8. “Mobile app downloads are forecast to soar
from 10.7 billion in 2010 to 182.7 billion in
2015, according to a new forecast from
International Data Corporation.”
15 billion app downloads on
Appleʼs App Store
10 billion app downloads on
Googleʼs Android Market
16. 45 simple rules
1. Over-invest in user research
2. Size the market
3. Put just enough process in place
4. Know whatʼs going on inside the system
5. Just ship