Larry Ryan shares how he started his lawn care company and how he's grown it to be included on the Lawn & Landscape Top 100 list.

1. RYAN LAWN & TREE
Our Story

2. How did we get on the top 100
list?
WHAT DID IT TAKE?
1. Employees as marketers
2. Employee ownership
3. Focus on quality
4. Focus on profits
5. Sharing our success
6. Emphasis on education

3. Employee
Ownership

4. Marketing 101
Turn Your Staff into the Marketing Department

5. Manage for
Quality

6. Profit Margin
Income statement
Gross income
– Labor expense
– Cost of goods sold
– Other costs
$’s Profits

7. Share in the rewards of success
When we pass out the new ESOP
valuation and our staff open their
envelops, it’s fun!

8. How good are we?
Craig says he’s a 10. But like the rest of us, Craig knows
we all have a lot of “getting better” to do!

9. Education
• Continual
learning
• Teach our people
to be the experts

10. Our staff does
a lot of our
training

11. On
The
Job
Training
OJT

12. Importance of our people…
Families and children are a big deal

13. Overcoming Industry Obstacles
We face problems
every year.
-----
Problems need
solutions!

14. Imprelis was a huge issue

15. What is the environmental truth about
the lawn? Is it a plus or minus?

16. WORKING WITH NATURE
Ice storms and droughts add extra income
(but we do not wish for these events)

17. Do rural trees really outlive urban trees? In every part of our country is this true?

18. Image of the industry
Focus on the image of your staff!

19. Summing things up

20. --- Our Mission ---
Serve God
by helping our clients create beautiful,
sustainable landscapes,
while we create opportunities for our
associates
and business partners.
We put high priority on our faith at Ryan

21. Game changers in my career
1. Growing in my faith
2. Getting involved with Toastmasters
3. Learning the power of a spread sheet
4. Reading/watching “In Search of Excellence”
5. Committing my career to learning
6. Social Responsibility