How to tell your story

1. How to Tell Your Story

2. Preface

3. Table of Contents Start with the end in mind Key ingredients to a compelling story Who should hear it How do you tell them

4. Chapter 1: Death of the Elevator You don’t have :30 Make a connection quickly Give it to me in 120 characters

5. One True Thing Safety Innovation Magic

6. Writer’s Lab

7. Chapter 2: A Captivated Audience

8. Natural Selection List them all out Who can help achieve your objective? Rank them

9. What is Your Ask?

10. Writer’s Lab

11. Chapter 3: Find Your Voice

12. How Do You Find Them? Don’t create your own outposts ﬁrst Go to where they are already Then decide if you need a separate channel

13. Take Their Order But Listen FIRST! What language are they using? What questions do they have?

14. Let’s Hear It And see it Content is King Don’t ignore traditional media

15. Questions?

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