3. “Rather than be bystanders, we have
an opportunity -and I believe a
responsibility – to use our company's
scale for good” – Howard Schultz
4. “Our mission is to inspire and nurture the human
spirit – one person, one cup and one neighborhood
at a time”
“Our mission is to inspire and
nurture the human spirit – one
person, one cup and one
neighborhood at a time”
5. We are committed to integrating
our value into our company
strategy, business practices and
operation
16. It’s not just
about what’s
inside the cup!
1997 2015
17.
18. “We’re fully committed to reducing our energy consumption by 25%
and to covering 100% of our electricity consumption with renewable
energy by 2015.”
19.
20.
21.
22. PowerPoint by Lindsay Lane and
Carlee Vendramin
Pictures provided by Starbucks Corporation
Notes de l'éditeur
It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique.We are about connections.From our beginnings, as a single store over forty years ago, in every place that we’ve been, and every place that we touch, we've tried to make it a little better than we found it.
We’ve always believed that businesses can – and should – have a positive impact on the communities they serve.Rather than be bystanders, we have an opportunity and a responsibility to use our company’s scale for good.
Our mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time
Ever since we opened our firststore in 1971, we dedicated ourselves to striking a balance between profitability and social conscience. We continue to believe that the ultimate way to scale the power of brand is to share the good we do so that Starbucks and everyone we touch – can endure and thrive.
Starbucks is actively engaged in a series of CSR initiatives ranging from commitment to local communities, support for coffee farmers,
concern for the environment and Starbucks’ impact on it, and our commitment to a number of official CSR standards, as well as embracing diversity.
Our success as a company has always been linked to the success of the thousands of farmers and suppliers who grow and produce our products.
Helping them thrive helps ensure the long-term sustainability of the premium products we provide. Whether it’s coffee, tea, cocoa or manufactured goods, we’re committed to offering ethically purchased and responsibly produced products of the highest quality.
Picture 1:Here at Starbucks, we are committed to offering the highest-quality, ethically purchased and responsibly produced products. Through our responsible purchasing practices we invest in our farmers, suppliers and their communities.Picture 2: With help from Conservation International, we’ve created a set of standards that help our farmers grow coffee in a way that’s better for both people and the planet. Picture 6: Starbucks has established Farmer Support Centers in Costa Rica and Rwanda to provide local farmers with the resources and expertise that help lower the cost of production, reduce fungus infections, improve coffee quality and increase the yield of premium coffees.
Together, we’re making a difference. We have deep relationships with many coffee growing communities of Africa. Their health and prosperity are important to us. Through our relationship with Product (RED)™, we have an opportunity to help them thrive. To use our size for good. And to bring our customers new ways to do good every day. Every time you pay with your (STARBUCKS)RED Card*, we make a contribution to the Global Fund to help people living with HIV/AIDS in Africa. With your help, we’ve already generated contributions equaling more than 18 million daily doses of medicine.
Throughout the year, our partners and customersdedicate their time and energy to create positive change in their local neighborhoods.During our Global Month of Service, this commitment to helping communities thrive is exemplified as partners and customers participate in service projects around the world.In April 2012, more than 700,000 individual acts added up to significant impact in more than 34 countries around the worldOur goal is to achieve1 million community service hours per year by 2015.
Starbucks is leading the way and becoming one of the world’s most eco friendly companies. We understand how valuable our environment is, and plan to make the most of it!
In store, we strive to recycle at least one kind of waste, like cardboard. We have also begun to offer front-of-house recycling in key markets all over North America.
Through our “Cup Summits” we have brought together major contributors to discuss the future of the environment. We are committed to finding new opportunities to increase recycling across the continent.
The Starbucks Coffee cup has the valuable reputation of being environmentally friendly. Since 1997, we have made several initiatives to decrease waste and the overall environmental impact. Our goal is have our cups 100% recyclable or reusable by 2015.
Since 2001, Starbucks has led the way to greener buildings through the LEED Certification process. The process ensures that each new store is pre-certified to become a ‘green’ store through it’s construction and design. From using more organic paints, to producing countertops made from post-industrial materials, we are dedicated with providing you with a facility that is both appealing and eco-friendly.
We understand that as a retailer, our energy consumption makes up for the largest impact on the environment. We also understand this is both our greatest challenge, and our biggest opportunity for change. In recent years, we have worked to understand strategies to reduce our energy consumption, and pave the way for the future. We continue to purchase reusable energy in our stores in the US and Canada. We have also made an effort to improve the lighting, heating, cooling, and ventilation systems in our present stores, as well as stores to come.
Water is a valuable resource that is used so often in our daily lives. As a company, we recognize the amount of water is takes to produce our product. We continue to devote our time finding alternatives in our equipment and technology that helps decrease our water usage, such as the use of higher-pressure water instead of an open tap to clean equipment.Starbucks also sells Ethos Water Bottles. For every bottle purchased, we contribute 5 cents to finding sustainable water system solutions throughout the globe.
Today, with more than 17,000 stores in 55 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world
And with every cup, we strive to bring both our heritage and an exceptional experience to life.Here’s to you, our loyal Starbucks customers.Thank you for helping us become the company we are today.