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Developing  Your Personal Professional Online Brand
In the good old days,  marketing spread the word about how great your company was and sales repeated the benefits.  But now your target customer has the power to search things out for themselves including your competition…
The Rules of Marketing and Sales have Changed Drastically ,[object Object],[object Object],[object Object],Now it is vitally important  that you begin to brand yourself and begin to use on-line networking as serious  marketing and sales tool.
Review Your Competition and Benchmarks ,[object Object],[object Object],[object Object],[object Object]
Setting Your Goals and Intentions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Your Personal Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Expand Your Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Your Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using LinkedIn to Respond to Leads ,[object Object],[object Object],[object Object],[object Object]
The Essentials ,[object Object],[object Object],[object Object],[object Object],[object Object]

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LinkedIn Personal Branding and Networking

  • 1. Developing Your Personal Professional Online Brand
  • 2. In the good old days, marketing spread the word about how great your company was and sales repeated the benefits. But now your target customer has the power to search things out for themselves including your competition…
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.

Notes de l'éditeur

  1. Hi I am Cat Coughran, President of Synergist Group as Marketing a Sales consulting firm specializing in new media. I have put together this presentation for my clients and colleagues to help the develop their own personal, professional brand and how to promote themselves on-line through professional and social networks. LinkedIn is my favorite professional social network, so I will use it as my example, but these simple guidelines can work for all your social networks.