This document summarizes various digital marketing and advertising services provided by Inotrend International including email marketing, website content hosting, search engine optimization, social media marketing, video marketing, SMS alerts, toolbar alerts, forums/blogs, surveys, and more. The services are aimed at helping clients attract potential customers online through inbound marketing strategies and targeted digital communications across multiple online channels.

1. Presented by Inotrend International Because the world is changing

2. TWO TRUTHS…

3. TWO TRUTHS… cont

4. Marketers can scream …if they want to

5. But it’s not sureif they will be heard

6. Clients have so many options

7. They have learned tofirst trust each other * 92% off all digital consumers only buy a product, if their peers, social influences or blogs have written a POSITIVE review about it

8. How can i become one of them ?

9. Powered by the WEB

10. Brand Interactions

11. Are you ready to …

12. The internet and your goals

13. How Do We Reach

14. The Technology Web 2.0 with Marketing 2.0

15. Our Approach

16. What we don’t do…

17. How do we reach

18. E-mail Reach : 70,000 Sri Lankan database (Primarily consisting of the Corporate & Business sector) Legal & Ethical Aspect (One Click Unsubscribes, Unforged sender information, Double Opt-in confirmation, Automatic bounce handling, Do Not Mail list, Optimized e-mail layouts and low file capacity without attachments) Features & Benefits Personalized e-mail addressed individually to each recipient, Categorized mailing list based on user preference, e-mail open & link click tracking, Split Testing to evaluate content performance, Trigger Processing to put your follow up tasks on autopilot , Dynamic content blocks to personalize a section of the message based on custom field values... and more

19. Web Site About Content hosted on dedicated pages at www.catchadvertising.com, www.srilankamails.com which has over 10,000 hits per day and high search engine ranking Features & Benefits Content archived for a minimum of one year along with search engine optimization, Categorization and Search facility for easy content retrieval, links to customer web site, Manageable Customer rating and reviews for content

20. Search Engines The Basics Numerous surveys have shown that search engines and directories are the most popular method used to find websites. More than 80% of Internet users rely on search engines & directories as their preferred method for locating websites. The Focus We take care of all the process of improving the volume or quality of traffic to a web site from search engines via natural search results

21. RSS Feeds What is RSS? RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. Why RSS RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site's email newsletter

22. Social Media The Focus The use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. What we do Our thought leading experts set the pace for social media. Because of this complete immersion, we can expertly craft a unique social media campaign for our clients to drive more conversations about your brand, and grow a loyal community to increase your sales and revenue.

23. Viral Video Our goal We help you put the human element back into your marketing and daily communications. What's Special We don’t clog-up inboxes with attachments! When you send, embed, or post a link to a video, they play through our dedicated video servers. Everything complex happens behind the scenes. All the recipient needs to do is click play. You can check a box when you send a video email and our system will monitor the status of the recipient clicking play. Can you imagine the possibilities for follow-up? We also have detailed tracking built into our video marketing system.

24. Custom SMS Alerts Core Feature Customizable Sender Name instead of a mobile number Benefits SMS advertising is time-based - This means you can deliver you ads at the exact time your advertisement will have maximum impact. For example you can send an ad for a TV program 5minutes before it starts. SMS can target a mobile audience - mobiles are on 12- 24 hours every day SMS advertising is cost effective as you can do it at a fraction of cost of traditional advertising techniques. Ideal for all age groups. It is two way communication, which means you can receive an instant response from the receiver

25. Toolbar Alerts Catch Ads community toolbar is a constant reminder and a convenient access point for web users that will bring them back to your site and keep them updated about the latest information. Desktop Alerts Need to tell your users something right now? Catch Ads Platform includes instant communication tools like desktop alerts, messages, and even a streaming ticker for your community. These tools send and update immediately across your entire network of community toolbar users. You don’t need to wait for them to read your updates or visit the site – you go directly to them. www.catchadvertising.info

26. Forums & Blogs Why The rapid and continued growth in forums and blogs is great news for your brand; allowing you to strengthen your overall SEO campaign and connect better with your customers.

27. Surveys & Feedback Forms Create completely customized surveys and link it to your email or auto responder and blast it out to your list. Responses are collected and can be analyzed for further interaction.

28. What's in the Box We advocate doing "inbound marketing" along with your current outbound strategies where you help yourself "get found" by people already learning about and shopping in your industry. In order to do this, you need to set your online marketing strategy like a "hub" for your target audience that attracts visitors naturally The best analogy we can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. The elephants used to be in the jungle in the '80s and '90s when they learned their trade, but they don't seem to be there anymore. They have all migrated to the watering holes on the savannah (the internet). So, rather than continuing to hunt in the jungle, We recommend and support you setup your marketing strategy in turning your business into its own watering hole.

29. We'll help you target, create, and deliver effective messaging with lightning speed that drives action and manages customer relationships. We'll help you achieve real results, reaching potential and existing customers with relevant, interesting, and enticing communications. Contact us today without being left out in the e-world to work out the best package which will help you customize your e-marketing plan, which best fits your budget and on-line marketing strategy. Awaiting your response to lead you in technology where reality exists Our Promise

30. Inotrend International Thank You www.catchadvertising.com