Resumen del trabajo realizado por los alumnos de francés en el marco de un proyecto Comenius

1. IES S-PIETERSCOLLEGE
SINT ANTIAGO COBURG
CASIMIRIANUMRUSIÑOL
GENDER ROLES IN FRENCH ADVERTISING –
2nd AND 3rd YEAR OF SECONDARY
This small project of the French Department focuses on the representations of
gender in contemporary French advertising. The idea came up as we had
already foreseen at the beginning of the school year in our task-based
methodology different activities related to the creation of adverts. The final task
aimed to acquiring and using different grammar and vocabulary contents such
as adjectives, imperatives, infinitives, gerunds and other typical structures of
the advertising language.
Thereby we thought it could be a great idea to guide the participatory work of
our students through three stages and make them reflect and find out if the
advertising is generally or specifically gender targeted emphasizing male and
female stereotypes and of course what are the main “clichés” coming to the
surface of all these amazing colorful images that push people to a frenetic
consumerism.
Comenius Project 2010/12 - Gender roles through time and place

2. IES S-PIETERSCOLLEGE
SINT ANTIAGO COBURG
CASIMIRIANUMRUSIÑOL
1. STAGE ONE: search for adverts the students consider as depicting
gender roles and displays.
2. STAGE TWO: create adverts just focusing on the commercial purpose
and reflect at the end if they are gender related.
3. STAGE THREE: choose an advert (among what they found or what they
created and imagine a new one not gender -targeted).
STUDENTS’ REFLECTIONS!
CLICHÉS ABOUT GIRLS CLICHÉS ABOUT BOYS
•The delicate girl, The Strong boy, muscled
•Women depending on men Protecting men,
•The beautiful, perfect slim The boys practicing sport,
seducing body driving cars, drinking alcohol,
•The girls in the kitchen, tiding up, impressing girls…
taking care of the kids…
FRENCH ADJECTIVES DESCRIBING WHAT THE STUDENTS FELT ABOUT
GENDER-TARGETED ADVERTISING:
FRAPPANT, IDÉALISTE, MODERNE, DÉSAGRÉABLE, CURIEUX, TRISTE,
ARROGANT, STUPIDE, COMPLEXE, BIZARRE, ÉCOEURANT, SEXISTE,
AGRESSIF, OFFENSIF, FAUX, JOLI, IMPRESSIONNANT, IMAGINATIF,
INDIFFÉRENT, TROMPEUR, ÉLÉGANT, ÉMOTIF, DRÔLE
Comenius Project 2010/12 - Gender roles through time and place

3. IES S-PIETERSCOLLEGE
SINT ANTIAGO COBURG
CASIMIRIANUMRUSIÑOL
SAMPLES OF STAGE ONE
Comenius Project 2010/12 - Gender roles through time and place

4. IES S-PIETERSCOLLEGE
SINT ANTIAGO COBURG
CASIMIRIANUMRUSIÑOL
SAMPLES OF STAGES TWO AND THREE
This is not our students’ creation, it’s a perfect illustration of the
advert of the same product but from different points of view!
Comenius Project 2010/12 - Gender roles through time and place