1. Kick Starting Your Social
Media
Laura Gallagher
The Creative Company, Inc.

4. 1989

5. 2012

6. Our System

7. Our Channels

8. Our Channels

10. Case Study

11. FMM: Twitter

12. FMM: Facebook

13. Why Should I Care?

14. Key Social Media
Guidelines
• The
Golden
Rule
Applies
• Like
any
good
rela6onship,
this
will
require
your
6me,
energy
and
solid
effort
–
24/7/365
• Use
scheduling
tools
such
as
HootSuite,
Sprinkler
or
Sprout
• Build
quality
rela6onships
member-­‐to-­‐member
and
encourage
each
other
in
this
space
• Don’t
flood
your
audience
with
posts

15. The Golden Rule Applies
“Do unto others as you would have them do unto you”

16. Use Your Tools
• HootSuite,
Sprinkler,
Facebook
Schedule
tool
• Biggest
Perk
of
Tools:
They
allow
tracking!
• Remember:
Don’t
always
rely
on
these
tools.
Genuine
interac6on
cannot
be
scheduled.
• Watch
your
auto-­‐post
seVngs.
It's
easy
to
forget,
for
example,
that
you
set
up
a
post
15
minutes
a[er
you
just
posted
something.

17. Use Your Tools
Companies that auto-publish have a 50% increase in leads

18. Use Your Tools

19. Don’t Flood the Audience

20. Quality Relationships

21. Quality Relationships
Southwest Airlines
@Southwestair

22. 24/7/365

23. Connecting the
Dots

24. Key Take-Aways
• Remember
that
not
everything
has
to
be
shared
as
it’s
happening.
• Connect
with
your
community…
and
beyond!
• Expect
to
always
be
on
call
–
social
media
interac6ons
don’t
stop
a[er
5
p.m.!
• Allow
yourself
a
break
from
the
social
world
to
avoid
geVng
sloppy.
• Learn
from
other
companies,
brands
or
people.

26. Connect with Us!
Facebook
www.facebook.com/thecreativecompany
Twitter
www.twitter.com/creativecompany
LinkedIn
www.linkedin.com/in/gallagherlaura
Email
Laura@thecreativecompany.com