9. Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as HootSuite,
Sprinkler or Sprout
• Build real relationships and encourage one
another
• Don’t flood your audience with posts
10. Physicians Plus and Henry Vilas Zoo
• Polar Dash Campaign
• Joint partnership with Henry Vilas Zoo
11. Physicians Plus and Henry Vilas Zoo
Henry Vilas Zoo Promotion:
• 32,000 Facebook fans
• 1,973 Twitter fans
Monona Public Library
13. Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as HootSuite, Sprinkler or
Sprout
• Build real relationships and encourage one another
• Don’t flood your audience with posts
14. Call to Action - MIA
• Photo posts receive interaction
rates 39% higher than average.
• More than 100% of posts that have
a question located at the end have
twice as high comment rate than
those that don’t.
• “Call to actions” mean an increased
interaction rate by 48%.
16. Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as HootSuite,
Sprinkler or Sprout
• Build real relationships member-to-member
and encourage each other in this space
• Don’t flood your audience with posts
19. Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as HootSuite, Sprinkler
or Sprout
• Build real relationships and encourage one
another
• Don’t flood your audience with posts
23. Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as HootSuite, Sprinkler
or Sprout
• Build real relationships and encourage one another
• Don’t flood your audience with posts
26. Key Social Media Guidelines
• The Golden Rule Applies
• Like any good relationship, this will require your
time, energy and solid effort – 24/7/365
• Use scheduling tools such as HootSuite, Sprinkler or
Sprout
• Build real relationships and encourage one another
• Don’t flood your audience with posts
27. The Golden Rule Applies
“Do unto others as you would have them do unto you”
