Valerie Wilson Travel launched the "Power of Access Insider Campaign" to share their travel insights and expertise through various digital channels like e-newsletters, Facebook, Twitter, Pinterest, YouTube and blogs. The campaign aims to support industry partners, highlight insider travel tips for clients, and enhance followers' travel experiences. It provides a real-time feed from travel events and saw significant increases in social media engagement and new bookings.

1. VWT Increases It’s
Power of Access TM
in the Digital Age

2. Table of Contents
2013 © Valerie Wilson Travel, Inc. Proprietary & Confidential
The Power of AccessTM
in the Digital Age
Building the “Power of Access™” Insider Story.
The Power of Access Insider Campaign
 E-Newsletter
 Facebook
 Twitter
 Pinterest
 YouTube
 E-Introductions
 Blog
Insider in Real Time
 Travel Weekly's 10th Annual Reader's Choice Awards
 VWT’s Exclusive Morgans Hotel Group Panel Discussion
 Virtuoso’s Travel Week
 International Luxury Travel Market (ILTM)
 The 8th Annual Valerie Wilson Travel Cruise Fair
 VWT Client Travel Fest Consumer Events

3. The Power of Access
TM
in the Digital Age
Advisory Boards
Our Insider Knowledge

4. The Power of Access
TM
in the Digital Age
At Valerie Wilson Travel, we custom-build amazing,
out-of-the-box luxury travel itineraries stemming from our
founder and CEO, Valerie Ann Wilson’s lifelong accumulated
travel experiences, connections and recommendations…
Our Insider Knowledge

5. The Power of Access
TM
in the Digital Age
In 2012, we launched the Power of
Access™ Insider Campaign. For the first
time in our 30+ year history we are openly
sharing some of our highly-sought-after
travel insights and expertise.
The Power of Access™…Insider Campaign

6. The Power of Access
TM
in the Digital Age
Goals and Objectives of
the Campaign
Support and showcase our
industry partners & unique
experiences
Highlight VWT’s insider ideas
& tips to clients and social
media followers
Enhance and encourage
followers’ travel experiences
The Power of Access™ Insider Campaign

7. The Power of Access
TM
in the Digital Age
E-Newsletter
VWT participates in the
industry’s most prestigious
and exclusive events and
forums.
We share the highly-
sought after knowledge
and experiences with our
The Power of Access™
Insider E-Newsletter.
Insider Campaign: E-Newsletter

8. The Power of Access
TM
in the Digital Age
www.Facebook.com/
ValerieWilsonTravel
Click here to see more campaign examples
Insider Campaign: On Facebook

9. The Power of Access
TM
in the Digital Age
@VWT_Travel
Insider Campaign: On Twitter

10. The Power of Access
TM
in the Digital Age
pinterest.com/
VWTAccess/
Insider Campaign: On Pinterest

11. The Power of Access
TM
in the Digital Age
www.youtube.com/
user/VWTravel
Insider Campaign: On YouTube

12. The Power of Access
TM
in the Digital Age
Insider Campaign: E-Introductions
Through our E-signatures, clients
connect with us and can “E-Meet”
Valerie herself who introduces VWT.
We also encourage clients and
followers to meet Valerie, Jennifer
and Kimberly through Page Tabs on
our Facebook.

13. The Power of Access
TM
in the Digital Age
real-time feed
from the event
Insider Campaign: In Real Time

14. The Power of Access
TM
in the Digital Age
Travel Weekly's
10th Annual Reader's
Choice Awards
real-time feed
from the event
Insider Campaign: In Real Time

15. The Power of Access
TM
in the Digital Age
VWT’s Exclusive
Morgans Hotel Group
Panel Discussion
real-time feed
from the event
Insider Campaign: In Real Time

16. The Power of Access
TM
in the Digital Age
real-time feed
from the event
Virtuoso
Travel Week
Insider Campaign: In Real Time

17. The Power of Access
TM
in the Digital Age
real-time feed
from the event
International Luxury Travel Market
Insider Campaign: In Real Time

18. The Power of Access
TM
in the Digital Age
The 8th Annual Valerie
Wilson Travel Cruise Fair
Insider Campaign: In Real Time

19. The Power of Access
TM
in the Digital Age
YouTube channel saw a 70% increase views
Our Pinterest page jumped over 3,000%
Our Twitter followers increased by over 240%
Facebook Fans DOUBLED in 2012. Generated
new bookings based on our postings in our page.
The Power of Access™ in the Digital Age
Campaign Review
VWT’s commitment to social media is paramount. It is a major part of our
making campaign. Our social media presence and this campaign are a true
first for our niche inside the travel industry.