway was everywhere because it
absolutely works.
Just be original. There are many other things
that will entice your patients - including THE FREE
discounted services, dental hygiene gift
baskets, or many others. Think non-dental -the
iPAD
Kindle Paperwhite, a WiiU. PLEASE!
Check out the current best-selling items on
Amazon for ideas.
Use this for referral campaigns.

9. 5
Polls get
answered
Polls get
answered
If you aren’t getting much engagement, try
asking poll questions.
Poplar topics always include what to have for A poll is focused sharing
lunch, favorite vacation locations, are you
ready for the upcoming holiday. . .whatever is
relevant at the time.
People like to use social channels to talk
about themselves. That’s why this works.

10. 6
Linking
Linking
From a dental practice website, patients or
even potential patients expect to see some
dental health advice.
The site doesn’t (and shouldn’t) be that
exclusively, but there should be some.
Linking to relevant stories on the ADA or
AGD sites is great for this.
Their articles are well written, you can trust
their information, and it is easier to link to a This story ABOUT the
story than to write one yourself. most
Plus, you take any potential of “giving advice”
or practicing online of the table. shared articles
was shared 1900+ times

11. 7
Be Polite
Be Polite
If a fan engages, return the favor.
Give them a shout out or like their content.
Even better - send the a coupon and thank
them for caring about what the practice is
doing.
Show some love!

12. 8
Video, video,
video
Video, video,
video
We repeated it three times because it is that
important. Video is key. More than 2 million people watched this,
Post your videos on your own Youtube or and it isn’t that interesting
upload them directly to Facebook. This is very
beneficial to your practice from an SEO
standpoint.
Make the videos funny, interesting, touching -
anything that resonates with your patients.
The goal here is keeping them interested.
Video is a great way to do this.

13. 9
Show your
personality
Show your
personality
Your patients come to you in part because
they like your personality and that of your
staff. Use social media to tell the “story” of
what is going on in your practice. You become
the main characters. The patients invest more
and more, and are less likely to jump ship
when a practice done the road does a free
whitening promotion.

14. Tip 10
Show your
BEST side
Show your
BEST side
Does your practice give back?
What charities do you support? Do you do
outreach at local schools?
Facebook is exactly the place to herald this
activity.
It really shows the best of the practice, and
helps loyalty and retention.

15. Getting Started
Marketing your practice on Facebook doesn’t
have to be scary. We’re here to help. Sign up
for our free trial of the easiest social media
updater EVER, created just for dentists.
www.easysocialpractice.com
We even give free, 2 week trials to get your
practice started.

16. Want to learn
more?
We have a blog you can visit
too!
http://easysocialpractice.com/blo
g/