Online marketing today means videos. But that doesn't mean you have to get all dolled up and parade in front of the camera. Learn about ways to use video as a marketing tool - without becoming a movie star. You can get the video (basis for these slides) at this link: http://cathygoodwinmarketing.com/branding-myth-6-the-movie-star-video/

1. Branding Myth #7:
“The Movie Star Video Branding
Fantasy”
By
Cathy Goodwin, Ph.D.
http://www.CathyGoodwinMarketing.com

2. Oh to be a movie star …
… alive on the screen,
talking to your adoring fans.
All eyes are upon you as
you impart your wisdom.
You look fabulous. You’re a guru or a goddess or both.
But wait …

3. What’s wrong with this dream?
You need to be “on.”
Make-up
Hair
Wardrobe

4. What’s wrong with this dream?
You need lighting!
Not too dark
Not too bright

5. Most videos look like this:
“Talking head”
– Head-and-shoulders shot
– Focus is on YOU
-- BOH-ring!
What’s better?

6. Get attention these 3 ways

7. Why They Work
Narratives tell a story
Audiences pay attention
Focus is on THEM, not YOU

8. Your next steps …
• Join me in a “Marketing Turnaround”
Consultation:
– http://budurl.com/turnaroundsession
• Get a video tutorial for your video:
-- http://budurl.com/yourtweak
• FREE Branding Secrets
– http://budurl.com/brandsecrets