5 Trends of Social Media in 2012

1. New Social Trends For 2012
Feb, 2012

2. New Social Trends For 2012
• TREND ONE: Weibo Commerce
• TREND TWO: Weibo KOL
• TREND THREE: High End Group Purchase
• TREND FOUR: Mobile SNS
• TREND FIVE: LBS Application

3. Trend One: Weibo Commerce
Brands will go to monetize social media by social commerce
360buy: the first eCommerce partner with Sina Weibo

4. Trend Two: Weibo KOL
Weibo KOL precision marketing will be popular
Influencer Media KOL
Build awareness on weibo platform Communicate with target audience
Celebrity Auto website
Entrepreneur Auto
Magazine
Mom Auto
influencer Radio

5. Trend Three: High End Group Purchase
High end deals will attract & participate customers by
exclusive discounts
Ftuan & Tmall showcased high end group on campaign at the end of 2011

6. Trend Four: Mobile SNS
Mobile SNS enables to reach more links in new ways
and new contexts
SNS with Mobile App New Mobile SNS
Kaixin
Be Here
Renren Micro Massager (voice box)
Tumblr like community
Close Distance
Location
Location

7. Trend Five: LBS Application
LBS will be a standard application to add value for customers
on social media
Review Site Weibo Search Engine
Around U
Micro-zone
Check in

8. LET’S CONNECT
More social media news and insights, please read
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