As a service business owner, you have to project confidence so you build the know/like/trust factor. If you're having trouble getting people to take you seriously, or you're losing business to less qualified people, chances are it's because you're unconsciously projecting a lack of confidence - regardless of how you really feel. Coaches, independent professionals and other service business owners have a special need to project confidence, but ironically they often get so concerned about looking professional that they come across as wimpy or weak. Clients are attracted to strong, confident people, which is why you may be losing out to competitors who are less qualified. You'll get more clients and charge higher fees when you come across as truly confident. Here's what your marketing mentor will advise. Try it on first and then decide if you want to hire another level of support. For more, visit http://budurl.com/diy3conf

1. DIY Mentoring: Tip #3
Display Confidence
By
Cathy Goodwin, Ph.D.
http://www.CathyGoodwinMarketing.com

2. Lots of DIY
Books
You might
need more
Good place
to start

3. Display confidence
Not the same as FEELING confident

4. Guru Tip #3: Confidence
Are you
 Getting a sense that people don’t recognize you as an authority
 Losing clients to famous name gurus (and weak competitors)
 Getting lots of unsolicited advice

5. Be Your Own Guru
• Use speaking style to demonstrate confidence
– Speed up your speech
– Avoid pauses and fillers like “um” and “okay”
– Be concise and get right to the point

6. Be Your Own Guru
• Use writing style to demonstrate confidence
– Active voice
– Avoid use of first person pronouns
– Be strong in a calm way

7. Do those guru stilettos
belong on YOUR feet?
• Choose someone you admire
• Find their website
• Read their website
• Notice patterns that suggest confidence
• Listen to their audio/video
• Notice conversational style

8. Let’s get confident!
• The Copywriting SOS Program:
– http://budurl.com/copysos
• Choose your marketing mentor
- http://budurl.com/mentorbook
• FREE 5 Branding Tips For Client Connection
– http://www.CopyBranding.com