4. Gyms have a membership growth of 5-10%
each year
People are understanding the fact that gyms
are a good option to help maintain a healthy
lifestyle
7th highest membership per capita in the world
Lewis, R. (2008, November 23). Flat to Fab on beach. New Zealand
Herald
The Business of fitness. (2008, July 03). Scoop Independent News
5. Obesity rates continue to grow each year
which shows more people will want to do
something about their weight
Ministry of Social Department (2008) Obesity – Current level and Trends
retrieved April 17, 2009 from
http://www.socialreport.msd.govt.nz/health/obesity.html
6. Is it safe to open a new business during this
time of economy?
The Fitness industry has shown to be
“recession proof”
Gyms are being seen as a necessity rather
than a luxury
Beddie, R. (2009, March). Fitness industry recession-proof?
Fitness life, issue 41, pg 126
7. Many types of Gyms located around NZ
Normal/Original Gyms
Luxury Gyms (provides soaps)
Gyms with Swimming Pools
Women only gyms
8. Another form of competition
Attracts many people deciding how to lose
weight
Fastest way to lose weight however not the
healthiest
5% of people wanting to lose weight would
choose a dieting program
Houlahan, M. (2009, February 13). Surge at gyms as Kiwis tackle obesity.
Retrieved April 13, 2009, from
http://www.stuff.co.nz/national/1398999
10. Gyms are seen to have a membership growth
each year
Fitness industry not affected by recession
People are always considering to go to a gym
Good way to stay fit and healthy
New Ideas is a key thing