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G4h bigdoor 051611_final
1.
BigDoor (http://bigdoor.com) Tommy
Lee Director of Monetization and Implementation tommy@bigdoor.com @bigdoormedia
2.
What Does BigDoor
Do? BigDoorpowers social engagement economies through the use of game mechanics
3.
BigDoor Approach to
Gamification
4.
BigDoor and MLB.com
5.
6.
Before BigDoor =
4
7.
After BigDoor =
12
8.
% of Users
to Post Blogs
9.
doubled From 7.5%
to 15% OvernightMore Money Virtual goods sales = 30% of total revenue Average purchases = $10.55
10.
Gamification In Action
11.
12.
25X Increase in
Liking & Sharing
13.
14.
Thank you!
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