Domino action to get Diane walking 30 minutes a day.

1. Meet Diane
• Administrative worker at Stanford
• In her 40s, has kids
• Overall busy and not spending enough time
exercising

2. Sequence
• Diane is asked by coworkers she likes to
join them for lunch
• One of them, who is part of the Stanford
Walking Guild, suggests a cafe 15 minutes
away
• Diane walks to the cafe, eat, and walks back