Social BA

1. Become and Stay a Social BA!
Easy Strategies to Build Your Social Credentials
Carol R. Drew, CBAP
Senior Business
Analyst
Cathy Cecere
Director of Marketing
March 4, 2014
11 Canal Center Plaza, Alexandria, VA 22314
T 800.663.7138
F 703.684.5189
www.robbinsgioia.com

2. What will we learn today?
We offer five reasons to become and stay social as well as timetested tips and strategies to get up to speed quickly with LinkedIn
and Twitter. Today we present the facts you need to network, get
followed, and keep up with what’s new in your profession using
social media. We give you free tools that save time and we share tips
that help you stay organized and engaged. Today we will reveal:
• How to get the most out of your time online
• Tips to stay online without hurting your professional reputation
• A deep dive into LinkedIn and Twitter strategy
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Confidential and Proprietary ©2013 Robbins-Gioia, LLC

3. Agenda
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Introductions
Why join the online conversation?
What is LinkedIn?
What is Twitter?
What about Facebook, Pinterest, Instagram, and YouTube?
Social Media Summary
Confidential and Proprietary ©2013 Robbins-Gioia, LLC

4. Who is Robbins Gioia?
For more than 30 years, Robbins Gioia (pronounced Joy-yah) (RG) has helped
private and public organizations successfully achieve their toughest, riskiest, and
most critical initiatives. Late in 2012, RG acquired Doreen Evans Associates because
it understood the need for rigorous requirements approaches, innovative use of
business analysis tools, and to achieve project success, business analysis expertise
was necessary.
Online Robbins Gioia can be found on:
• FaceBook: https://www.facebook.com/RobbinsGioia
• LinkedIn: https://www.linkedin.com/company/robbins-gioia-llc
• Twitter: @RobbinsGioia and @Requirements1st
We are:
• @CarolDrewPgh
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@CathyCecere
Confidential and Proprietary ©2013 Robbins-Gioia, LLC

5. Why join the online conversation?
―Cumulative brain/thought
process is greater than the
knowledge held by one person.‖
- Senior Business Analyst Amirudapriya Balakumar
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6. 5 more reasons to join other BAs online
1. Re-engage
2. Share, brag, or vent
3. Keep up
4. Network
5. Engage with career changers
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7. What is LinkedIn?
LinkedIn operates the world’s largest professional
network on the internet with more than 259 million
members from over 200 countries and territories.
• Launched on May 5, 2003, members can follow
more than 3 million companies which have
LinkedIn Company Pages
• LinkedIn members share their news, opinions, and
knowledge within more than 2.1 million LinkedIn Groups
• 40% of members check in daily
• Members grow their network using ―invitations‖ reaching out to friends
and colleagues and ―inviting‖ them to connect
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Confidential and Proprietary ©2013 Robbins-Gioia, LLC

8. LinkedIn Strategy – Easy as 1,2,3
1. Create a profile
• Who are you? Include a picture
and key words
• What do you do? Add presentations,
documents, etc.
• Who do you know? Invite both
professional and personal contacts
• What do you know? Post a status update
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Confidential and Proprietary ©2013 Robbins-Gioia, LLC

9. LinkedIn Strategy – Easy as 1,2,3
2. Request a recommendation—Or offer an endorsement,
recommend colleagues, follow companies.
3. Join the conversation—Groups
you may be interested in joining:
• IIBA (International Institute of Business Analysis)
• Your local IIBA Chapter group
• BusinessAnalyst World: Atlanta
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Confidential and Proprietary ©2013 Robbins-Gioia, LLC

10. LinkedIn Etiquette
Think about how you look
to others—Don’t be the
person who …
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Posts pictures of your kitten
Sends six status updates in a row
Uses hashtags and abbreviations
Only posts when selling something
Confidential and Proprietary ©2013 Robbins-Gioia, LLC

11. What is Twitter?
Twitter is an online social networking site that
enables users to send and read "tweets―—
messages that can only be 140 characters in
length.
• Users post tweets that can be read by both
registered and unregistered users
• Launched in July 2006, the site now has 646 million
users who post 58 million tweets per day
• Users post are professional, personal, or a mix
• Users follow like-minded people such as @IIBA or @BABOK
• You can DM (direct message) those who follow you
• You can share pictures and share links
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Confidential and Proprietary ©2013 Robbins-Gioia, LLC

12. Ready for Twitter?
• ReTweet (RT) - share a tweet with those who
follow you
• Modified Tweet (MT) – retweet, but changed the
tweet slightly
• You can ―quote‖ tweets—meaning you will post
the tweet on your timeline with quotes around it
and your added text to it
• You can use abbreviations freely such as S/O for
shout out
• And you should always use hashtags, which allows you to find information you
need with one search. According to a recent poll of BAs on Twitter, the following
hashtags help BAs keep up with the most relevant industry posts:
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#BAOT or #baot (business analysts on twitter)
#rqmnts or #requirements
#IIBA (International Institute of Business Analysis)
#businessanalysis or #businessanalyst (primarily for job hunters)
#BABOK (Business Analysis Body of Knowledge)
#CBAP (Certified Business Analysis Professional)
Confidential and Proprietary ©2013 Robbins-Gioia, LLC

13. Top 25 BAs on Twitter
First posted this summer, lists the
top 25 most engaged BAs on
Twitter. The list takes into account
Klout score and number of
followers.
• You can start to ―join‖ the BA Twitter
community by following these leaders
• Go to wefollow.com to search the
leaders in any subject
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Confidential and Proprietary ©2013 Robbins-Gioia, LLC

14. By the numbers
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Confidential and Proprietary ©2013 Robbins-Gioia, LLC

15. Social Media Summary
• Social media choice is personal.
• Do you mix professional with
personal? Should you?
• Consistency is key.
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Confidential and Proprietary ©2013 Robbins-Gioia, LLC

16. What did we learn today?
We offer five reasons to become and stay social as well as timetested tips and strategies to get up to speed quickly with LinkedIn
and Twitter. Today we present the facts you need to network. get
followed, and keep up with what’s new in your profession using
social media. We give you free tools that save time and we share tips
that help you stay organized and engaged. Today we will reveal:
• How to get the most out of your time online
• Tips to stay online without hurting your professional reputation
• A deep dive into LinkedIn and Twitter strategy
16
Confidential and Proprietary ©2013 Robbins-Gioia, LLC

17. Thank you!
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Confidential and Proprietary ©2013 Robbins-Gioia, LLC