2. 1. You Need to Get a Site Up Fast
3 Easy Steps:
• Install with a click of a button –
many hosts already have it installed
• Install theme
• Add content
Balance Interactive Inc. www.BalanceInteractive.com
3. 2. You Have Limited Budget
• WordPress is free
• Hosting is free or low-cost
• Templates free or low-cost – no
designers needed
Balance Interactive Inc. www.BalanceInteractive.com
4. 3. You Want to Update Content Yourself
• If you know Word, you can use
WordPress to add or update
content
• What You See is What You Get
(WYSIWYG) Editor
• Other fields for display and SEO
Balance Interactive Inc. www.BalanceInteractive.com
8. 4. You Want a Search-Engine Friendly Site
• Code allows search engines to
search your content
• Built-in support of things search
engines look for – headings,
page title, page description,
permalinks, pingbacks
9. 5. You Want to Start a Blog
• Separate from your main
website – or part of existing
WordPress site
• All the tools you need – see
reasons #1 (fast), 2 (cheap), & 4
(SEO)
Balance Interactive Inc. www.BalanceInteractive.com
10. 6. You Own the Code & Content
• Open source means no single
entity owns the code
• Entire site is portable from one
host to another
Balance Interactive Inc. www.BalanceInteractive.com
11. 7. You Have Basic Taxonomy
• Categories and tagging built in –
like a blog
13. 8. You Want to Expand Your Site Later
• More than 17,000 FREE plug-ins
available – more added all the time
• http://wordpress.org/extend/plugins/
• Add functionality or make things easier
Balance Interactive Inc. www.BalanceInteractive.com
14. 9. You Have Basic Workflow Requirements
• Multiple users but limited
hierarchy
• Allows authors, editors, publishers,
administrators
Balance Interactive Inc. www.BalanceInteractive.com
15. 10. You Want to Tap Into Larger User
Community
• 69 million sites on WordPress
• Many user groups and forums –
online and in-person
• Many vendors to support your
growth and advanced needs
• Always being updated
16. Other Things WordPress Offers
• W3C standards compliance –
future-proof your code
• Constant security updates
• Frequent upgrades
• Open source = Always Free
17. Alternatives to WordPress
• Joomla (free, plug-ins cheap)
• Blogger (free)
• ExpressionEngine (cheap, not free)