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Heuristic Evaluation of Grand Canyon Tour and Travel
PREPARED BY: CATHERINE MCCLURE
User Interface Heuristics: Jakob Niels...
Id Heuristic
Rating:
1 to 5
Comments Suggestions
Homepage Aesthetic and minimalist design 3 Homepage does not look
aesthet...
Tour Information Flexibility and efficiency of use 4 Items cannot be compared easily
when this is necessary for the task
(e...
Checkout Page/
Reservation Desk
Help users recognize, diagnose
and recover from errors
4 Feedback is not provided until af...
Page Layout And
Visual Design
Aesthetic and minimalist design 4 Pages on the site are not formatted
for printing, or there...
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Heuristic Evaluation of Grand Canyon Tour and Travel

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Heuristic evaluation using Jakob Nielsen's heuristics and severity rating

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Heuristic Evaluation of Grand Canyon Tour and Travel

  1. 1. Heuristic Evaluation of Grand Canyon Tour and Travel PREPARED BY: CATHERINE MCCLURE User Interface Heuristics: Jakob Nielsen Severity/Rating Scale: Society for Technical Communication's Usability Group 1 = Cosmetic; issue does not affect usability but should be fixed. 2 = Minor-Low priority; users easily find workaround but issue should be fixed. 3 = Medium-Medium priority; users find problem and can easily adapt, but issue needs to be fixed. 4 = Major; Users find workarounds with some difficulty, issue should be fixed before site launches or documentation provided for workaround. 
 5 = Catastrophic; users cannot find workaround and issue must be fixed immediately.
 (User Personas to keep in mind: Steve the Sorter and Charles the Comparer)

  2. 2. Id Heuristic Rating: 1 to 5 Comments Suggestions Homepage Aesthetic and minimalist design 3 Homepage does not look aesthetically pleasing; cluttered with images Replace with a clean layout 5 By just looking at the homepage, the first time user will not understand where to start Replace with a layout that has a focal point 5 Homepage is not professionally designed and will create a negative first impression Design the page with a professional look to create a positive first impression Consistency and standards 3 The icons on the page are not intuitive; icons could be confusing to users Either change the icons or use words instead 5 It is not clear that there is a real organization behind the site other than a phone number Add corporate information like an “About Us” section Include business address and other pertinent information that is visible to users Navigation Match between system and the real world 5 Navigation choices are not ordered in the most logical or task-oriented manner Rebuild navigation to be logical to first time users 4 The navigation system is deep (many menu levels) Make the site structure simple, with a clear conceptual model and no unnecessary levels 4 Too many navigation choices Revamp navigation tabs to be located at the top of the page, and look like clickable versions of real-world tabs User control and freedom 4 Users do not have a way out, no visual cues like breadcrumbs Provide good navigational feedback (e.g. showing where you are in the site) Page 1
  3. 3. Tour Information Flexibility and efficiency of use 4 Items cannot be compared easily when this is necessary for the task (e.g. product comparisons) Add a sidebar where users can sort and filter catalogue pages (e.g. by listing in price order, or showing 'most popular') Process Tour Reservation Consistency and standards 4 Activities allocated to the user or the computer do not take full advantage of the strengths of each (look for actions that can be done automatically by the site, e.g. postcode lookup) Add a pop-up calendar, drop-down for number of travelers, Checkout Page/ Reservation Desk Consistency and standards 4 Fields in data entry screens do not contain default values or placeholder text when appropriate and show the structure of the data and the field length Provide drop-down for month and year fields for expiration dates Separate and provide drop-down for city and state fields Zipcode should have its own field Provide drop-down for country field if default value is USA Help users recognize, diagnose and recover from errors 4 Feedback is not provided until after the form has been submitted with general errors at the top of the page When there are multiple steps in a task, display all the steps that need to be completed and provide feedback on the user’s current position in the workflow via a visual indication that the field has been filled out correctly Id Heuristic Rating: 1 to 5 Comments Suggestions Page 2
  4. 4. Checkout Page/ Reservation Desk Help users recognize, diagnose and recover from errors 4 Feedback is not provided until after the form has been submitted with general errors at the top of the page Instead of only validating a form when it is submitted to the server, also validate on the client side. This creates a more seamless user experience and avoids data potentially being lost when submission goes wrong Place error messages next to the problem that needs correcting Visibility of system status 3 Buttons do not show that they have been clicked Add functionality to buttons Writing And Content Quality Aesthetic and minimalist design 5 Web pages comprise repurposed material from print publications such as brochures Make text is concise and quick to scan, with ample headings and sub-headings and short paragraphs 4 Tour Information and Cancellation Policy link present on every page Add as a page instead Consistency and standards 5 There are no links in content pages Add links appropriately to structure content 3 Grand Canyon South Rim Bike Tour has “Click here!” that links to Tour Information and Cancellation Policy Make links and link titles descriptive and predictive Id Heuristic Rating: 1 to 5 Comments Suggestions Page 3
  5. 5. Page Layout And Visual Design Aesthetic and minimalist design 4 Pages on the site are not formatted for printing, or there is a printer- friendly version Add a print button on tour information 5 The visual design does not complement the brand and any offline marketing messages Replace irrelevant design elements with travel themed design 5 There is not a good balance between information density and use of white space Design pages to an underlying grid, with items and widgets aligned both horizontally and vertically Have a consistent, clearly recognizable look and feel that will engage users Have meaningful labels, effective background colors and appropriate use of borders and white space to help users identify a set of items as a discrete functional block Search Recognition rather than recall 5 There is no search box to query for information Add a search input Footer Recognition rather than recall 5 There is not a site map that provides an overview of the site's content Add a site map that is linked to from every page Id Heuristic Rating: 1 to 5 Comments Suggestions Page 4

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