Cisco SVP Carlos Dominguez says video is being integrated into all part of our lives rather it be advertising. TelePresence, talking to family or meeting online with global colleagues.

1. Our
Changing
MY
World
OBSERVATIONS
And How To LEVERAGE
Technology !
Carlos Dominguez
Cisco Systems
Senior Vice President
Office of the Chairman and CEO
Wednesday, April 21, 2010

2. VIDEO App
is the Killer
Wednesday, April 21, 2010

3. By 2014
90% of all consumer internet traffic
and HALF of all mobile traffic will be
VIDEO
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Source: Cisco VNI
Wednesday, April 21, 2010

4. Defining Video
Any Content, Anytime, Anywhere On Any Device
HDTV Mobile PC Tablet
PERSONAL
Video User
Applications Generated
Non-Realtime
Wednesday, April 21, 2010

5. Wednesday, April 21, 2010

6. Personal Video
‣ Portal for Talent & Ideas
‣ Vast Amount of Content
‣ Educational Portal
‣ Languages
‣ Dance
‣ Math
‣ Entertainment
Wednesday, April 21, 2010

7. Khan Academy
Online Video Education for Everyone
Founder Salman Khan (former Investment Banker)
Started out by helping his niece with math
900+ videos on YouTube covering basic arithmetic to chemistry
All courses are free
Accessed on demand at a student’s own pace
Wednesday, April 21, 2010

8. The Search for Gollum
Unofficial Prequel to Lord of the Rings
✦ 40 minute independent film
✦ Non commercial production by volunteer film
maker and Tolkien fans
✦ Produced solely for viewing over the web
✦ 3 M+ Viewers
✦ Inexpensive
Wednesday, April 21, 2010

9. The Top 3 Most Watched Web Series
January 2010
Rank Title True Reach View Count Sample
1 Fred 2,471,955
2 Happy Tree Friends 17,697,316
3 Deca TV 13,151,356
‣ Teenager from Nebraska plays
American Idol fictional Fred Figglehorn
9th season premiere in a weekly YouTube series
30 million viewers
Lost ‣ The “Fred” channel launches
6th season premiere in 2005
12 million viewers
‣ First YouTube channel to hit
1 million subscribers
‣ Some of his video’s have 7M+ views
Wednesday, April 21, 2010

10. Wednesday, April 21, 2010

11. Personal Video (User Generated)
Wednesday, April 21, 2010

12. Defining Video
Any Content, Anytime, Anywhere On Any Device
HDTV Mobile PC Tablet
PERSONAL BRANDED COMMUNICATIONS
Video
Applications
Non-Realtime Realtime
Wednesday, April 21, 2010

13. Who’s Using Business Video
‣ Video has doubled from two years ago
‣ Education sector has the highest current percentage of video traffic
‣ Video is expected to double gain one year from now
‣ Manufacturing expects the sharpest increase over the next two years
30.0
22.5
Two Years Ago
Last Year
Current 15.0
Expected in One Year
Expected in Two Years
7.5
0
Finance Retail Manufacturing Education Other
*Business Video Study, Cisco Systems, November 2008
Wednesday, April 21, 2010

14. Work: Cisco TelePresence
Transforming the Way Business Gets Done
“You forget there’s any technology going on between
you and the people you’re meeting with.” - Gartner
“The Best of 2006” “This is a dream come true.”
- BusinessWeek
Wednesday, April 21, 2010

15. December Company Meeting:
Entirely Virtual 6 locations:
‣ Canada, Israel, United
Kingdom, North Carolina, Texas
and live in San Jose, CA
‣ 11,000+ watching
Virtual Company Meetings 15
Wednesday, April 21, 2010

16. Wednesday, April 21, 2010

17. Cisco TelePresene
Launched in October 2006
712 units deployed
150 cities
5,000 weekly meetings
350,000+ Meetings to date
Used 67% or 6-7 hours of a 10-hour day
Saved $260M in travel costs
Run it all with 8 people
550 customers worldwide
Wednesday, April 21, 2010

18. Virtual Presenter
14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18
Wednesday, April 21, 2010

19. Video
Applications
CONSUMER COMMUNICATIONS
Wednesday, April 21, 2010

20. Video
Applications
CONSUMER COMMUNICATIONS
Wednesday, April 21, 2010

21. In 5 years our primary mode
of communications will be
via video.
Business Travel will be 50 -
75% Less
User Generated Video Will
be Common in Business
Video will enable more
collaboration and
innovation.
My Prediction
14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
21
Wednesday, April 21, 2010

22. Are You a Nowist?
‣ Embracing Change
‣ Search For New Technology
‣ Experiment
‣ Learn
‣ Leverage
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
Wednesday, April 21, 2010

23. Carlos Dominguez
carlosdominguez.cisco.com
carlosd@cisco.com
http://twitter.com/carlosdominguez
Facebook: carlosdominguez
Wednesday, April 21, 2010