Contenu connexe Similaire à The digital revolution has only just begun (20) Plus de Kate Carruthers (20) The digital revolution has only just begun2. What is social
media?
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4. A quick poll …
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5. A quick poll …
Who
is
a
member
of
social
network?
Whose
kids
are
members?
Whose
parents
are
members?
Whose
pets
are
members?
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6. Digital World
More
than
half
of
the
world’s
popula/on
is
under
30
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7. Digital World
Facebook
tops
Google
for
US
Internet
traffic
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8. Digital World
Ashton
Kutcher
&
Britney
Spears
have
more
TwiVer
followers
than
the
popula/ons
of:
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9. Digital World
Ashton
Kutcher
&
Britney
Spears
have
more
TwiVer
followers
than
the
popula/ons
of:
Sweden
Ireland Israel
Switzerland
Norway
Panama
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10. Digital World
50%
of
mobile
Internet
traffic
in
the
UK
is
on
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katecarruthers.com 8
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11. Digital World
Every
4
minutes
>
100
hours
of
video
will
be
uploaded
to
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katecarruthers.com 9
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12. Digital World
Amazon
sold
more
electronic
books
for
the
Kindle
than
physical
books
Christmas
2009
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13. Digital World
If
you
were
paid
$1
for
each
posted
Wikipedia
ar/cle,
you’d
make
$1,712.32
per
hour
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14. Digital World
Source:
hVp://mashable.com/2010/05/13/facebook‐facts‐infographic/
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22. Changing Media Models
Digital
Content
Broadcast Mul/cast Interac/ve
Print +
Mobile
Television Internet Localised
Fixed Dialogue
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25. a brave new world
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28. New business models
Digital
Content
Source:
hVp://ocw.mit.edu/OcwWeb/web/home/home/index.htm
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katecarruthers.com 20
22
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30. our dilemma
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34. OMG it’s even happening to kittens...
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36. we’re seeing
Source:
Kevin
Kelly,
hVp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php
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39. We’re all busy
doing our day
jobs.
How can this
all help us?
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40. People will say ...
Marke/ng
vs
Digital
Marke/ng
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41. People will say ...
Marke/ng
vs
Digital
Marke/ng
“You absolutely must
be on [insert trendy “You need a
social platform name] Facebook
now!” page”
“Why aren’t
you on “Where’s your
Twitter?” blog?”
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43. So many sites to choose
from!
How to decide?
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30
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45. See how ephemeral
many of these sites are
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47. Marketing vs Digital Marketing
• One
way • Two
way
• Monologue • Dialogue
• Hard
to
measure • Easier
to
measure
• Expensive
• Cheaper
• Long
lead
/mes • Short
lead
/mes
• Set
and
forget • Constant
tending
Digital means sharing control with the (former)
audience
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49. Digital Ecosystem
• Build
and
reach
out
to
extended
community:
– Staff/Alumni
– Consumers
– Government
–
Other
stakeholders,
e.g.
suppliers
• Fundraising
• Marke/ng
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50. Digital Ecosystem
• Build
and
reach
out
to
extended
community:
– Staff/Alumni
– Consumers
– Government
–
Other
stakeholders,
e.g.
suppliers
• Fundraising
• Marke/ng
• Event
organisa/on
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2010
katecarruthers.com 33
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51. Digital Ecosystem
Radio Twitter TV
Flickr
Facebook
News- Forums Hub = website
papers Magazines
SaaS
EDM
YouTube
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52. Digital Ecosystem
Radio Twitter TV
Flickr
Facebook
News- Forums Hub = website
papers Magazines
SaaS
EDM
YouTube
... an organic feedback loop
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2010
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53. Radio Twitter TV
Flickr
Facebook
News- Forums Hub = website
papers Magazines
SaaS
EDM
YouTube
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2010
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54. Social Media
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55. Social Media
Elements
that
bring
website
or
blog
content
alive
Tools
that
enable
sharing
of
messages
Building
communi/es
of
interest
Enabling
dialogue
and
collabora/on
Moves interaction from monologue to conversation
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57. What to do?
Take
your
/me
Test
the
waters
Ask
lots
of
ques/ons
Get
good
advice
Take
advice
from
people
with
a
track
record
Keep
the
ethos
and
ethics
mind
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58. Sources & Sites
•
Erik
Qualman
Social
Media
Revolu/on
(Refresh
2010)
hVp://socialnomics.net/2010/05/05/social‐media‐revolu/on‐2‐refresh/
• Pew
Report
on
Older
Adults
and
Social
Media
2010
hVp://www.pewinternet.org/Reports/2010/Older‐Adults‐and‐Social‐
Media/Report.aspx
• Pew
Report
on
Social
Media
and
Young
Adults
2010
hVp://www.pewinternet.org/Reports/2010/Social‐Media‐and‐Young‐
Adults/Summary‐of‐Findings.aspx
• Rate
My
Teachers
Australia
hVp://au.ratemyteachers.com/
• Clive
Thompson
on
the
New
Literacy
hVp://www.wired.com/techbiz/people/magazine/17‐09/st_thompson
• Wikinomics
hVp://www.wikinomics.com/blog/index.php
• 2010
Horizon
Report
hVp://wp.nmc.org/horizon2010/
• Morgan
Stanley
Internet
Trends
2010
hVp://www.morganstanley.com/ins/tu/onal/techresearch/pdfs/
Internet_Trends_041210.pdf
• Pew
Future
of
the
Internet
2010
hVp://www.pewinternet.org/Reports/2010/Future‐of‐the‐Internet‐IV.aspx?r=1
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