Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009[update], LinkedIn had more than 50 million registered users. How can you use it to find a job, hire good associates, discover strong vendors, or as a sales tool? Because we believe social media is such an effective marketing tool for you and your business with its cost, reach, and return on investment (ROI). • Cost—compared to traditional marketing, social media is relatively inexpensive and can be created and deployed quickly and efficiently. • Reach—social media has the ability to directly reach target audiences and demographics down to their specific current interests and past experience. • Return on Investment (ROI)—Using the rich analytics available in social media tools, you can create, distribute, and track web, video, e-mail, and other social media marketing tools immediately.

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1065 South 500 West
Bountiful, Utah 84010

2. LinkedIn

3. How many
have a
LinkedIn
profile?

4. Before we begin . . .
I am a firm believer in principles—out of the chute,
you should know there is no “silver bullet” to networking

5. Create your Your LinkedIn profile is discover-
personal able through search engines and on
brand LinkedIn. Showcase your skills and
talents so the right opportunities
and people find you.

6. Network and With more than 37 million
(re)connect members, LinkedIn is the world’s
largest professional network. Use
the knowledge, experience, and
connections of your network.

7. Share your LinkedIn is a good place to share
wisdom and and exchange business information
expertise online. Ask a question and get fast
answers from your network and
experts worldwide.
Also, build your professional
credibility by showcasing your
knowledge, expertise, and interests
by answering questions.

8. Connect with Having a LinkedIn presence means
opportunities allows those looking for someone
with your experience, knowledge
and skills will find you.
Conversely, when you’re looking for
that special (and sometimes hard-
to-find) talent, LinkedIn can help
you locate it.

9. The basics

10. Create a · List your current and past
profile positions & education.
· Add a profile photo.
· Add a summary paragraph.

11. Create your · Use webmail import to see
“real-world” all thepeople you know who are
network. already on LinkedIn.
· Upload a contacts file from
Outlook, Palm, ACT!, or Mac
Address.
· View our list of your colleagues
and classmates that are already
on LinkedIn.

12. Leverage · Look up someone’s profile; see
the power of who you know in common to get
LinkedIn! off to a fast start!
· Search for Service Providers
and select based on trusted
recommendations from people
in your network.

13. Great http://learn.linkedin.com/
resource to
find answers
on LinkedIn:

14. Site Features

15. Homepage · View your latest messages
and get network updates from
colleagues and connections
· Read the latest news about your
company, competitors, and
industry and discuss it with
colleagues
· Browse the latest jobs, questions,
and answers that match your
interests

16. Profile The first impression is the most
important impression.

17. Search · Search by name and other
distinguishing characteristics to
quickly locate the person you are
looking for.
· Use the advanced search to target
specific skill sets or find subject-
matter experts.
· Conduct reference searches on
potential job candidates and business
partners.
· Quickly search your inbox for
important messages and information.
· Find the right jobs, knowledge, or
groups to make you more productive.

18. Applications LinkedIn has new applications
that enable you to collaborate on
projects, glean key insights, and
present your work to the world’s
largest professional network.

19. Jobs Helps you find or fill that next job
using the power of your network.
· Job seekers can utilize inside
connections at potential
employers to help land their
next job.
· Hiring managers can tap into a
network of millions of profession-
als to find the ideal candidate
with the specific skill set and
experience needed.

20. Groups Find and join communities of
professionals based on common interest,
experience, affiliation, and goals.
Stay in touch with organizations, schools,
and companies that you are and were
a part of, network with professionals
with similar interests and goals, and
collaborate in a professional community
online.
Allows group organizations to extend
their brand’s reach and strengthen the
brand with existing users by providing
additional value through LinkedIn’s
features.

21. Answers Share business knowledge
· Ask your question and get
answers from your network and
other experts worldwide
· Showcase your knowledge,
expertise, and interests by
answering questions
· Stay up on the latest in your
industry and functional area

22. Service A directory containing service providers
Providers that have been recommended by your
network. Use the directory to quickly
discover, research, and reference check
service providers.

23. Company A powerful research tool that helps you
Pages find and explore potential companies to
work for or do business with.

24. Inbox The “control panel” for all of your
LinkedIn user interactions.
Whether you’re accepting an invitation
to connect from an old colleague,
requesting an introduction to a potential
investor, or reviewing a forwarded profile
of someone you may hire, all of these
interactions pass through your inbox.

25. Mobile Get access to your connections, profiles,
Applications and more when you need them.
http://m.linkedin.com

26. Privacy To access these controls, click on the
Settings “Account & Settings” link available on the
top right of every page.

27. Privacy To access these controls, click on the
Settings “Account & Settings” link available on the
top right of every page.

28. Events

29. Tips and Tricks

30. Increase your organic SEO with LinkedIn

31. “5 Tips http://www.emarketingandcommerce.com/
for Using story/5-tips-using-linkedin-business-tool
LinkedIn as a
Business Tool”

32. p 801 295 9820
f 801 951 5815
www.fluid-studio.net
1065 South 500 West
Bountiful, Utah 84010