Introducing the Content Canvas

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Taking strategy and making it understandable and visible can be really hard - especially in an agile product build environment. The content canvas is a tactic to make strategy more accessible. Learn what it looks like and how it can be applied.

Internet

www.ellegeraghty.com
@ellengeraghty
THE CONTENT CANVAS
INTRODUCING ….

ELLE GERAGHTY
CONTENT STRATEGIST
@ellengeraghty
www.ellegeraghty.com

ELLE GERAGHTY
CONTENT STRATEGIST
www.sydneycontentstrategy.com
www.uxbookclubsydney.com

USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTIONCONTENT
ASSETS
REVIEW MEASURE
PATHWAYS
IN:
OUT:

STRATEGY IS THE BIG PICTURE. IT IS A HIGH
LEVEL PLAN TO ACHIEVE ONE OR MORE BUSINESS
GOALS UNDER CONDITIONS OF UNCERTAINTY
Jaime Levy - UX Strategy

Its complicatedRef: www.theartofadamthall.com

WE THINK THIS PAGE/ CONTENT THINGY WILL
…….. ………FOR USERS AND
…………… ..FOR BUSINESS
BY …………

USER TASK KEY USER BUSINESS
GOAL
FINDABILTY

USER TASK KEY USER BUSINESS
GOAL
FINDABILTY PATHWAYS
IN:
OUT:

USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
CONTENT
ASSETS
PATHWAYS
IN:
OUT:

USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTIONCONTENT
ASSETS
PATHWAYS
IN:
OUT:

USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTIONCONTENT
ASSETS
REVIEW
PATHWAYS
IN:
OUT:

USER TASK KEY USER BUSINESS
GOAL
FINDABILTY
PROMOTION
MEASURE

THE CONTENT CANVAS
IS LIKE STRING - YOU
CAN USE IT ANY WAY
YOU WANT

ACTIVITIES/ DELIVERABLES
▸ IA
▸ Auditing / mapping
▸ Interviewing and testing
▸ Workshops
▸ Coaching and sales
▸ Frameworks
▸ Customer journey maps and personas

SKILLS
▸ Systems thinking
▸ Project management
▸ Awesome communication
▸ Empathy
▸ Curiosity
▸ Persistance
▸ Big picture thinking

OUTCOMES
▸ Clarity
▸ Conﬁdence
▸ $$$
▸ Time
▸ Delight

FURTHER READING
▸ Kristina Halvorson - Content strategy for the
web
▸ Donna Spencer - Card sorting: Designing
usable categories
▸ Sara Wachter-Boettcher - Content everywhere
▸ Erin Kissane - The elements of content strategy
▸ Peter Morville and Louis Rosenfeld - Information
architecture for the world wide web
▸ Karen McCrane - Content Strategy for mobile
▸ Janice (Ginny) Redish - Letting go of the words
▸ Colleen Jones - Clout: The art and science of
inﬂuential web content
▸ Anne Handley and CC Chapman - Content rules
▸ Patrick Lynch and Sarah Horton - Web style guide
▸ Ann Rockley - Managing enterprise content
▸ Richard Shefﬁeld - The web content strategist’s
bible
▸ David Weinberger - Everything is miscellaneous
▸ George Lakoff - Women, ﬁre and dangerous
things

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