Catherine Tryon is a social media consultant who presented on how small businesses can harness social media. She discussed how social media has changed marketing from interruption to permission-based. She provided tips on getting started with LinkedIn and Twitter, including completing profiles, connecting with others, and participating in discussions. Tryon emphasized the importance of having a plan and strategy for social media use, being consistent across platforms, and community management tools for businesses.

1. Marketing You and Your Business with Social Media Wisconsin Womens Alliance Leadership Series Presented by: Catherine Tryon Feb 28, 2011 Catherine Tryon Consulting

2. Who is Catherine Tryon Over 20 years in the IT Industry Over 15 years of Internet Marketing Experience Entrepreneur, Trainer, & Speaker Small Business & Social Media Consultant Catherine Tryon Consulting

3. What We Will Discuss Today How Social Media Has Changed Business and Traditional Marketing Social Media for YOU and your business Where to Start with Linkedinand Twitter Catherine Tryon Consulting

4. Marketing

5. People Blocking Marketing Catherine Tryon Consulting

6. Time to Rethink Marketing Interruption MarketingPermission Marketing * Telemarketing * SEO * Trade shows * Blogging * Direct mail * Social Media * TV ads * Viral videos * Radio ads * Podcasting Catherine Tryon Consulting

7. Permission centric Customer is in control It’s a conversation, not a dialogue The conversation has already started…. Social Media is Inbound Marketing Catherine Tryon Consulting

8. Wisconsin Women Harnessing the Power of Social Media Catherine Tryon Consulting

10. Play with the tools yourself first

11. Check out groups in various communities and see what they are doing. Learn by emulating

12. Participate in your own community

13. Define the outcome and then pick the right tool for the job

14. Start with measurement in mind.Catherine Tryon Consulting Getting Started

15. Catherine Tryon Consulting

16. Looking for a Social Business Network… 71% of respondents say that they use social networks to create professional contacts 56%of respondents say that they use these networks to promote their business Catherine Tryon Consulting

17. So You’ve joined Now what? www.linkedin.com Catherine Tryon Consulting

18. What is Linkedin? The free social network for business professionals around the world. 60 million members 200 countries Executives from all the Fortune 500 companies are Linkedin members Catherine Tryon Consulting

19. Why Spend My Time Using LinkedIn? Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you. Increases your Google ranking Research new people in advance of a meeting or event. Catherine Tryon Consulting

20. Find a New or Better Job Give or receive help from you connections. This is your online resume Give and request endorsements Ask your connections for introductions Catherine Tryon Consulting

21. Research Applicants New Hire? Does Linkedin match their resume? Consultant? Do they have any recommendations? 45% of hiring managers said they check applicants social media profiles. Careerbuilder Catherine Tryon Consulting

22. Build Your Profile Your Profile is like: A web page An online resume An advertisement for YOU! It should be designed with Marketing YOU in mind. Think of a Linkedin Profile as a Hub site for you and your company! Catherine Tryon Consulting

23. What to do after today… Complete your profile to 100% as soon as you can Connect with the people that you know Give recommendations Ask for recommendations Join or start a group that interests you Catherine Tryon Consulting

24. For Your Business

25. Why is Twitter So Popular? Simplicity Desktop and mobile applications Your friends are there too Mainstream acceptance Celebrities keep us updated

26. Twitter is Not Just for Kids!

27. Local Businesses Using Twitter Viterbo University UWL Stephen Jerzak (17 yr. old musician) La Crosse Tribune WinonaDailyNews La Crosse Police WKBT & WXOW LAXSpartans 7RiversAlliance

28. Coulee Region Tweeters

29. Twitter Tools Search.twitter.com Tweetdeck.com Twitterlocal.net Twellow.com/twellowhood.com Hootsuite.com Mrtweet.com Socialoomph.com (formerly tweetlater.com) Twittergrader.com Hundreds of Mobile apps

30. What to do after today… Create Your Twitter Plan Start following people you like and know Try out a few of the twitter apps and use the ones that best fit your needs. Follow me @catherinetryon and I’ll follow you right back! Join a conversation and have fun!

31. It’s all about community The most successful communities online tap into our basic human nature We want to belong. We want to make a difference in the world. We want to be heard. Create relationships that satisfy those needs.

32. Remember… Anonymity is giving way to authenticity. Trust is the new Currency. You bring your real life relationships with you online – consistent in both. Be Transparent & real.

33. 5 Ways to Succeed 1.) Have a plan 2.) Take small steps with a goal in mind 3.) Spend some time with the tools 4.) Track your progress and results 5.) Be flexible with your strategy

34. Community Management Program You need a program to handle your Social Media Profiles while you manage your business.

35. Thank You! Phone: 608.843.2345 Email: catherine@catherinetryon.com www.facebook.com/catherine.tryon.consulting www.linkedin.com/in/catherinetryon www.twitter.com/catherinetryon