Creative media tactics

1. CREATIVE MEDIA!
Examples of creative media placements /
executions

2. Brand Mashup
• 2012 Mad Men collection was debuted on a NY to LA
flight, turning the airplane aisle into a catwalk.
• Included Mad Men branded napkins, placemats and even
a special cocktail menu (of course) for the flight.
• Passengers took pictures and uploaded to Facebook,
twitter, and other social media networks.
#BRMadLive Link to You Tube video

3. Augmented Reality Newspapers
• Philadelphia Inquirer
• New technology brings print ads to life
• Future of newspapers?
Link to You Tube video

4. Augmented Reality Experiences
• Experiential marketing
• Creating an experience
with a brand
• Creates social sharing /
content
• AppShaker case studies
• Disney in Times Square

5. Puma & Pandora
• Pandora launched a series of workout stations
• 80’s cardio, hard-rock strength training, country fitness and alternative
endurance training.
• PUMAGILITY, PUMA sponsored every workout station on Pandora
throughout the month of February
• Pandora listeners using mobile devices or the Web will see PUMA
ads on Pandora’s workout genre tab, inside each workout station,
along with PUMAGILITY banners and skins.
• Audio ads played every hour

6. Burt’s Bees Billboard
• Before & After billboard
• Minneapolis was selected as the test city because of
its quirky reputation and cold, dry-skin-friendly,
climate.
• Billboard was affixed with post-it notes; 1,300, in fact.
• Each piece of paper had a $3-off coupon on the back.
• As each sticky note was removed, a new, glowing
face was revealed
• Link to video
• Created by Baldwin&
(Raleigh Agency)

7. Billboards
• Design
• Smells
• Steak
• Blueberry
Muffins
• Designed by
Boone/Oakley
(Charlotte)
• Obie Award
winner
• OAAA Creative
Center

8. Others…
• Billboard recycling into bags
• Cover tips wrap to ad
• Stickers in magazine
• Web key (jumpdrive) mailer