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          Escaping the
                                                                      a
                                       R
                                    ’s
                                ueen
                               Q
                    ed
            R
                                        with open access
Good morning, and thank you for having me here. My name is Dorothea Salo, and I am a
librarian at the University of Wisconsin. I’m here today to give a little context to the
opening of Island Scholar, and to do that, I thought I’d use a famous children’s story
involving a young girl as heroine.

(CLICK) Unfortunately, and at the risk of offending, I will NOT be using the famous
children’s stories involving a young girl as heroine that Prince Edward Island is well-known
for. Sorry about that; I just couldn’t quite make it fit. I hope we can be kindred spirits
anyway!

Running and running and running just to stay in one place, to keep from falling behind.
That has been the trajectory of the academic library over the last few decades, faced with
the massive growth in scholarly literature, and the even more massive growth in the COST
of scholarly literature.

What the University of Prince Edward Island is doing today -- opening Island Scholar on
the open Web to hold the intellectual output of the university -- is part of a multi-faceted
effort to break free of the Red Queen’s Race. I offer my congratulations to you all on this
auspicious event; I hope you are proud!

On with our story, then...
Alice the librarian

We begin our story with Alice the librarian, whose job it is to purchase and arrange all the
materials that Dr. Kitty needs in order to do her incredibly important research into string
theory. (All right, all right, I’m sorry.)
Alice doesn’t just buy library materials for Dr. Kitty, of course; she is responsible to all of
Looking-glass University. Books on cards, books on spades, books on hearts, books on
jades, as well as journals on all those subjects and more.

Most of this does not come free. In Looking-glass University, members of the court give
their authorship and peer-review work away for free to journal publishers...
... who then demand that Alice pay a great deal of money so that the court can see the
work it gave away, as well as the work other courts in other parts of the land have given
away. Alice can only give the court what she can afford to pay for. If she can’t pay for it --
the court can’t see it.

If this seems odd to you, well, remember, we’re in Looking-glass University here.
And as more and more books and more and more journals came to be published, and their
prices went up and up and up, Alice’s ability to provide the banquet of books and journals
that Looking-glass University expected of her diminished. This earned her some odd looks
from Dr. Hatter and the others, but poor Alice could only do what she could do.
A little under a decade ago, Alice the librarian was offered a new bottle of electronic
journals for Looking-glass University. DRINK ME, said the bottle, and I will give you huge
quantities of the journals you need for Dr. Kitty and Dr. Hatter and all the rest of the court
of Looking-glass University.

“This sounds useful,” said Alice, “because surely I cannot afford everything I must buy any
other way.” And so Alice drank from the bottle, and the label changed from DRINK ME to
THE BIG DEAL.
Alice soon found that while the Big Deal did indeed help her grow her library, she herself
had been trapped. Some of the journals in the bottle were exactly what she needed; others
were not, but she could not drop them without dropping the Big Deal. And soon the Big
Deal became a bigger and bigger and bigger part of Alice’s budget, which shrank and
shrank and shrank until poor Alice wondered how she would ever make ends meet!

Soon she found herself having to throw journals out of the window every year, just to
make room in her budget for the Big Deal. Soon it became even worse than that, because
she had to throw books and monographs out the window too. Reluctantly, Alice did what
she had to.
What eventually happened is that Alice found herself drowning in costs, Big Deal or no Big
Deal. She simply could not afford everything that Looking-glass University needed.
“Come with me,” said a fellow librarian, also trying to make some headway against the
torrent of costly new literature. “We will band together, pool our strength, and surely we
will be able to afford what our institutions need.”
Led by her wise dormouse colleague, Alice the Librarian joined a consortium of libraries
and librarians, to pool their resources so that they could buy what they all needed.

And this worked. For a time.
Until the torrent of costs rose up again, overwhelming even the resources all of them
together could throw at the journals. Desperately they scattered, Alice and rabbits and
dormice and parrots and all.
And so Alice found herself in the Red Queen’s Race, doing everything she could think of
just to stay even with the cost of the journal literature, constantly aware that for all her
efforts, she was falling behind.
To make matters worse, the court of Looking-glass University was becoming restless,
because they began to suspect that they were missing out on things that were kept in bags
that they couldn’t look into; they could see only what the publishers priced within Alice’s
buying power. This bothered Alice a great deal, as you can see, but it didn’t help her stay
even in the Red Queen’s Race.
Worse still, the court realized it could no longer be sure that its proclamations were
reaching beyond its own borders, because if Alice couldn’t keep up with the Red Queen’s
Race, who could? And what about those who didn’t belong to a royal court at all? How
would they hear the court’s proclamations? Because after all, a court that isn’t making
proclamations might as well lie down and go to sleep.
And finally Dr. Walrus and Dr. Carpenter said, “Wait a minute. We have a great many pearls
of wisdom to share, and we want to share them; the problem is that they’re locked up
inside tough pay-for-subscription oystershells.”

And thus was born the open access movement.
A brief interlude
                                                                       e,
                                                         l,  onlin
                                         is  digita right
                          er ature ost copy
                 (O A) lit e of m                       akes f
                                                                  it
              ss            e                       m
       n -acce ge, and fr ons. What onsent o
“Ope f char              icti                  ec
 free   o        g restr net and th .
            ensin e inter
      d lic is th                   -hold
                                             er                            cess”
  a n                       igh   t                                  en Ac
        sible r or copyr
                                                                  Op
                                                            on to
   pos tho                                 ief In
                                                  tro ducti
           u                         r y Br
    the a                 uber,
                                “A Ve
                            Peter
                                  S
How to do open access

                                       non
    • Peer-reviewed journals qua an appropriate
           The gold road               The green road



                  ne
                Si
                              • Placing
      on the Web, open to all     version of your article in a
      without subscription        disciplinary site or in
      barriers.                   Island Scholar

    • http://doaj.org/          • http://oaister.org/
       Pay attention to your rights!

This will be review for some of you, but not all.
There are two basic ways of making your work
open access. The so-called “gold road” is simply
to publish in a journal that does not charge
subscription fees for access to articles. There are
many of these in many disciplines; the most
comprehensive listing of peer-reviewed open-
access journals is the Directory of Open Access
Journals at d-o-a-j dot org. The “green road” is
to place an appropriate version of your article in
a disciplinary website such as arXiv for physics,
math, and computer science, or E-LIS for
information studies. To search articles that have
Now back to our
    story...
Alice the librarian, rather nervously, opened a website just like Island Scholar, taking the
technical work and responsibility onto her own head as though it were a heavy crown.
Then she went out to speak to scholars and researchers like Dr. Kitty about the new
service and what her hopes were for the scholarly literature.
Dr. Kitty, absorbed in her string-theory research, didn’t pay Alice the librarian much mind.
After all, the system seemed to work well enough, and it had been around a long time.
Why change? Why now?
Sometimes Alice was deafened by tremendous drumbeats of protest. What about my
favorite scholarly society? What if open access hurts it? Never mind that many society
journals have been pushed out of the market by the Big Deal. What about multiple versions
of my article? What about peer review? Which Alice thought was quite ridiculous, because
about the same percentage of open access journals as subscription journals are peer-
reviewed, but there you are.
Sometimes the result of Alice’s effort was pure chaos. Everyone at Looking-glass
University was familiar with the Red Queen, after all, and Alice was new to all this, and not
someone the court was accustomed to heeding on the subject of professional publication.
Sometimes no one had time or leisure to listen to Alice, or to help her put new articles on
the website. The Red Queen, of course, whose race had caused all the trouble, never had
bothered to listen to Alice. And after a while of trying, Alice became so frustrated that
she...
... picked up the Red Queen she’d been racing against in both hands and shook as hard as
ever she could. And so it became clear that the fearsome Red Queen, whom Alice was
trying so hard to tame...
... was only Dr. Kitty, after all!

And that is my message to all of you, on the opening of your repository. For all the
fantastic technical work that Mark Leggott has done on the technical platform he calls
Islandora -- and it is groundbreaking and brilliant work, and I hope all of you congratulate
him as he deserves -- it is every one of YOU, Dr. Kitty’s and Alices alike, who must make
open access happen.

How you do that differs depending on who you are and what you do.
The first thing is to have a sense of the chessboard. Don’t believe everything I’ve been
telling you? GREAT. Go find out for yourself what your favorite journal costs, and what your
library has been doing to afford it. Learn what your peer institutions and your disciplinary
colleagues have been doing and saying about scholarly communication. I know this is yet
one more thing in a crowded schedule of string-theory research, but the scholarly
communication system is the air you breathe; one way or another, your career and your
legacy depend on it. Learn.
Changing such an entrenched system as scholarly communication is a tall order. There’s
no getting around that many of you will have to gear up, take some risks, and do some
things differently if you believe the system needs to change. Alice the Librarian can help
you put your armor on, but she can’t enter the lists for you. You have to be the one to
fight. Pay attention to your publication agreements, and amend those that need it. Find out
what your scholarly and professional societies are saying and doing about open access,
and make your voice heard there if you don’t agree. Put your material in Island Scholar.
Spread the word up the chain that Island Scholar is a service worth supporting.
And you can all go and shout in other faculty ears! Alice the Librarian doesn’t have much
luck with this, honestly. Faculty heed their peers. It takes more shouting than you think. A
2004 article by Barton and Waters suggests that it takes SEVEN MENTIONS of a service like
Island Scholar before a potential user has enough awareness to check it out.

Seven mentions. Per faculty member. Get shouting!
If you are senior in your career, such that you have career authority over your fellow
faculty, it is only you who can REWARD open access. You decide what journals you believe
your fellows should publish in; some are friendlier to open access than others. You decide
how they need to present their accomplishments to you; you can ask them to place their
journal articles in Island Scholar for consideration. You decide what quality measures are
valid; you can decide not to discriminate against online-only journals and newer open-
access journals.

Alice the librarian is looking to you for leadership. Please provide it!
Acknowledgments
                             Sir John Tenniel, Illustrations from
                                      Alice in Wonderland
                                               and
                               Alice Through the Looking-Glass
                                           Via VictorianWeb
                                  http://www.victorianweb.org/art/
                                    illustration/tenniel/index.html

                 This work is licensed under a
                 Creative Commons Attribution 3.0
                 United States License.




In closing, let me credit the wonderful John Tenniel, and the wonderful VictorianWeb for
making his work available. This presentation will be available for reuse, talk notes and all.
s!
                               tion
                           tula
                         ra
                     o ng
            C

And finally, once again, allow me to congratulate you all on the opening of Island Scholar,
and wish you the very best of luck with it! Thank you very much for your time, and I’m told
I have a little time to answer questions.

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Escaping the Red Queen's Race with Open Access

  • 1. ce Escaping the a R ’s ueen Q ed R with open access Good morning, and thank you for having me here. My name is Dorothea Salo, and I am a librarian at the University of Wisconsin. I’m here today to give a little context to the opening of Island Scholar, and to do that, I thought I’d use a famous children’s story involving a young girl as heroine. (CLICK) Unfortunately, and at the risk of offending, I will NOT be using the famous children’s stories involving a young girl as heroine that Prince Edward Island is well-known for. Sorry about that; I just couldn’t quite make it fit. I hope we can be kindred spirits anyway! Running and running and running just to stay in one place, to keep from falling behind. That has been the trajectory of the academic library over the last few decades, faced with the massive growth in scholarly literature, and the even more massive growth in the COST of scholarly literature. What the University of Prince Edward Island is doing today -- opening Island Scholar on the open Web to hold the intellectual output of the university -- is part of a multi-faceted effort to break free of the Red Queen’s Race. I offer my congratulations to you all on this auspicious event; I hope you are proud! On with our story, then...
  • 2. Alice the librarian We begin our story with Alice the librarian, whose job it is to purchase and arrange all the materials that Dr. Kitty needs in order to do her incredibly important research into string theory. (All right, all right, I’m sorry.)
  • 3. Alice doesn’t just buy library materials for Dr. Kitty, of course; she is responsible to all of Looking-glass University. Books on cards, books on spades, books on hearts, books on jades, as well as journals on all those subjects and more. Most of this does not come free. In Looking-glass University, members of the court give their authorship and peer-review work away for free to journal publishers...
  • 4. ... who then demand that Alice pay a great deal of money so that the court can see the work it gave away, as well as the work other courts in other parts of the land have given away. Alice can only give the court what she can afford to pay for. If she can’t pay for it -- the court can’t see it. If this seems odd to you, well, remember, we’re in Looking-glass University here.
  • 5. And as more and more books and more and more journals came to be published, and their prices went up and up and up, Alice’s ability to provide the banquet of books and journals that Looking-glass University expected of her diminished. This earned her some odd looks from Dr. Hatter and the others, but poor Alice could only do what she could do.
  • 6. A little under a decade ago, Alice the librarian was offered a new bottle of electronic journals for Looking-glass University. DRINK ME, said the bottle, and I will give you huge quantities of the journals you need for Dr. Kitty and Dr. Hatter and all the rest of the court of Looking-glass University. “This sounds useful,” said Alice, “because surely I cannot afford everything I must buy any other way.” And so Alice drank from the bottle, and the label changed from DRINK ME to THE BIG DEAL.
  • 7. Alice soon found that while the Big Deal did indeed help her grow her library, she herself had been trapped. Some of the journals in the bottle were exactly what she needed; others were not, but she could not drop them without dropping the Big Deal. And soon the Big Deal became a bigger and bigger and bigger part of Alice’s budget, which shrank and shrank and shrank until poor Alice wondered how she would ever make ends meet! Soon she found herself having to throw journals out of the window every year, just to make room in her budget for the Big Deal. Soon it became even worse than that, because she had to throw books and monographs out the window too. Reluctantly, Alice did what she had to.
  • 8. What eventually happened is that Alice found herself drowning in costs, Big Deal or no Big Deal. She simply could not afford everything that Looking-glass University needed.
  • 9. “Come with me,” said a fellow librarian, also trying to make some headway against the torrent of costly new literature. “We will band together, pool our strength, and surely we will be able to afford what our institutions need.”
  • 10. Led by her wise dormouse colleague, Alice the Librarian joined a consortium of libraries and librarians, to pool their resources so that they could buy what they all needed. And this worked. For a time.
  • 11. Until the torrent of costs rose up again, overwhelming even the resources all of them together could throw at the journals. Desperately they scattered, Alice and rabbits and dormice and parrots and all.
  • 12. And so Alice found herself in the Red Queen’s Race, doing everything she could think of just to stay even with the cost of the journal literature, constantly aware that for all her efforts, she was falling behind.
  • 13. To make matters worse, the court of Looking-glass University was becoming restless, because they began to suspect that they were missing out on things that were kept in bags that they couldn’t look into; they could see only what the publishers priced within Alice’s buying power. This bothered Alice a great deal, as you can see, but it didn’t help her stay even in the Red Queen’s Race.
  • 14. Worse still, the court realized it could no longer be sure that its proclamations were reaching beyond its own borders, because if Alice couldn’t keep up with the Red Queen’s Race, who could? And what about those who didn’t belong to a royal court at all? How would they hear the court’s proclamations? Because after all, a court that isn’t making proclamations might as well lie down and go to sleep.
  • 15. And finally Dr. Walrus and Dr. Carpenter said, “Wait a minute. We have a great many pearls of wisdom to share, and we want to share them; the problem is that they’re locked up inside tough pay-for-subscription oystershells.” And thus was born the open access movement.
  • 16. A brief interlude e, l, onlin is digita right er ature ost copy (O A) lit e of m akes f it ss e m n -acce ge, and fr ons. What onsent o “Ope f char icti ec free o g restr net and th . ensin e inter d lic is th -hold er cess” a n igh t en Ac sible r or copyr Op on to pos tho ief In tro ducti u r y Br the a uber, “A Ve Peter S
  • 17. How to do open access non • Peer-reviewed journals qua an appropriate The gold road The green road ne Si • Placing on the Web, open to all version of your article in a without subscription disciplinary site or in barriers. Island Scholar • http://doaj.org/ • http://oaister.org/ Pay attention to your rights! This will be review for some of you, but not all. There are two basic ways of making your work open access. The so-called “gold road” is simply to publish in a journal that does not charge subscription fees for access to articles. There are many of these in many disciplines; the most comprehensive listing of peer-reviewed open- access journals is the Directory of Open Access Journals at d-o-a-j dot org. The “green road” is to place an appropriate version of your article in a disciplinary website such as arXiv for physics, math, and computer science, or E-LIS for information studies. To search articles that have
  • 18. Now back to our story...
  • 19. Alice the librarian, rather nervously, opened a website just like Island Scholar, taking the technical work and responsibility onto her own head as though it were a heavy crown. Then she went out to speak to scholars and researchers like Dr. Kitty about the new service and what her hopes were for the scholarly literature.
  • 20. Dr. Kitty, absorbed in her string-theory research, didn’t pay Alice the librarian much mind. After all, the system seemed to work well enough, and it had been around a long time. Why change? Why now?
  • 21. Sometimes Alice was deafened by tremendous drumbeats of protest. What about my favorite scholarly society? What if open access hurts it? Never mind that many society journals have been pushed out of the market by the Big Deal. What about multiple versions of my article? What about peer review? Which Alice thought was quite ridiculous, because about the same percentage of open access journals as subscription journals are peer- reviewed, but there you are.
  • 22. Sometimes the result of Alice’s effort was pure chaos. Everyone at Looking-glass University was familiar with the Red Queen, after all, and Alice was new to all this, and not someone the court was accustomed to heeding on the subject of professional publication.
  • 23. Sometimes no one had time or leisure to listen to Alice, or to help her put new articles on the website. The Red Queen, of course, whose race had caused all the trouble, never had bothered to listen to Alice. And after a while of trying, Alice became so frustrated that she...
  • 24. ... picked up the Red Queen she’d been racing against in both hands and shook as hard as ever she could. And so it became clear that the fearsome Red Queen, whom Alice was trying so hard to tame...
  • 25. ... was only Dr. Kitty, after all! And that is my message to all of you, on the opening of your repository. For all the fantastic technical work that Mark Leggott has done on the technical platform he calls Islandora -- and it is groundbreaking and brilliant work, and I hope all of you congratulate him as he deserves -- it is every one of YOU, Dr. Kitty’s and Alices alike, who must make open access happen. How you do that differs depending on who you are and what you do.
  • 26. The first thing is to have a sense of the chessboard. Don’t believe everything I’ve been telling you? GREAT. Go find out for yourself what your favorite journal costs, and what your library has been doing to afford it. Learn what your peer institutions and your disciplinary colleagues have been doing and saying about scholarly communication. I know this is yet one more thing in a crowded schedule of string-theory research, but the scholarly communication system is the air you breathe; one way or another, your career and your legacy depend on it. Learn.
  • 27. Changing such an entrenched system as scholarly communication is a tall order. There’s no getting around that many of you will have to gear up, take some risks, and do some things differently if you believe the system needs to change. Alice the Librarian can help you put your armor on, but she can’t enter the lists for you. You have to be the one to fight. Pay attention to your publication agreements, and amend those that need it. Find out what your scholarly and professional societies are saying and doing about open access, and make your voice heard there if you don’t agree. Put your material in Island Scholar. Spread the word up the chain that Island Scholar is a service worth supporting.
  • 28. And you can all go and shout in other faculty ears! Alice the Librarian doesn’t have much luck with this, honestly. Faculty heed their peers. It takes more shouting than you think. A 2004 article by Barton and Waters suggests that it takes SEVEN MENTIONS of a service like Island Scholar before a potential user has enough awareness to check it out. Seven mentions. Per faculty member. Get shouting!
  • 29. If you are senior in your career, such that you have career authority over your fellow faculty, it is only you who can REWARD open access. You decide what journals you believe your fellows should publish in; some are friendlier to open access than others. You decide how they need to present their accomplishments to you; you can ask them to place their journal articles in Island Scholar for consideration. You decide what quality measures are valid; you can decide not to discriminate against online-only journals and newer open- access journals. Alice the librarian is looking to you for leadership. Please provide it!
  • 30. Acknowledgments Sir John Tenniel, Illustrations from Alice in Wonderland and Alice Through the Looking-Glass Via VictorianWeb http://www.victorianweb.org/art/ illustration/tenniel/index.html This work is licensed under a Creative Commons Attribution 3.0 United States License. In closing, let me credit the wonderful John Tenniel, and the wonderful VictorianWeb for making his work available. This presentation will be available for reuse, talk notes and all.
  • 31. s! tion tula ra o ng C And finally, once again, allow me to congratulate you all on the opening of Island Scholar, and wish you the very best of luck with it! Thank you very much for your time, and I’m told I have a little time to answer questions.