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Catherine gason presentation_marketing_basics - 5
1. MARKETING STRATEGY
10 THINGS YOU SHOULD KNOW ABOUT STRATEGIC MARKETING
BASICS YOU NEED TO KNOW
ABOUT STRATEGIC MARKETING
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com
2. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
1. The AMA’s Marketing definition
2. The Balance of Perceived Value
3. The AMA’s Marketing Strategy definition
4. Segmentation, Targeting, Positioning
5. Branding
6. Marketing-Mix
7. Product
8. Price
9. Place
10. Promotion
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com
3. 5
BRANDING
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
►name, symbol or any combination that
identifies your company, products or
services, and differentiates them from your
competitors
►it should reside in your target customers’
minds
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com
4. 5
BRANDING
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
Your brand should:
►induce trust and
commitment
►be clearly
positioned
►be identified as
unique
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com
5. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
To read the description of the presentation, please go to:
http://www.catherinegason.com/2012/10/branding/
Next week’s presentation will be about:
Marketing-Mix
Feel free to contact me if you have any questions: Catherine Gason
Multilingual Marketing Strategist & VA
catherine@catherinegason.com
www.catherinegason.com
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com