1. Social Media Management
LIS 4930
Casey Yu
Fall 2013
Week 5
9/24-26/13
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

2. Social Media Management
Today's topics:
• Twitter!
Review:
• Administrative
• Strategy
• Blog (using Wordpress)
• Delicious
• Stumbleupon
• First Blog Post – record your metrics
• Wiki updating
• Analytics
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

3. Social Media Management
All the news you can use…
• Twitter wants more money!
• Spoiler Foiler
• The Angriest Place on Earth?
Thursday news:
• Danger, Will Robinson!
• Heckled
• The Faces of Facebook
• #hashtag
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

4. Social Media Management
Attendance today
• Send a tweet for #wordlesswednesday – so, a picture with TWO
hashtags:
– #wordlesswednesday
– #lis4380
• Do this by 2:30pm to be counted as ―on time‖
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

5. Social Media Management –
This week!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Content/Reading Due Before Class:
• Read: Hagan, J. (2011) Tweet Science. New York Magazine, October 10 2011, Vol. 44
Issue 32, 34-97. http://nymag.com/news/media/twitter-2011-10/
• Read: Brockmeier, J. (2012) A Beginner’s Guide to Twitter. ReadWriteWeb, January 9,
2012, http://www.readwriteweb.com/enterprise/2012/01/a-beginners-guide-to-twitter.php
What we will do during class:
• Twitter Basics. Hashtags; memes, group tags, Twitter lists, link shorteners (bit.ly),
following, retweeting, & posting pictures on Twitter.
• Tumblr as a short posting platform environment.
Due this week:
1. Set up your Twitter account that you will use to promote your blog project. Run your
username by Casey or Blake before finishing your sign up (if it's questionable). Submit
the URL for your twitter feed via Canvas.
2. Find and follow other Twitter users who have an audience you would like to attract to
your blog; create a public Twitter list of at least five Twitter users relevant to your blog
topic.
3. Tweet publicly ten (or more) times to get your account established
4. Take screenshots of your twitter account showing your tweets and post it to your wiki
page.
5. Write a short paragraph discussing your experience using Twitter thus far.

6. Social Media Management –
(from last week) Blogroll
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Juice up your website! Include a
BLOGROLL
• Find 5 other blogs that align with your blog
topic and add them to your blog in the
sidebar (demo)

7. Social Media Management –
Microblogging
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Microblogging?
– A form of blogging – smaller content (text, images, links) <_ also
known as microposts
• Examples
– Twitter
– Tumblr
– Jaiku
– MySay
– Hictu
– Frasr
– Pownce
– Iratemyday
– Emotionr
– Moodmill

8. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Twitter (Microblogging)

9. Social Media Management –
Twitter
• Twitter - microblogging service created in 2006 by Jack
Dorsey of the podcasting company Odeo. The service limits
each user’s post to 140 characters or less
• First Twitter prototype was used as an internal service for
Odeo employees and the full version was introduced publicly
on July 15, 2006
• Growth
– In 2008 3 million registered users
– In 2009 8 million registered users
– In March 2011 estimated 225 million users
– In 2012 465 million accounts, 175 million tweets a day
– August 2013: AVERAGE: 500+M tweets a day; average 5700
tweets per second
• 25 billion tweets sent on Twitter in 2010 …. 40404 shortcode
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

10. Social Media Management –
Twitter and NASCAR• 6/7/12 NASCAR's new partnership with Twitter created to enhance fans'
experience and interaction with the sport has officially taken the green flag.
The initiative began in preparation for Sunday's Pocono 400 Presented by
#NASCAR. The first of its kind with any sports league or organization, this
new product will create an enhanced live event experience on Twitter
atTwitter.com/#NASCAR.
• Twitter.com/#NASCAR showcases the best Tweets and photos from
NASCAR insiders in an effort to bring the behind-the-scenes story to life for
fans during NASCAR race weekends. The page includes Tweets from
drivers, pit crew members, families, media, NASCAR representatives and
other industry constituencies like race tracks and sponsors. Fans also have
an opportunity to see their Tweets featured.
• ―Twitter brings fans closer to the sports and moments they're most
passionate about,‖ said Jack Dorsey , co-founder and executive chairman
at Twitter. ―The innovation of the NASCAR organization, the spirit of the
fans, and the personalities of the drivers all shine on Twitter, making
NASCAR a natural partner for us. Twitter.com/#NASCAR will offer fans an
all-access pass to the race weekend action as it unfolds on the track, in the
pit, in the garage and in the stands.‖
• While currently up-and-running, Twitter.com/#NASCAR will be most active
on race day before, after and in conjunction with the Pocono 400 Presented
by #NASCAR from Pocono Raceway (TNT, 1 p.m. ET).
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

11. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
https://adwords.google.com

12. Social Media Management –
Twitter
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

13. Social Media Management –
Twitter
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

14. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

15. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

16. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

17. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

18. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

19. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Forbes' Tomio Geron reports that Twitter CEO Dick Costolo
mentioned the social media network's latest statistics during a talk at
a conference organized by the Economist.
• Costolo explained that Twitter now has over 140 million active users
— individuals who log in at least once a month — and over 400
million new tweets per day.
• This is quite a jump from statistics reported in April, when social
media data company Dataminr suggested that Twitter is seeing
340 million new tweets each day.
• The sheer size of the numbers revealed by Costolo aside, it's
interesting to consider that Lady Gaga JUSTIN BIEBER — who is
currently the most followed user on the service — has over 33
million followers right now. If we round some numbers here and
there, that means that one out of every four active Twitter users is
following Justin Bieber.

20. Social Media Management –
Twitter
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Blog Traffic from Social
Media
Twitter posts can help
bring more readers to
your blog

21. Social Media Management –
Twitter
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

22. Social Media Management –
Twitter
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

23. Social Media Management –
Twitter – how to use
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Tweet promoting a blog post :
Tweet annoucing an event :

24. Social Media Management –
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Best Buy @Twelpforce using @ to
converse with a customer:
Question Asked on Twitter:

25. Social Media Management –
Twitter – how-to?
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• You can interact directly with others on Twitter.
Use @ in front of someone’s Twitter name to talk
to them on Twitter.
• @caseyyu @fsucci
• People often ask questions on Twitter – you can
use Twitter’s Search feature to find people who
are asking or talking about your blog’s subject
area and talk to them on Twitter – answering their
questions, and pointing them to your blog if your
blog postings contain helpful info for answering
their question.

26. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Conference search - #twtrcon
Making a List
@BestBuy Twelpforce
#FF
Follow Friday

27. Social Media Management –
Twitter – how-to?
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• You can search for hashtags in your blog’s topic area
to find the people who are likely to be interested in
your blog, and use those same hashtags to post about
your blog so that they will see it. ( Example - #florida
#election as a search)
• You can make a public list of users in relevant topic
areas – creating a useful public Twitter list and sharing
it with your blog readers can be another blog post for
you.
• Also watch for relevant hashtags – click on the
hashtag to figure out what it means by looking at how
people are using it. #FF or #FollowFriday is a tag
people use on Fridays to recommend Twitter users for
people to follow.

28. Social Media Management –
Twitter – how-to?
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Adding some hashtags allows your posts to
appear in group streams –
#tcot Conservative political postings
#p2 & #p21 Progressive political postings
Other hashtags insert your post into a
stream for an event:
#asist12 : 2012 ASIS&T Conference
#getrealchat – Social media marketing chats
led by Pam Moore on Twitter

29. Social Media Management –
Twitter – how-to?
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Group Hashtags – when people use group hashtags, it adds
the tweet to the group stream – whatever that group may be,
such as people with the same political perspective, or people
who have the same hobby or do the same kind of work
• The group could also be organized around an event such as
people attending the same conference together will tweet
about what’s going on in the different sessions
(―backchannel‖)
• People can also tweet in a realtime Twitter discussion if
they’re on at the same time tweeting with the same hashtag
(such as #getrealchat for social media marketing discussions
run by Pam Moore on Twitter) What hashtags are used by
your target audience who might read your blog? Find and use
those on Twitter.

30. Social Media Management –
Twitter – how-to?
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Beyond hashtags used by subgroups on Twitter, there are
hashtags everybody knows and uses
• Common Hashtags used by EVERYONE: Wednesdays are
#WordlessWednesday [tweet pictures]; Fridays are
#FollowFriday or #FF [recommend someone to follow] and
Mondays are #MusicMonday or #MM [recommend a song,
musician or band]
• On Fridays, everybody posts #FollowFriday or #FF
recommendations of users to follow. On Mondays, everybody
posts #MusicMonday or #MM to recommend music, bands, or
songs.
• Our class also has a hashtag so they we can see each other’s
Twitter posts. When you want your posts to be seen as part
of the class, use #lis4930
• FSU SM Hashtag: #ccisocmedia (search on this to see
classmates’ and instructor tweets with this hashtag)

31. Social Media Management –
Twitter – how-to?
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
People tweet in realtime using the same hashtag
e.g. #journchat #getrealchat etc.
You can also capture a Twitter chat to post on your
blog using sites such as:
Tweetdoc http://www.tweetdoc.org
Storify http://storify.com

32. Social Media Management –
Twitter – how-to?
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
WeFollow. http://wefollow.com/twitter/socialmedia
What content are they sharing, that you can retweet & discuss?

33. Social Media Management –
Twitter – Metrics
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://twittercounter.com/justinbieber

34. Social Media Management –
Twitter – finding others
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://listorious.com

35. Social Media Management –
Twitter – lists
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

36. Social Media Management –
Twitter – Growing Your Influence
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Tweeting causes people to find and follow
you; especially use hashtags & keywords
• Find and follow relevant people; they will
follow you back, and their followers may see
and follow you.
• If you make a useful list, people may follow
you and follow your list.
• It helps if you are placed on a list by other
people (builds your credibility)
• Tweet a #FF for other users, thank them ,
answer questions & interact with them

37. Social Media Management –
Twitter – Using it like a BOSS
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
What is a successful tweet?
– 140 characters or less
– Shorten URLs with sites such as bit.ly: https://bitly.com/
– Includes keywords and hashtags that help your target
audience see your tweet
– Tweeted at most active times on Twitter – 9-11am or 1-3pm
– Is current, relevant, timely & interesting
Best times to post
– posting links to Twitter between the hours of 1:00 p.m. and
3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the
highest click rank, especially on days earlier in the week
– sending a tweet with a link after 8:00 p.m. should be avoided
— as should posting links after 3:00 p.m. on Fridays

38. Social Media Management –
Twitter – Using Bit.Ly
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

39. Social Media Management –
Twitter – Using TweetStats.com
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

40. Social Media Management –
Twitter – Using Topsy Analytics
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://analytics.topsy.com/

41. Social Media Management –
Twitter – Adding to your blog
• Go to your blog's dashboard
• Go down to Plugins/Add New
• Type Twitter (or click on the keyword)
• Install plugin of your choice. Activate it and
follow the directions for setting it up.
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

42. Social Media Management –
Twitter – Platforms/Tools
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

43. Social Media Management –
Twitter – Platforms/Tools
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• TweetDeck & Hootsuite are examples of
tools that helps you organize your Twitter
campaign
• Other specialized tools can help such as
TweetAlarm, which alerts you when users
search for your keywords