11. • True influence drives action, not just
awareness
• Find passionate people who like/love your
brand, get to know them
• Create experiences
• You want brand advocates not just
‘influencers’ talking
16. Tips for Influencers
• Be Honest
• BE YOURSELF
• Talk about budgets
• Trust Your Gut
• Don’t Sell Out
17. Tips for Brands
• Do your research
• Invest in people
• Create positive experiences
• Don’t go for the one night stand
• Be honest & upfront about budgets and
expectations
• BUILD RELATIONSHIPS!
Confuse audience with influencer, some people have lots of followers, I have almost 20K, but I’ve been blogging for a long time, people trust me online and offline