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Find and Keep the Best Landscaping Employees
1. Really Good Recruiting
HOW TO FIND (AND KEEP) THE BEST
PEOPLE FOR YOUR LANDSCAPING
BUSINESS.
CHUCK BOWEN
EDITOR AND ASSOCIATE PUBLISHER
LAWN & LANDSCAPE
2. What we’ll cover today
The “labor problem” is complex and complicated.
Determine who you are.
Figure out who you need.
Then go find them.
Once you find them, work to keep them.
Your mileage may vary.
But at least try something.
5. How to think about recruiting
It’s a pipeline.
It’s an investment.
It’s someone’s job.
6. Things you can’t control
guys who act entitled
guys who are jerks
guys who leave to work for 50 cents more an hour
guys who don’t have a legal OL
guys who say they’ll work in the heat, but quit on the
first hot day
See also: the weather, the government, that guy who
just cut you off
7. Who do you need?
Define who you want
to hire.
(And who you don’t.)
Right now: What positions
are open at your company?
Who do you need in six
months?
Who do you need in a year?
8. Case study: R.P. Marzili
Culture: the best work in town
Shotgun approach to recruiting
Ideas to steal
Hiring calendar
Org chart analysis
9. Case study: Bartlett Tree Experts
College connections
Always hiring approach
Ideas to steal:
Networking approach
Key recruiting personnel
10. Case study: Ruppert Landscape
Culture: hire for long-term careers
Whole-organization approach
Ideas to steal
Referral program
Be very image conscious
11. Case study: Lakeridge Contracting
Crazy-eyed Canadians
Friday dance party videos
Importance of social media
12. What do you pay?
Whatever it is, it
determines (in
part) the quality of
people you’re
going to get.
17. Places to put that ad
Craigslist
Indeed/Monster
ZipRecruiter
Newspaper -- remember those?
industry-specific sites (Florasearch, GreenSearch)
PLANET and state associations (web and print)
L&L classifieds
State pesticide applicator database
19. “We’re always hiring.”
Make it easy to apply – inbound applications.
Does everyone know you’re looking for people?
Friends
Family
Church/poker/chamber of commerce
Management team
Production team
Colleagues
Dealer/distributor
22. Employee development
Would you like to work at your own company?
If you wouldn't, why would anyone else?
Once you find and hire the right person, you have to
keep them.
Example: You’ve hired a new foreman. Tell me what
the seventh instance of his training is.
23. Benefits
What benefits do you offer?
Some examples:
Medical/dental/vision insurance
good paid time off
education reimbursement
Maternity/paternity leave
BBQs, picnics
Just-because rewards (gift cards, etc.)
anniversary recognition
family events (Christmas, Halloween, etc.)
401k
24. Other tips and tricks
Referral bonuses – 1, 2, 3 program at Complete
Bartlett Tree and Crossfit
Veteran placement programs
Halfway/sober houses (Yard-Nique)
Different colored vests/hardhats for new guys -- some way
to let the rest of your team know that they're new and might
screw up
Give new guys mentors (not their foreman -- he's too
interested in moving fast and getting on to the next job)
Let them know the path for them at your company -- they
won't be laying brick forever.
Internship program
25. Cool stuff from L&L
• Our iOS app
• The Lawn Care Radio Network
• Scholarship program
• The Benchmarking Your Business web app
• Our many social media outlets
26. THE MOST IMPORTANT SLIDE
The “labor problem” is complex and complicated.
Determine who you are.
Figure out who you need.
Then go find them.
Once you find them, work to keep them.
Your mileage may vary.
But at least try something.
cbowen@gie.net
216-393-0227
Notes de l'éditeur
Thanks to Jim Paluch from Belgard and audience.
Taking the time to attend some off season training like this really sets you apart from the bulk of the industry.
Review key points
-how to find people
-how to keep people
-ideas to steal
-some questions to ask yourself and to think about this winter
If you pay attention to only one thing I say today, pay attention to this.
Thank you again to jim and the Belgard team, and to all of you for taking the time to attend off season training like this.
Who's job is it to bring new people?
Boston construction
Really high end
National tree care company
Field Day
Total employees:
If you pay attention to only one thing I say today, pay attention to this.
Thank you again to jim and the Belgard team, and to all of you for taking the time to attend off season training like this.