Plasa.com at FreSh (freedom of sharing) topic: all you need to know about e-commerce

1. THE MOJO O
O O OF
E-COMMERCE
Amalla VESTA
Senior Manager e-Commerce plasa.com

2. Indonesia, Online, Social, ... very active !
o
Facebook 20 Million +
Twitter 5 Million +
Friendster 8.5 Million +
Yahoo! 15 Million +
Kaskus 1 Million +
Plasa.com 8 Million +
data from various sources

4. Internet Users = 50 Million
Mobile Users = 130 Million
3%
Only 3% out of Internet Usage in Indonesia is for e-Commerce
source: ADMA

5. INDONESIAN CONSUMER INSIGHT:
BARRIERS ON ONLINE SHOPPING
The main reason for not shopping online is the lack of trust towards the portal and/or the seller.
This barrier is mentioned across genders and age groups. Their lack of trust is related to the
below issues:
Misuse of credit card number.
Delivery Concerns, especially for portals outside Indonesia. Consumers worry that it might get
lost on the way, or the item will be damaged during shipping.
The item and the quality is not as expected and different from the picture.
The specification/details about the item is not complete.
Another main reason for not shopping online is the lack of excitement in experience when
compared to shopping conventionally.
“I cannot touch it, I don’t know how it feels…” (female, 18 – 23 yo)
“I wouldn’t be able to try it and see whether it suits me” (female, 24-30 yo)
“I like to browse and compare before making the final purchase” (male, 18-23 yo)
source: synnovate

6. INDONESIAN CONSUMER INSIGHT:
TRIGGERS ON ONLINE SHOPPING
Type of items Availability
The males are attracted to collectible items Availability of the item is another main
related to their hobbies (soccer or comic trigger. Some items cannot be found in
t-shirts, helmets, action figures, etc) local stores, or not yet sold in Indonesia.
The females are attracted fashion items, “You can not find a couples t-shirt in the
anything they feel is cute and suits their shop, you must shop for it online.” (Male,
taste. Females are impulse buyers. 18 – 23 yo)
“I got attracted to shop online, because the “With AirAsia, you must shop
accessories are very nice.” (Female, 25 – online.” (Female, 30 – 40 yo)
30 yo) “That canvas page-top for my car is only
“I bought a sneaker online, because it was a sold in America.” (Male, 30 – 40yo)
very rare shoe, I’m so lucky to have found
them.” (Male, 18 – 23 yo)
source: synnovate

7. MOJO of E-Commerce
M multiply
optimize
O
J join forces
O options

8. M Multiply
social hype reputation
startup Marketing Multiply Massive
Gain Trust Involve the People Get Big Fast !

9. O Optimize !
THEORY ANALYSYS
Case
Lessons learnt studies / The study of
from leading e- research Indonesian
commerce people and
players Strategy their behavior
Product
Synthesis
Development
APPLIED IN
INDONESIAN
E-COMMERCE
Demonstration
of knowledge
Continuous Learning

10. J Join Forces
Courier
Security
Trader
Technology
Payment Supplier
...

11. O Options
Gives the flexibilities to serve your costumers
Credit Card
Payment Methods ? Delay Payment
Land
Phone
Support ? E-Mail Delivery ? Sea
Air
IM Interest
Cool Factor Curiosity
Awesomeness
Co-Creation Product Review
Community Driven
Became a friend Reward Points
Surprise Discount
“All human actions have one or more of these seven causes:
chance, nature, compulsions, habit, reason, passion and desire.”
-Aristotle-

13. the new face of
our main homepage
we have launched the
website to public on March
27th, live at global TV

14. Payment System
✓Transfer
✓Credit Card
✓T-Cash*
✓Flexi Cash*
✓E-Debit*
Shipping
✓NCS
✓Others*
*coming soon

15. FREE training/workshop for SME or potential merchants

16. Trusted Partners
450+
merchants
and still
growing

17. Thank You
vesta@mojopia.com
follow my tweet @VestaMojopia