The document discusses the concept of a "business hug", which involves hearing customers, understanding their needs, and giving back incredible value to build relationships. A business hug creates engagement and social bonding with customers through personalization and fun. It encourages trust and loyalty so that customers will buy more, buy more often, and bring their friends. The key is to make customers feel understood, meet their needs, and engage with them in a way that delights them. A business hug is a new way of doing business that focuses on the customer experience to drive sales and word-of-mouth marketing.

1. HUG
THE NEW WAY OF DOING BUSINESS

2. TIME FOR A NEW WAY TO DO BUSINESS

3. WHAT DOES A HUG MEAN IN BUSINESS?

4. A BUSINESS HUG IS WHEN YOU…

5. HEAR

6. UNDERSTAND

7. GIVE BACK INCREDIBLE VALUE

8. "Great Huggers pile the hugs one on top of
another until they’ve created an entire
force field of hugs. The great Huggers blitz
a customer with Hugs - with tender loving
care." Jack Mitchell author Hug Your Customers

9. Business HUGs are about getting
closer to your customers and
using what you learn about
their needs to
serve them BETTER

10. A business HUG
builds your initial
desire to create
value by adding
engagement into the
equation.

11. When people HUG, the brain
releases the chemical oxytocin.
This encourages social
bonding, increases the willingness to
trust
and decreases fear.

12. A customer who feels HUGged will
buy more from you and more often.
They will also become your fans and
your willing word of mouth.

13. HOW DO YOU HUG YOUR CUSTOMERS?

14. YOU NEED TO…
YOU NEED TO…

15. DEVELOP A WAY OF
PERSONALIZING THE EXPERIENCE
BETWEEN YOU, THE SELLER AND
YOUR CUSTOMERS BY BUILDING
RELATIONSHIPS.

16. ADD FUN!
“A business has to be
Involving, it has to be
Fun, and it has to
Exercise your
creative
Instincts”
Richard Branson

17. MEET THEIR NEEDS!
Not only do customers want to be
listened to, they also like to feel that
you have listened well enough to
understand them and their needs
and as a result are taking
appropriate action.
MEET THEIR NEEDS!

18. ENGAGE WITH THEM

19. “When you enchant people your
goal is not to make money from
them or to get them to do
what you want, but to fill them
with great delight “
Guy Kawasaki, Former Chief Evangelist, Apple Co-founder

20. “MAKE THE CUSTOMER THE
HERO OF YOU HISTORY”
Ann Handley, Chief Content Marketing Proofs

21. Business HUGs create the
psychological conditions
that support the buying
process..

22. THE NEW WAY OF DOING BUSINESS

23. GIVE YOUR CUSTOMERS A HUG!

24. AND THEY WILL ALWAYS HUG YOU BACK!

25. A CUSTOMER HUG MEANS…

26. THEY WILL BUY MORE FROM YOU..

27. THEY WILL BUY MORE OFTEN…

28. AND THEY WILL BRING THEIR FRIENDS

29. HEAR UNDERSTAND GIVE BACK VALUE

30. MAKES GOOD BUSINESS SENSE

31. ALWAYS BEGIN WITH THE HUG IN MIND

32. @carolepyke @eelanmedia