Anvil launches Shirt Scan(tm), a new phone app, that allows customers to deliver custom multi-media content at the point of purchase or campaign though a QR code applied to any Anvil(r) product.

1. ONCE UPON A TIME, THERE
WAS A T-SHIRT WITH
SOMETHING TO SAY...
.

2. INTRODUCING ANVIL’S
NEW PHONE APP
Copyright 2010 Anvil Knitwear, Inc. Shirt Scan™ is a trademark of Anvil
Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.

3. WHAT IS SHIRT SCAN™?
Shirt Scan™is a new Apple iPhone® application
which delivers multi-media content through a QR
code applied to a shirt or other Anvil® product.
The code can be applied directly on the shirt, label
or hang tag.
Each QR code delivers customized content specific
to a brand, customer, retailer, or campaign.
Consumers can unlock this content by using the
Shirt Scan™ App on their iPhone.

4. SCANNING THE QR CODE
Scan the QR
Code on the
shirt by
clicking here
QR Code on Hang Tag
Copyright 2010 Anvil Knitwear, Inc. Shirt Scan™ is a trademark of Anvil
Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.

5. WHAT’S a QR CODE?
A QR code is a two-dimensional code, readable by
QR scanners, mobile phones with a camera, and
smartphones.
QR stands for Quick Response and was originally
developed by a Toyota subsidiary to track parts in
manufacturing.
Shirt Scan™ delivers customized multi-media content
through a QR code.

6. HOW DOES IT WORK?
STEP 1: Download for free the Shirt Scan™
application from Apple’s iPhone App
Store or shirtscan.com.
SHIRTSCAN.COM
STEP 2: Scan an Anvil shirt with a Shirt Scan™
QRCode and unlock the content
behind that shirt other Anvil® product.
STEP 3: Collect a virtual closet of shirts with
Shirt Scan™.

7. SHIRT SCAN™ CODE APPLICATIONS
On a woven label
On the shirt
On a hang tag

8. SHIRT SCAN™ IS EASY TO VIEW
Name of Brand
Brand Imagery
Multi-media
content
Help &
My Shirts
information
Copyright 2010 Anvil Knitwear, Inc. Shirt Scan™ is a trademark of Anvil
Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.

9. SHIRT SCAN™ DELIVERS MULTI-
MEDIA CONTENT
Copyright 2010 Anvil Knitwear, Inc. Shirt Scan™ is a trademark of Anvil
Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.

10. SHIRT SCAN™ ALSO OFFERS
PRODUCT TRACEABILITY
If Your purchase of
Anvil Products is
traceable and you
have preserved carton
integrity, we can add
Tracking information
similar to an
abbreviated
TrackMyT™
Copyright 2010 Anvil Knitwear, Inc. Shirt Scan™ is a trademark of Anvil
Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.

11. BENEFITS OF SHIRT SCAN™
Enhances the way customers interact with their
products and services – improves customer
experience
Offers users of Anvil t-shirts a digital marketing
opportunity
Fully customizable

12. SHIRT SCAN™ FOR ALL
AUDIENCES
Apparel branding
Advertising/marketing events
Movie or Concerts
College rallies
Sports events
Family reunions
Product launches
Employee events
Fundraisers
Tradeshows
Political campaigns

13. APPS ON THE RISE
According to Nielsen, nearly all adults in the U.S.
now have cellphones, with one in four having
smartphones.
By the end of 2011, Nielsen predicts that the
majority of mobile subscribers in the U.S. will have
smartphones.
As of June 2010, 59% of smartphone owners and
nearly 9% of feature phone owners report having
downloaded a mobile app in the last 30 days.
(source:http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/09/NielsenMobileAppsWhitepaper.pdf)
Gartner reports that mobile application downloads
will exceed 4.5 billion this year, growing to 21.6
billion downloads by 2013.

14. iPHONE APPS
APP STORE STATS FROM JUNE 2010:
Number of apps downloaded per month = 500M
The number iOS users = 100 Million
Average number of apps downloaded by an iOS
user = 5 per month
Apple still has over two thirds of the market by
download.
http://www.apple.com/iphone/apps-for-iphone/
Copyright 2010 Anvil Knitwear, Inc. Shirt Scan™ is a trademark of Anvil Knitwear, Inc. Apple iPhone
and apps appearing on this page are the registered trademarks of Apple Inc. and other parties.

15. HOW TO ORDER SHIRT SCAN™
Step 1: Customer buys any Anvil® product.
Step 2: Customer contacts info@shirtscan.com and
requests Shirt Scan™ service. (Certain
conditions and minimums apply.)
Step 3: Customer completes and signs Shirt Scan™
License Agreement and, if accepted by Anvil,
pays applicable fee.
Step 4: Anvil generates a QR Code and uploads
Customer content to Shirt Scan™.
Step 5: Customer prints QR Code on label, hang
tag or incorporates into design.

16. QUESTIONS?
WHAT’S THE COST?
Shirt Scan™ costs 5 cents per shirt/unit or $2,500
minimum. Cost and printing of QR code labels, hang
tags are at customer’s expense.
DOES SHIRT SCAN™ WORK WITH SMART
PHONES OTHER THAN APPLE’S iPHONE?
Shirt Scan™ for iPhone is being released first. Other
platforms will be released as they are developed.

17. DO YOU HAVE AN APP
STRATEGY?
IT’S NOT JUST A T-SHIRT, IT’S AN
ANVIL®…POWERED BY SHIRT SCAN™
Copyright 2010 Anvil Knitwear, Inc. Shirt Scan™ is a trademark of Anvil
Knitwear, Inc. Apple iPhone is the registered trademark of Apple Inc.