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Types of advertisement

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Types of advertisement

  1. 1. Types of advertisement
  2. 2. Brand Advertising most commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding).
  3. 3. Retail or Local Advertising advertising done by local stores that directly states availability of product or services. This aims to encourage traffic to come into the store.
  4. 4. Political Advertising a form of advertising that promotes politicians
  5. 5. Directory Advertising a type of advertising that shows a listing of companies, products or services. The most popular type of which is the Yellow Pages
  6. 6. Business-to-Business Advertising a type of advertising that focuses on a certain niche in the business industry (retailers, wholesalers, distributors or industrial / professional brackets)
  7. 7. Institutional Advertising or otherwise known as Corporate Advertising, wherein the message is focused on establishing a general look or identity of a company into the minds of the target audience.
  8. 8. Public Service Advertising the message communicates in behalf of a good cause or prevention of a bad situation from happening
  9. 9. Interactive Advertising advertisements run by webpages or via digital media