Free introduction to Marketing Strategy: 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING

1. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
BASICS YOU NEED TO KNOW
ABOUT STRATEGIC MARKETING
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

2. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
1. The AMA’s Marketing definition
2. The Balance of Perceived Value
3. The AMA’s Marketing Strategy definition
4. Segmentation, Targeting, Positioning
5. Branding
6. Marketing-Mix
7. Product
8. Price
9. Place
10. Promotion
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

3. 9
MARKETING-MIX - PLACE
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
Product Price
Target
Market
Promotion Place
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

4. 9
MARKETING-MIX – PLACE STRATEGIES
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
►Agents: commission, no owenership
►Wholesalers: ownership, storage
►Retailers: relationship with the consumer
►Internet: it reaches
● geographically disperse market
● niche segments
besides, the
Internet entry
costs and
barriers are lo
w
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

5. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
To read the description of the presentation, please go to:
http://www.catherinegason.com/2012/11/place/
Next week’s presentation will be about:
Promotion
Feel free to contact me if you have any questions: Catherine Gason
Multilingual Marketing Strategist & VA
catherine@catherinegason.com
www.catherinegason.com
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com