Webinar slides from S

1. Becoming a Social Business
Kate Carruthers
Digital & Community Manger, Genea

2. Agenda
> Social media growth
> Key business drivers for social media
> Moving towards being social business

3. Social Media Context

4. The Olden Days
ERP CRM
Database Apps

5. The Olden Days
ERP CRM
The Cloud Changes
Everything
Database Apps

6. Web 2.0 and Cloud
10.5 million Australian users
10 million Unique Australian Visitors
1.8 million Unique Australian Visitors
362,500 Unique Australian Visitors
2 million Unique Australian Visitors
Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2011/

7. What’s different now?
• Almost 50% mobile phone users in Australia have
Internet enabled phones
• About 26% access Internet from their mobile phone daily
• >30% of Australians check emails via phone
• 70 % access mobile entertainment & info services
Source: Sensis eBusiness Report Oct 2011

8. Key Business Drivers
> Sales
> Customer service
> Marketing:
– Brand image & awareness
– Market research
– Business intelligence
– Competitive analysis
> Talent recruitment

9. Sales
Competing
without even
opening a store
here

10. Customer Service
Reducing
complexity for
customers

11. Talent recruitment
Helping
talented people
to find you

12. Tips for moving towards Social Business
It’s not about tools & platforms
It’s a mindset
Narrative
Customers
Staff
Exec
team

13. Foundations of Social Media for Business
Skills Repeatable
Training Documented
Role clarity Clear
People Process
Transparent Available
Documented Policy Technology Measurable
Commonsense Auditable

14. Resources
> Sensis E-Business Report October 2011
– http://about.sensis.com.au/IgnitionSuite/uploads
/docs/2011%20Sensis%20e-
Business%20Report%20FINAL.pdf
> Social Media Statistics Australia – August 2011
– http://www.socialmedianews.com.au/social-
media-statistics-australia-august-2011/

15. Thank you.
> Kate Carruthers
> kate.carruthers@genea.com.au
> @kcarruthers
> @GeneaFertility