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Lis4380 f13-w7
1. Social Media Management
LIS 4930
Casey Yu
Fall 2013
Week 7
10/8/13
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
2. Social Media Management
Today's topics:
• Facebook
Review:
• Strategy
• Blog (using Wordpress)
• Delicious
• Stumbleupon
• First Blog Post – record your metrics
• Wiki updating
• Analytics
• 2nd blog post
• Twitter (5-10 tweets)
• Twitter feed on blog
• Tweetdeck, Hootsuite
• 3rd blog post
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
3. Social Media Management
Announcements:
• Thursday, Thursday, Thursday
• Wednesday, October 9th, 2013: 5-6:30pm: Social Branding OR
Wednesday, October 23rd, 2013: 5-6:30pm: Professional Branding
– Write a blog post after the event, tweet about it, email the link and screenshot to link to
Casey for 5 extra credit points. Each blog post is due 24 hours after the end of the
event.
– Blog posts must be free of spelling and grammatical errors and conform to the
standards of your other blog posts
Attendance:
• Go to our Facebook group page.
• Find the question I just posted.
• Post a reply BEFORE 2:30pm to be counted on time
All the news you can use…
• Facebook TV
• Tweet and Retweet
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
4. Social Media Management
Today’s agenda
• Keep on working on your blog – updating your blog roll, fancifying
your twitter profile, etc.
• Work on your FB fan page!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
5. Social Media Management –
This week!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Week 7 – October 8-10, 2013 – Facebook Part 1: Basics
Content/Reading Due Before Class:
• Read Adrian Chan, ”Principles of Social Interaction Design,” http://gravity7.com/SxD_Principles-AdrianChan-
2012.pdf pp 20-41
What we will do during class:
• Social Networking
• Facebook
• G+
• Facebook Pages.
Due this week:
• Set up a Facebook page for your blog and blog topic. Put a link in your Facebook’s page “about” information to
your blog and Twitter pages.
• Find and “like” other pages on Facebook that are relevant to your topic, linking those pages and their audiences
to your Facebook page.
• Submit a link to your Facebook page via the Canvas submission link
• Post the link to your Blog Post #1 on your Facebook page with a short message promoting your blog post. THIS
IS DUE FRIDAY 10/11/13 at 11:59pm.
In the wiki, week 7
1. What is your twitter stats (# tweets by you, # followers, # you are following) – as of 10/13/13 at 11:59pm (or, whenever you
post your wiki)
2. How many FB likes do you have
3. What is your KLOUT score as of 10/13
4. What is your KRED score (both numbers)
5. What is your Peer Index score
6. How many have visited your blog – what are your blog stats? (# blog posts, total views, highest 1 day total – post
screenshots)
7. Name the tool you have installed on your FB page (using SHORTSTACK)
8. Discuss your numbers so far. What picture is this paiting for you? What areas do you need to work on based on these stats?
6. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
7. Social Media Management –
Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
8. Social Media Management –
Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
9. Social Media Management –
Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
10. Social Media Management –
Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
11. Social Media Management –
Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
12. Social Media Management –
Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.digitalbuzzblog.com/infographic-1-billion-facebook-users/
13. Social Media Management –
Facebook – Top Brands
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.ignitesocialmedia.com/facebook-marketing/top-50-facebook-brand-
pages/
14. Social Media Management –
Facebook – Worldwide
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
15. Social Media Management –
Facebook – Worldwide
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
16. Social Media Management –
Facebook – Worldwide
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
17. Social Media Management –
Facebook – Worldwide
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
18. Social Media Management –
Facebook – Worldwide
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
19. Social Media Management –
Facebook – Time Spent/Wasted
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/
20. Social Media Management –
Facebook – Bloggers
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
21. Social Media Management –
Facebook – a timeline (not Timeline)
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
22. Social Media Management –
Brands on Facebook
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
23. Social Media Management –
Expectations of Facebook Page Likers
Expectations of
Facebook Users
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
24. Social Media Management –
Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
“About” Description: up to 170
characters.
“Use a high quality image
that scales well from 180 x
180 pixels to 32 x 32
pixels.”
25. Social Media Management –
Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Click the Pencil and Swap
Position With the App you’d like to
replace (any except Photos)
26. Social Media Management –
Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
27. Social Media Management –
Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
28. Social Media Management –
Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
29. Social Media Management –
Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Image at least 1225x508, but the more space you can give yourself on the sides, the better; Find a square
portion of the image that you want to be your profile picture. Resize the entire image so that that square is
180x180 pixels, if necessary. (see link for more instructions: (http://lifehac.kr/wyc0ii)
Note: most banners are 851 x 315 pixels; profile pic 180x180
30. Social Media Management –
Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
31. Social Media Management –
Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
32. Social Media Management –
Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.facebook.com/addlist/
When you have “Liked”
a Page, if you click that
button again you can
add that page to an
Interest List – create
and share your own list
33. Social Media Management –
Facebook Questions
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
34. Social Media Management –
Facebook Apps
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Facebook App Settings Page
http://www.facebook.com/settings/?tab=applications&app_id=139475280761#application-li-139475280761
35. Social Media Management –
Facebook Apps
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Facebook App Settings Page
http://www.facebook.com/settings/?tab=applications&app_id=139475280761#application-li-139475280761
36. Social Media Management –
Facebook Apps
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Click the Edit Pencil and select “Hide from Timeline.”
Privacy Settings Page: http://www.facebook.com/settings/?tab=privacy
37. Social Media Management –
Facebook Timeline
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
38. Social Media Management –
Facebook Timeline
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
39. Social Media Management –
Facebook & Time Of Day
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
40. Social Media Management –
Facebook & Posting Idea
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
41. Social Media Management –
Facebook & Frequency
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
42. Social Media Management –
Generating “likes”
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Offer free content (examples: coupon,
white paper, image, video) that is only for
those who “like “ the page
• Provide high quality, high resolution
downloadable photos
• What else? What can you offer others?
43. Social Media Management –
Facebook & Posting Ideas
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
44. Social Media Management –
Facebook & Posting Ideas
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Notes de l'éditeur
Facebook was founded in 2004 and its main revenue driver is its self service advertising ; It is the second biggest website by traffic behind Google (at the moment)
Timeline shows some recent Facebook additions –Facebook launched in February 2004; News Feed added in Sept 2006; in Sept 2006 also, anyone was allowed to join; Chat added in April 2008Like button appeared in Feb 2009; Places launched in Sept 2010;Questions for Pages in March 2011
you can have a total of 12 custom tabs (including your Photos and Page Likes), but only four appear at the top of your page. First one is Photos and cannot be moved. The others can be moved (click the Pencil and “Swap Position With” another app)You can add a custom thumbnail image to all your apps. The dimensions are 111 x 74 pixels.http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#http://blog.kissmetrics.com/new-facebook-pages/
Cover photo: 851 by 315;Profile picture: 180 by 180;App image: 111 by 74;Thumbnail: 32 by 32;Images within wall posts: 404 by 404;
Lifehacker “Pimp Your Facebook: How to Create a Badass Timeline Banner” by Whitson Gordon http://lifehacker.com/5884096/pimp-your-facebook-how-to-create-a-badass-timeline-bannerFacebook rules about the banners, which it calls “cover images” - do not put contact info, calls to action, or arrows pointing to the Like or Share button on your cover imagehttp://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#
To change date of posts on Timeline:click on the pencil icon and use the Change Date option to fill in gaps on your timeline with appropriately dated posts. For example, some institutions have created “on this day…” timelines going back through history To control how activities (such as adding a timeline banner) show up on Timeline:under the Manage menu in the Admin Panel is the Activity Log link – you can click on the icons to the right of each story to change their status such as to ‘hidden from page’http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#
http://www.jeffbullas.com/2011/09/09/20-ways-to-increase-your-facebook-likes-and-engagement/Ask questions regularly using Facebook’s native question app.
You can control who sees your activities, such as the articles you are reading on the Washington Post Social Reader app – choose to share w/ Public, Friends or specific Friend Lists, or "Only Me"http://mashable.com/2011/09/28/new-facebook/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29#view_as_one_page-gallery_box2505
delete individual stories from your Timeline by clicking the drop-down menu in the upper right-hand corner of a box and selecting “Hide from Timeline.”http://mashable.com/2011/09/28/new-facebook