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Digital Return Optimization
Direct Contact•   Founded in 2005•   Provides social media/digital asset marketing and monetization strategies•   Content ...
Digital Return Optimization (DRO)1.   What is DRO?2.   What DRO can do3.   The DRO process4.   DRO timeline5.   DRO commit...
What is DRO?• Digital Return Optimization is…   – The methodology of maximizing and leveraging digital and social      med...
What DRO Can Do•   Deepen and extend digital reach•   Increase web stats•   Coordinate digital marketing platforms•   Mone...
DRO Process• Determine specific goals   – Examples:       • Improve web stats       • Establish brands and personalities a...
DRO Process (continued)• Define deliverables   – Examples:        • 10% increase in web traffic YOY        • Double the am...
DRO Timeline• Runs through a pre-determined contract length   – Monthly rate• Onsite meetings   – To launch the project   ...
Thank YouLets get started with a conversation…    Carson McKee    Direct Contact    http://directcontact.ca    carson.dire...
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Direct Contact 2012

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A brief presentation of my services and the focus of a "digital return".

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Direct Contact 2012

  1. 1. Digital Return Optimization
  2. 2. Direct Contact• Founded in 2005• Provides social media/digital asset marketing and monetization strategies• Content management• Proprietary DRO (Digital Return Optimization) process• Depth of experience in NHL, AHL and Junior levelsSelected clients include… @carsonmckee
  3. 3. Digital Return Optimization (DRO)1. What is DRO?2. What DRO can do3. The DRO process4. DRO timeline5. DRO commitment @carsonmckee
  4. 4. What is DRO?• Digital Return Optimization is… – The methodology of maximizing and leveraging digital and social media assets to achieve specific growth, interaction and revenue goals• Client results include: – +$170,000 in ticket sales revenue – +$50,000 in corporate sales revenue – +$5,000 in merchandise sales revenue – Social populations growth and engagement @carsonmckee
  5. 5. What DRO Can Do• Deepen and extend digital reach• Increase web stats• Coordinate digital marketing platforms• Monetize social media sites• Grow friends and followers• Enhance online branding @carsonmckee
  6. 6. DRO Process• Determine specific goals – Examples: • Improve web stats • Establish brands and personalities as leading online destinations • Leverage corporate partnerships • Social media enhancement and monetization strategies• Review existing digital assets – Website(s) – Social media – Apps – Mobile – Email – Integration with other media @carsonmckee
  7. 7. DRO Process (continued)• Define deliverables – Examples: • 10% increase in web traffic YOY • Double the amount of social media friends/followers • Set $ values for digital assets • Merchandise sales target of $x• Build and implement strategy – How deliverables inform the strategic path• Plan and execute tactical elements – How strategy transitions into actions• Measure, maintain, adapt @carsonmckee
  8. 8. DRO Timeline• Runs through a pre-determined contract length – Monthly rate• Onsite meetings – To launch the project – At midway point – Other onsite meetings as required• Weekly tactical meetings via telephone – Project measurement and tracking @carsonmckee
  9. 9. Thank YouLets get started with a conversation… Carson McKee Direct Contact http://directcontact.ca carson.directcontact@gmail.com 604.763.3944

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