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Non profits video-v4
- 2. Social Media for Non- Profits Laura Gallagher The Creative Company, Inc.
- 3. Our System
- 4. Our Channels
- 5. Our Channels
- 7. Key Social Media Guidelines – Non-Profits • Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite, Sprinkler or Sprout • Build quality relationships member-to- member and encourage each other in this space • Don’t flood your audience with posts
- 8. Key Social Media Guidelines – Non-Profits • Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite, Sprinkler or Sprout • Build quality relationships member-to- member and encourage each other in this space • Don’t flood your audience with posts
- 9. Physicians Plus and Henry Vilas Zoo • Polar Dash Campaign • Joint partnership with Henry Vilas Zoo
- 10. Physicians Plus and Henry Vilas Zoo Henry Vilas Zoo Promotion: • 32,000 Facebook fans • 1,973 Twitter fans Monona Public Library
- 11. Ashley Furniture – Hope to Dream
- 12. Personalize Social Media Reach people beyond your Pages fans
- 13. Facebook Ads
- 14. Key Social Media Guidelines – Non-Profits • Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite, Sprinkler or Sprout • Build quality relationships member-to- member and encourage each other in this space • Don’t flood your audience with posts
- 15. Key Things To Post • Photo posts receive interaction rates 39% higher than average. • More than 100% of posts that have a question located at the end have twice as high comment rate than those that don’t. • “Call to actions” mean an increased interaction rate by 48%.
- 16. Key Social Media Guidelines – Non-Profits • Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite, Sprinkler or Sprout • Build quality relationships member-to- member and encourage each other in this space • Don’t flood your audience with posts
- 17. Use Your Tools Companies that auto-publish have a 50% increase in leads
- 18. Use Your Tools
- 19. Key Social Media Guidelines – Non-Profits • Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite, Sprinkler or Sprout • Build quality relationships member-to- member and encourage each other in this space • Don’t flood your audience with posts
- 20. Quality Neighborhood Relationships River Food Pantry, Harvest Dinner
- 21. Quality Neighborhood Relationships
- 24. Key Social Media Guidelines – Non-Profits • Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite, Sprinkler or Sprout • Build quality relationships member-to- member and encourage each other in this space • Don’t flood your audience with posts
- 25. Don’t Flood the Audience
- 26. Know the Audience • Post on weekends • Sundays are king
- 27. Key Take-Aways • Remember that not everything has to be shared as it’s happening. • Connect with your community… and beyond! • Learn from other companies, brands or people.
- 28. Connect with Us! Facebook www.facebook.com/thecreativecompany Twitter www.twitter.com/creativecompany LinkedIn www.linkedin.com/in/gallagherlaura Email Laura@thecreativecompany.com
Notes de l'éditeur
- Facebook: 630 likesTwitter: 1,315 followers
- LinkedIn Followers: Over 500+ followers on personal page, 135 followers on TCC page 1,441 Connections link you to 9,752,192+ professionals
- - Social media is a FREE platform for people to interact between
- - Social media is a FREE platform for people to interact between
- - With the help of Physician Plus’ social media fans and the Henry Vilas Zoo fans on social media, they raised $810 in a matter of five days
- Tagged the zoo, usedhashtags to promote the eventGot cross-promotion at the Monona Public Library
- An example of how a non-profit and a brand come together to do good
- Went from 50 to 166 people with Facebook ads
- - Social media is a FREE platform for people to interact between
- - Call to actions are thinking like “Share,” “Like,” “Comment,” “Click” anything that equals
- - Social media is a FREE platform for people to interact between
- - Use graph on the bottom right to go into talking about emails (that is what the next slide is on)
- - Social media is a FREE platform for people to interact between
- - Social media is a FREE platform for people to interact between
- - Social media is a FREE platform for people to interact between
- She Is Why I RideSoup and Bread Madison: original artwork, video that increases interaction rates talk about video
- - Social media is a FREE platform for people to interact between
- Compared to most business Facebook pages, weekends are good times for non-profits to post on FacebookAnother example of why non-profits are not that much different than regular Facebook pages