Silverpop Study 2007 Retail Email

2007 RETAIL EMAIL
MARKETING STUDY

PrePared by SilverPoP
www.silverpop.com

YOur PArTner FOr emAIL mArkeTIng SuCCeSS STUDY

2007 reTail eMail MarKeTiNG STUdy

iNTrodUCTioN
A lack of any substantial data on the email marketing practices of retailers first prompted Silverpop to undertake its groundbreaking review of retail
email in 2005. Silverpop revisits the practices of online marketers in its “2007 Retail Email Marketing Study.”

In addition to examining 100 of the top U.S. online retailers, this latest report also focuses on 50 top U.K. online retailers. Email marketing is making
strides in the United Kingdom as well as in the United States, and both sets of marketers can benefit by taking a look at how retailers have changed
their approaches in the last two years and by comparing their own practices to those of their colleagues both at home and abroad.

MeTHodoloGy
To conduct the “2007 Retail Email Marketing Study,” Silverpop studied the email marketing practices of 150 top online U.S. and U.K. retailers. (A full
list of companies reviewed can be found in the Appendix.) Researchers visited each company’s Web site and registered a new email account. They
studied any confirmation and marketing messages that arrived, and examined each company’s opt-out processes. The study was carried out from a
recipient’s point of view, and the results are a comparison of recipient-observable practices.

The Silverpop “2007 Retail Email Marketing Study” defines three major areas:

I. registration Practices–Examines how marketers attract new subscribers to their email programs at their Web sites, and how they manage
the registration process from the moment someone indicates interest through subscription completion and confirmation.
II. email Creative–Reviews the marketing messages companies send and compares various aspects such as message design, offers and
personalization.
III. Opt-out Practices–How retailers manage the opt-out process from the moment subscribers make a request to when they are removed
from the list.

eXeCUTive SUMMary
Email marketing continues to grow in importance. Despite concerns over an ever-present wave of spam, both email senders and recipients are
more enthusiastic about the channel than ever. According to Forrester Research, 97 percent of consumers and 94 percent of marketers use email.
Customers that connect to retailers through email spend more online than their non-email counterparts, buy on impulse in response to email pro-
motions and are more likely to tell others about the email promotions they have received.1

Clearly, maximizing the effectiveness of email campaigns can have a solid impact on a company’s sales goals. Customers who subscribe to email
messages are a desired group, with incomes on average $7,500 higher than those who don’t subscribe.2 The findings from Silverpop’s “2007
Retail Email Marketing Study” enables marketers to evaluate their own programs and identify best practices.

Key findings from the study include the following:

I. registration Practices:
• Overall, more companies are working harder to grow their email address lists. In 2005, 75 percent of companies offered email sign-ups on
their home pages, but in 2007 that number jumped to 80 percent.
• Unfortunately, U.K. marketers are probably missing out on generating as many opt-ins as they could. Thirty-five percent of U.K. retailers buried
registration information within the Web site, compared to just 14 percent of U.S. retailers.
• A growing number of companies provided a reason why a Web site visitor should offer up an email address. In 2005, three out of four compa-
nies offered incentives such as sales information, prizes, news, etc. That number jumped to 92 percent in 2007.
• Fifty-eight percent of U.S. retailers who stated a value proposition offered notices of sales and promotions, versus 33 percent of U.K. retailers,
who were more likely to offer newsletters.
• Slightly more companies give subscribers more choices than they did two years ago. In 2005, 22 percent of companies offered multiple sub-
scription choices compared to 27 percent in 2007.

1
www.silverpop.com 1-866-SILVPOP (745-8767) © 2007 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc.


II. email Content and Creative:
• The growing concerns surrounding renderability have prompted more companies to include links in their marketing emails to view the mes-
sage in a browser window. In 2005, 59 percent of the email reviewed by Silverpop included such links compared to 78 percent in 2007.
• U.K. marketers need to do a better job at delivering image-rich messages to subscribers. Only 45 percent of U.K. companies included browser
links in promotional emails.
• Whereas two years ago the postcard-style format was the most popular among retail emailers, in 2007 the styles are more varied. Overall, 30
percent used a letter or newsletter format to communicate to customers and prospects; 26 percent used the postcard style, and 19 percent of
the emails featured a single pane of text and art at the top with rows or columns beneath.
• While the formatting of the emails changed, incentives to purchase have remained largely the same. When incentives are offered, a percent-
age off price is most often given, followed by free or discounted shipping.

III. Opt-out Practices:
• Most companies (73 percent) send email recipients wishing to opt out to a Web form. New in 2007 is the increased number of companies
offering pre-populated forms–59 percent in 2007 compared to just 30 percent in 2005.
• While companies made it easier to opt-out with pre-populated Web forms, they also gave more reasons for registrants to stick around. One-
third of opt-out links led to a preference center, allowing recipients to change their subscription options. Just 12 percent of opt-out links in
2005 led to preference centers.
• Surprisingly, overall opts-outs seem to be taking longer than they did two years ago. In 2005, eight out of 10 companies provided instant opt-
outs. In this most recent study, seven out of 10 did.

Observing email marketing practices from the recipient perspective provides valuable insight for marketers wishing to deliver a user-friendly experi-
ence. The findings from Silverpop’s “2007 Retail Email Marketing Study” can provide marketers with industry benchmarks upon which to evaluate
their own programs.

i. reGiSTraTioN PraCTiCeS
The steps marketers take to encourage Web site visitors to sign up for emails and the messages sent confirming each new subscription are
arguably the most important interactions companies have with their email customers. There exists a unique opportunity at the outset of an email
relationship to demonstrate value and a sincere desire to fulfill subscriber needs, thereby distinguishing your program from those of competitors.

Marketers who carefully cultivate their email marketing programs and treat email subscribers with respect stand to reap huge rewards. According
to an October 2006 economic-impact study published by the Direct Marketing Association, email marketing returned an astonishing $57.25 for
every dollar spent.3 The same study found that the return-on-investment for non-email-related online marketing was $22.52, or less than half.

But email marketing works, and more companies are pulling together the resources to capitalize on this cost-effective and highly efficient marketing
channel. More than 80 percent of business-to-consumer email marketers surveyed by the independent research firm MarketingSherpa in Novem-
ber 2006 said the impact of email is increasing, and those same companies have increased their email marketing budgets nearly 25 percent on
average from 2006 to 2007.4

When considering registration practices, Silverpop’s study focuses on the three major steps in the on-site email registration process:

• motivating Subscribers. How do retailers encourage Web site visitors to sign up for their catalogs, newsletters and sales promotions?
• exchanging Information. What customer data do retailers gather at opt-in, and what do they provide in return?
• Confirming new email relationships. What are marketers saying and doing in that first crucial communication with new email subscribers?

Motivating Subscribers
Where retailers Place the Call-to-Action
Since the “2005 Retail Email Marketing Study,” a notably higher percentage of U.S. marketers are including registration requests on their Web site’s
home page.

More than half of U.S. (57 percent) and U.K. (53 percent) retailers studied featured prominent subscription requests on the home page. A smaller
percentage (29 percent of U.S. and 12 percent of U.K. marketers) featured subscription requests less prominently on the home page, making

2


Figure 1: Location and Prominence of Opt-In Requests
visitors hunt for them. Interestingly, 35 percent of
U.K. marketers and 14 percent of U.S. marketers
buried their opt-in off-page, such as behind a catalog 20% Off page
request or log-in prompt. (See Figure 1) Total 24%
Secondary
56%

Primary
35%
U.K.
Best Practice Tip: Not only should marketers 12%
53%
liberally sprinkle prominent email invitations
throughout their Web site, they should always 14%
U.S. 29%
promote their email programs above the 57%
fold on the home page. Forrester Research 0% 10% 20% 30% 40% 50% 60%
recommends that marketers place an email
capture in a navigation bar throughout the
Web site.5

What retailers Offer
Nearly every retailer studied–90 percent of U.S. and Figure 2: Opt-in Incentives: U.S. vs. U.K.
95 percent of U.K. marketers–offered a value propo-
sition in exchange for an email subscription. Of those, 4%
53 percent of U.S. and 29 percent of U.K. marketers Prize
4%

offered announcements of sales and promotions. (See 15%
U.K.
Catalog or other direct mail
29%
Figure 2) Interestingly, news appeared to be emerging 44% Insider information
as an incentive for consumers to register to receive 4%
Sales and promotions
emails. Twenty-six percent of U.S. and 44 percent of 2%
U.K. retailers offered newsletters. And, the percentage News
5%

of U.S. retailers who offered newsletters as an incen- 5%
U.S.
None
53%
tive to register more than doubled from the previous 26%
Silverpop study. (See Figure 3) 9%

0% 10% 20% 30% 40% 50% 60%

Best Practices Tip: Successful communi-
Figure 3: Opt-in Incentives
cation is the art of conveying emotion, and
perhaps the growing appeal of newsletters
in retail email marketing is their storytelling 2%
Prize
aspect. Marketers who examine and test the 5%
8%
wording of their opt-in requests, forms, pref- 2007
Catalog or other direct mail
8%
erences and even their service agreement 31% None
language may uncover myriad opportunities 46%
Insider information
to dump stale, empty phrases in favor of 2%

short, evocative sentences that enable people News
12%
25%
2005
to feel as well as to know. By assiduously Sales and promotions
2%
speaking in terms of customer benefit, even 14%
the smallest details become opportunities 45%

to elicit emotion rather than merely convey 0% 10% 20% 30% 40% 50%
information.

As marketers increasingly use newsletters in their retail efforts, however, they must be careful to provide actual news and not thinly disguised
advertisements in newsletter format. Silverpop’s “2005 Retail Email Marketing Study” found a sizable number of companies that purported to offer
newsletters but actually only sent advertisements dressed up as newsletters. This practice can backfire on marketers as subscribers, exceedingly
sensitive to unwanted advertising, feel misled and walk away.

3


exchanging information
Once marketers motivate a Web site visitor to click onto an email opt-in form, they must capture the right balance of information in order to initiate
an email relationship. They may do this by collecting personal or demographic information in order to send highly personalized messages, or by
offering preferences that allow a subscriber to select only those communications he or she wishes to receive. Some marketers may ask only for an
email address to make the sign-up process quick and painless, and collect additional information in email preference centers, through surveys or
by using Web-site behavior such as page views and purchases to target and trigger relevant communications.

Amount of Data requested Figure 4: Registration Data Requested
The Silverpop Retail Email Marketing Studies divide the
amount of data retailers request during registration into 61%
three categories: 2007 29%
10%

• email Address Only. 37% Email address only
• Short Profile. Four to five lines that usually attempt to 2005 39%
Short profile
record a user’s postal address in addition to an email 24%

address. Extensive profile
53%
U.K.
• extensive Profile. More than five lines that attempt 33%
14%
to record more extensive information such as tele-
64%
phone numbers, personal interests and demographic U.S. 27%
information. 9%

0% 10% 20% 30% 40% 50% 60% 70%
Depending on the requirements of their programs, market-
ers should ask only for the bare minimum needed in order Figure 5: Subscription Options
to begin sending relevant communications. In order to
maximize email list growth, more companies are asking for 6%
only an email address. In 2007, 61 percent of companies >5
2007 21%
reviewed required only an email address compared to 37 73% 2 to 5
percent in 2005. U.S. retailers were more likely to seek 3%
1
2005
only an email address than were U.K. marketers. (See 19%
78%
Figure 4)
0% 10% 20% 30% 40% 50% 60% 70% 80%

Subscription Options
Example A: Subscriber Options
The overwhelming majority of companies give subscrib-
ers only one email messaging option (i.e., a newsletter or
sales alert), and only a few offered more than five choices.
All-in-all U.S. retailers are offering fewer selections than
they were in the 2005 Silverpop study.

While marketers never want to overwhelm subscribers
with too many choices, providing a variety of messages
to choose from is an excellent way to engage a wider
range of recipients. Marketers without a mechanism for
giving customers a choice of the kind of information they
wish to receive are forced to accommodate the broadest
possible range of interests in a single email, which may
lead to everybody being slightly pleased, but nobody being
completely pleased. Targeting different subscribers with
the material they select not only enhances response and
ROI, it can reduce opt-outs and preserve list size, since
recipients can opt-out of selected communications instead
of having to opt-out from all of a marketer’s emails.

4


Confirming New email relationships

People who ask to receive a company’s emails are highly engaged with the company at that moment.
Best Practice Tip: Let Web site
Marketers can use this time to cement the relationship by sending a confirmation message right away.
visitors who register to receive your
Not only does a confirmation message serve to inform a subscriber’s been added to the email list, it
emails know that you will be sending
provides an opportunity to unsubscribe if the person has been added in error.
them a confirmation message, even
if they don’t need to respond to the
The Silverpop “2007 Retail Email Marketing Study” found that nearly three out of four (73 percent)
email. That encourages recipients to
marketers sent emails to new subscribers to confirm their registrations, compared to just 43 percent
look for it in case it winds up in the
in 2005. However, even though more marketers sent confirmations, only 17 percent of U.S and 35
junk folder.
percent of U.K. marketers let users know in advance to expect such a message.

Branding in Confirmation messages
Because they arrive at a time when recipients are most engaged with the brand, confirmation messages present a great opportunity for marketers.
One way to reinforce a positive brand impression is to use a company or brand name in the subject line of the confirmation message.

Example B: Branded Confirmation Message with Incentive to Buy
Best Practice Tip: Immediately make the effort to bond with
a new email registrant. Rather than just send a generic, text
based confirmation message, send an HTML message that
includes strong branding and incentives to buy.

Compared to the Silverpop 2005 study, where 76 percent of market-
ers placed their company or brand name in the email subject line,
retailers in 2007 appear to have fallen back slightly. Only 66 percent
of U.S. retailers and 56 percent of U.K. retailers used their company
or brand name in the subject line of their confirmation message.

Most retailers promote products or services in their confirmation
messages. However, U.K. retailers are considerably more restrained
than U.S. retailers. The “2007 Retail Email Marketing Study” found
that three out of four U.S. marketers sent a confirmation message
that also showcased offers for products and/or services or displayed
shopping links, but less than half of U.K. marketers did.

Personalization
The simplest form of personalization–calling someone by name in the subject
Figure 6: Personalized Confirmation Messages
line–has been shown to boost open rates by 2 percent over using their name in
the message alone. And, personalizing both the subject line and message with a
2007 46%
recipient’s name has been shown to boost open rates nearly 6 percent over an
email with no personalization at all.6
2005
25%

U.K.
Yet, virtually no company that sent a confirmation message in the “2007 Retail
60%

Email Marketing Study” personalized the subject line with the recipient’s name.
U.S.
42%
However, 42 percent of U.S. marketers and 60 percent of U.K. marketers did
0% 10% 20% 30% 40% 50% 60%
personalize the confirmation message itself, compared to just 25 percent of U.S.
marketers who did so in the 2005. (See Figure 6)

White List requests
Being added to a recipient’s address book helps ensure delivery. Yet in 2005, only 22 percent of retailers made such a request. U.S. marketers,
at least, have embraced white listing. In the “2007 Retail Email Marketing Study,” 60 percent of those who sent registration confirmations asked
recipients to add them to their white lists. However, only 12 percent of U.K. marketers who sent confirmations did so.

5


ii. eMail CreaTive
Best Practice Tip: As with most relationships, email
As with other forms of marketing, persuasion is still a key element to success in email relationships begin best with a name. But more
campaigns. Successful emails combine compelling calls to action, rich, eye-catching marketers need to take personalization seriously.
imagery and appropriate timing to reach consumers when they are most likely ready Personalization has been proven to work. Jupiter-
to buy. First, of course, a message must be opened. Research found marketers that employ personaliza-
tion in email campaigns are 40 percent more likely
Branding and Personalization to have average conversion rates of more than 3
While the “From” address is critical to spur more opens, including the company or percent compared to those who don’t personalize
product name can go a long way to boost rates as well. JupiterResearch found that 35 messages.8
percent of email subscribers open messages because of subject line content.7

Yet fewer companies are bothering to include branding in the subject line. In 2005, 51 percent of companies included a brand, company or product
name in the subject line. In 2007, 41 percent did. As was the case two years ago, more companies use their own name rather than those of
recipients, although the practice of personalizing email is improving. In 2005, only 5 percent of promotional email messages reviewed by Silverpop
included personalization. In 2007, the number increased to 31 percent.

Incentives to Buy Figure 7: Featured Offers
According to JupiterResearch, 67 percent of consumers find a sale
price to be a compelling motivation, and 55 percent are enticed by Discounted shipping 1%
free shipping.9 Silverpop found that when retailers offer a reason to
buy, it’s most likely a savings of some kind. Only 28 percent of the Gift 3%

messages had no compelling reason to make a purchase, a number Dollar off 7%
not much changed from 2005, when 27 percent offered no incentive.
There was little difference in featured offers between U.S. and U.K. Free Shipping 9%
companies. (See Figure 7)
Multiple offerings 12%

email Images
Other
Because it’s estimated that recipients skim the average email in 16%

less than three seconds, it’s important to send visually stimulating Percentage off 24%
promotional messages in order to grab attention and keep it. Creative
None
elements must make an impact and make it fast. 28%

0% 10% 20% 30%
But the increasing use of email clients that block images by default
makes it difficult to get pretty pictures to prospective customers. A
best practice is to offer a link in the email to view the message in a
separate browser window so the images will display properly, and
more companies are doing just that. In 2005 only 41 percent of the
emails studied offered a click-to-view link; that number rose to 71
percent in 2007.
Figure 8: Layout Formats
email Formats
The issue of renderability and image blocking has had
12%
an impact on layout styles of retail emails as well. In Mixed rows and columns
13%
2005, the single pane design similar to a postcard 2007 Varied cell size
19%
was a favorite, with 43 percent of the companies us- 26%
Single pane - rows
30%
ing that format. To avoid sending messages that look and columns below
like nothing more than a big blank box when images 24%
Postcard
2%
are blocked, marketers are now using a wider variety 2005 17%
of layout styles, with the letter/newsletter format Letter/Newsletter
44%
slightly surpassing the postcard style in usage. (See 13%

Figure 8) 0% 10% 20% 30% 40% 50%

6


Example C: Newsletter Format Example D: Postcard Format

Example E: Single Pane--Rows or Columns Below

Example F: Mixed Rows and Columns Example G: Varied Cell Size

7


Forward-to-a-Friend Link Example H: Prominent Forward-to-a-Friend Link
Word-of-mouth is often a company’s most powerful market-
ing tool, and email marketing makes it tremendously easy for
satisfied customers to let their friends and family know about
companies, products and services they like. The forward-to-a-
friend viral potential of email has proven to be very successful
for a wide range of companies. Yet retailers, especially those in
the United Kingdom, fail to take advantage of this opportunity
to expand their customer base. Only 14 percent of promotional
messages from U.K. companies included a forward link, while
44 percent from the U.S. did.

iii. oPT-oUT PraCTiCeS
Figure 9: Types of Opt-outs
On the surface, opt-out seems like a simple process. How-
ever, if that’s all a company is doing–removing addresses
from lists–its opt-out program should be re-evaluated. 73%
Web form
More can be done than just allowing customers to walk out 69% Off page
the online door. 14% Secondary
One click
17%

Despite the fact that marketers hate to lose contact with 12%
Reply based
potential customers, few work aggressively to hang on to 14%

those considering leaving the fold. 0% 20% 40% 60% 80%

There are three basic ways to handle opt-outs. Following is
a description of each:
Example I: Opt-out Preference Center
• reply-based. The message instructs the user to reply to an email with the word
“unsubscribe” or “remove” in the subject line or message body.
• Single click opt-out. The user clicks on a single link within a message and is
immediately opted-out. A Web page pops up to confirm the opt-out.
• Web-based form. The user clicks on a link in the message and is taken directly
to a Web page.

When choosing an opt-out system, there’s a fine balancing act between ensuring the right
address is removed and angering the recipient with a multiple-step opt-out process. Silver-
pop found in its “2007 Retail Email Marketing Study” that little has changed in the type of
opt-out mechanisms used. (See Figure 9)

New in 2007, marketers are making it easier to opt-out by sending users to a Web form
that’s pre-populated with appropriate data. Of those with Web-based opt-outs, just 30
percent included pre-filled forms in 2005, compared to 59 percent in 2007.

Preference Centers
While you should never put obstacles between your customers and an easy opt-out
process, it’s beneficial both for the sender and recipient to offer options. Since 2005, more
companies take recipients to a preference center, allowing them to change their subscrip-
tion options rather than simply opt-out. Two years ago, only 12 percent of companies gave
customers the chance to change their preferences rather than simply opting-out. In 2007,
that number increased to 32 percent. (See Example I)

Time to Handle Opt-outs
Ultimately, the handling of opt-out requests must be done quickly and efficiently. To do

8


Figure 10: Time for Opt-outs to Take Effect
otherwise risks damaging a company’s reputation and the good will of
its customers. While most companies never sent another email after
the opt-out was submitted, 30 percent continued to send messages 6%
>10
for several days. Seven percent of U.S. companies even continued to 4%
2007
send messages past the 10-day CAN-SPAM cutoff. 6 to 10
19%
71%
1 to 5
8%
CoNClUSioNS 0
4%
2005
6%
Silverpop’s “2007 Retail Email Marketing Study” reveals that U.S. 82%

retail email marketers have made significant strides in best practices 0% 20% 40% 60% 80% 100%
in the last two years. But to truly achieve engagement with customers
in increasingly crowded inboxes, both U.S. and U.K. marketers need
to take their email campaigns to a higher level. Tailoring messages to
meet the needs of a targeted audience requires segmenting mailing
lists and testing various offers, formats and timing.

To continue making inroads into email marketing best practices, marketers should:

• Place opt-in requests prominently on the home page
• Provide strong incentives to register
• Send personalized confirmation messages
• Ask to be white listed
• Always include a browser view link
• Rely less on postcard-style formats
• Consider including a Forward-to-a-Friend link
• Give recipients considering opting out a reason to stay by sending them to a preference center

These tactics help marketers take full advantage of email’s unique ability to engage in a truly win-win communications program. Implementing
them will take your email program to the next level.

FooTNoTeS: FiGUreS: eXaMPleS:
1. “Email Marketing Comes of Age,” 1. Location and Prominence of Opt-in A. Subscriber Options
Forrester Research, March 2007 Requests B. Branded Confirmation Message with
2. “Growing Your Retail E-mail List,” For- 2. Opt-in Incentives: U.S. vs. U.K. Incentive to Buy
rester Research, August 2004 3. Opt-in Incentives C. Newsletter Format
3. “Power of Direct,” Direct Marketing 4. Registration Data Requested D. Postcard Format
Association, October 2006 5. Subscription Options E. Single Pane – Rows or Columns
4. “Email Marketing Benchmark Guide 6. Personalized Confirmation Messages Below
2007,” MarketingSherpa, January 7. Featured Offers F. Mixed Rows and Columns
2007 8. Layout Formats G. Varied Cell Size
5. “The Best and Worst of Email Market- 9. Types of Opt-outs H. Prominent Forward-to-a-Friend Link
ing In 2006,” Forrester Research, 10. Time for Opt-outs to Take Effect I. Opt-out Preference Center
December 2006
6. “Email Metrics Report,” MailerMailer,
July 2006
7. “Effective E-Mail Marketing,” Jupiter-
Research, Volume 3, 2004
8. “E-mail Marketing Content Best Prac-
tices,” JupiterResearch, November
2005
9. “The ROI of Email Relevance,” Jupi-
terResearch, Vol. 1, 2005

9


aPPeNdiX: Companies Studied
U.S. Companies

American girl Fabulous Furs In the Swim/Cortz, Inc. nFL
Anthropologie Famous Smoke Shop Indiana Botanic gardens nike, Inc.
Appleseed’s Fire mountain gems J&P Cycles nordstrom
Allied electronics Footlocker.com/eastbay J. Crew Office Depot
AllState Legal ForplayCatalog.com JC Penney Direct Patagonia
Bass Pro Shops Frederick’s of Hollywood L.L. Bean, Inc. PetSmart
Brookstone galeton gloves Lab Safety Supply, Inc. restoration Hardware
Burger’s Ozark Country Hams garden Botanika Labelmaster rugs Direct
Cabela’s, Inc. Ventures Lakeshore Learning materials Sears roebuck & Co.
California Car Cover Co. go Ahead Vacations Lands’ end Sephora
Camping World, Inc. godiva Chocolatier Learning resources Skymall, Inc.
Cash’s of Ireland golfsmith Lehman’s Hardware Smithsonian Catalogue
Caswell-massey Company, Ltd. gopher Sport Lenox Collections Swanson Health Products
Charley’s greenhouse & garden griot’s garage Inc. Lorman education Services Talbots
Cigars International H 2 O Plus martha Stewart The Home Depot
Coldwater Creek Harley-Davidson motor mauna Loa macadamia The metropolitan museum of
CompuSA Company mediBadge, Inc. Art
Cornerstone Brands Harrington’s of Vermont miller Brewing Company The Popcorn Factory
International Harry and David motoSport Outlet Things remembered, Inc.
Creative Irish gifts Inc. Hat World, Inc. mrs. Fields TravelSmith
Cutco Cutlery Hershey Direct musician’s Friend urban Outfitters Direct
Cutter & Buck Hewlett-Packard Company nasco International Venus Swimwear Inc.
Drs. Foster & Smith Hicktory Farms Inc. national geographic Williams-Sonoma
Duluth Trading Company Highlights for Children Inc. naturalizer World’s Finest Chocolate Inc.
Dutch gardens Home Shopping network neiman marcus Direct Yankee Candle Company
eddie Bauer Home Honey Baked Ham Company newark InOne

U.K. Companies

Amazon uk Dell emeA marks & Spencer Tesco
Amazon.com easyJeT.com myTravel uk Tesco Direct
Apple Computer ebookers.com next The Orange Shop
Apple itunes expedis O2 Shop Thomas Cook
Argos First Choice Packard Bell uk Thomson Holidays
ASDA Flybe.com Play.com Thomson Holidays Destinations
B&Q HmV.co.uk PX World e-Commerce thomsonfly.com
bmibaby.com HP QVCuk Ticketmaster uk
British Airways InterContinental Hotels group ryanAir Toys r us uk
Carphone Warehouse Jet2 Screwfix Direct Travelodge uk
Comet uk John Lewis Stores Superbreak Woolworths uk
Currys lastminute.com Symantec Store
Debenhams Littlewoods Online TalkTalk

For more information about Silverpop’s email marketing products and services, please contact us at:

866-SILVPOP (745-8767) or info@silverpop.com
Visit us at www.silverpop.com

10

Silverpop Study 2007 Retail Email

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (16)

Similaire à Silverpop Study 2007 Retail Email

Similaire à Silverpop Study 2007 Retail Email (20)

Plus de catdii

Plus de catdii (8)

Dernier

Dernier (20)

Silverpop Study 2007 Retail Email