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Really Good Recruiting
HOW TO FIND (AND KEEP) THE BEST
PEOPLE FOR YOUR LANDSCAPING
BUSINESS.
CHUCK BOWEN
EDITOR AND ASSOCIATE PUBLISHER
LAWN & LANDSCAPE
What we’ll cover today
The “labor problem” is complex and complicated.
 Determine who you are.
 Figure out who you need.
 Then go find them.
 Once you find them, work to keep them.
Your mileage may vary.
But at least try something.
You’re not alone.
Recruiting isn’t:
The same as hiring
A one-time decision
Ever really finished
How to think about recruiting
It’s a pipeline.
It’s an investment.
It’s someone’s job.
Things you can’t control
guys who act entitled
guys who are jerks
guys who leave to work for 50 cents more an hour
guys who don’t have a legal OL
guys who say they’ll work in the heat, but quit on the
first hot day
See also: the weather, the government, that guy who
just cut you off
Who do you need?
Define who you want
to hire.
(And who you don’t.)
Right now: What positions
are open at your company?
Who do you need in six
months?
Who do you need in a year?
Case study: R.P. Marzili
Culture: the best work in town
Shotgun approach to recruiting
Ideas to steal
 Hiring calendar
 Org chart analysis
Case study: Bartlett Tree Experts
College connections
Always hiring approach
Ideas to steal:
 Networking approach
 Key recruiting personnel
Case study: Ruppert Landscape
Culture: hire for long-term careers
Whole-organization approach
Ideas to steal
 Referral program
 Be very image conscious
Case study: Lakeridge Contracting
Crazy-eyed Canadians
Friday dance party videos
Importance of social media
What do you pay?
Whatever it is, it
determines (in
part) the quality of
people you’re
going to get.
National pay scales
Write the right ad
Be clear
Be creative
Be patient
Recruiting
Job Posting Poor Example
Recruiting
Job Posting Good Example
Places to put that ad
Craigslist
Indeed/Monster
ZipRecruiter
Newspaper -- remember those?
industry-specific sites (Florasearch, GreenSearch)
PLANET and state associations (web and print)
L&L classifieds
State pesticide applicator database
Internship program
local university/college (horticulture, construction or
business)
technical schools
high schools/FFA chapters
“We’re always hiring.”
Make it easy to apply – inbound applications.
Does everyone know you’re looking for people?
 Friends
 Family
 Church/poker/chamber of commerce
 Management team
 Production team
 Colleagues
 Dealer/distributor
Case study: Schill Grounds Management
Schill, con’t.
Employee development
Would you like to work at your own company?
If you wouldn't, why would anyone else?
Once you find and hire the right person, you have to
keep them.
Example: You’ve hired a new foreman. Tell me what
the seventh instance of his training is.
Benefits
What benefits do you offer?
Some examples:
 Medical/dental/vision insurance
 good paid time off
 education reimbursement
 Maternity/paternity leave
 BBQs, picnics
 Just-because rewards (gift cards, etc.)
 anniversary recognition
 family events (Christmas, Halloween, etc.)
 401k
Other tips and tricks
 Referral bonuses – 1, 2, 3 program at Complete
 Bartlett Tree and Crossfit
 Veteran placement programs
 Halfway/sober houses (Yard-Nique)
 Different colored vests/hardhats for new guys -- some way
to let the rest of your team know that they're new and might
screw up
 Give new guys mentors (not their foreman -- he's too
interested in moving fast and getting on to the next job)
 Let them know the path for them at your company -- they
won't be laying brick forever.
 Internship program
Cool stuff from L&L
• Our iOS app
• The Lawn Care Radio Network
• Scholarship program
• The Benchmarking Your Business web app
• Our many social media outlets
THE MOST IMPORTANT SLIDE
The “labor problem” is complex and complicated.
 Determine who you are.
 Figure out who you need.
 Then go find them.
 Once you find them, work to keep them.
Your mileage may vary.
But at least try something.
cbowen@gie.net
216-393-0227

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Find and Keep the Best Landscaping Employees

  • 1. Really Good Recruiting HOW TO FIND (AND KEEP) THE BEST PEOPLE FOR YOUR LANDSCAPING BUSINESS. CHUCK BOWEN EDITOR AND ASSOCIATE PUBLISHER LAWN & LANDSCAPE
  • 2. What we’ll cover today The “labor problem” is complex and complicated.  Determine who you are.  Figure out who you need.  Then go find them.  Once you find them, work to keep them. Your mileage may vary. But at least try something.
  • 4. Recruiting isn’t: The same as hiring A one-time decision Ever really finished
  • 5. How to think about recruiting It’s a pipeline. It’s an investment. It’s someone’s job.
  • 6. Things you can’t control guys who act entitled guys who are jerks guys who leave to work for 50 cents more an hour guys who don’t have a legal OL guys who say they’ll work in the heat, but quit on the first hot day See also: the weather, the government, that guy who just cut you off
  • 7. Who do you need? Define who you want to hire. (And who you don’t.) Right now: What positions are open at your company? Who do you need in six months? Who do you need in a year?
  • 8. Case study: R.P. Marzili Culture: the best work in town Shotgun approach to recruiting Ideas to steal  Hiring calendar  Org chart analysis
  • 9. Case study: Bartlett Tree Experts College connections Always hiring approach Ideas to steal:  Networking approach  Key recruiting personnel
  • 10. Case study: Ruppert Landscape Culture: hire for long-term careers Whole-organization approach Ideas to steal  Referral program  Be very image conscious
  • 11. Case study: Lakeridge Contracting Crazy-eyed Canadians Friday dance party videos Importance of social media
  • 12. What do you pay? Whatever it is, it determines (in part) the quality of people you’re going to get.
  • 14. Write the right ad Be clear Be creative Be patient
  • 17. Places to put that ad Craigslist Indeed/Monster ZipRecruiter Newspaper -- remember those? industry-specific sites (Florasearch, GreenSearch) PLANET and state associations (web and print) L&L classifieds State pesticide applicator database
  • 18. Internship program local university/college (horticulture, construction or business) technical schools high schools/FFA chapters
  • 19. “We’re always hiring.” Make it easy to apply – inbound applications. Does everyone know you’re looking for people?  Friends  Family  Church/poker/chamber of commerce  Management team  Production team  Colleagues  Dealer/distributor
  • 20. Case study: Schill Grounds Management
  • 22. Employee development Would you like to work at your own company? If you wouldn't, why would anyone else? Once you find and hire the right person, you have to keep them. Example: You’ve hired a new foreman. Tell me what the seventh instance of his training is.
  • 23. Benefits What benefits do you offer? Some examples:  Medical/dental/vision insurance  good paid time off  education reimbursement  Maternity/paternity leave  BBQs, picnics  Just-because rewards (gift cards, etc.)  anniversary recognition  family events (Christmas, Halloween, etc.)  401k
  • 24. Other tips and tricks  Referral bonuses – 1, 2, 3 program at Complete  Bartlett Tree and Crossfit  Veteran placement programs  Halfway/sober houses (Yard-Nique)  Different colored vests/hardhats for new guys -- some way to let the rest of your team know that they're new and might screw up  Give new guys mentors (not their foreman -- he's too interested in moving fast and getting on to the next job)  Let them know the path for them at your company -- they won't be laying brick forever.  Internship program
  • 25. Cool stuff from L&L • Our iOS app • The Lawn Care Radio Network • Scholarship program • The Benchmarking Your Business web app • Our many social media outlets
  • 26. THE MOST IMPORTANT SLIDE The “labor problem” is complex and complicated.  Determine who you are.  Figure out who you need.  Then go find them.  Once you find them, work to keep them. Your mileage may vary. But at least try something. cbowen@gie.net 216-393-0227

Notes de l'éditeur

  1. Thanks to Jim Paluch from Belgard and audience. Taking the time to attend some off season training like this really sets you apart from the bulk of the industry. Review key points -how to find people -how to keep people -ideas to steal -some questions to ask yourself and to think about this winter
  2. If you pay attention to only one thing I say today, pay attention to this. Thank you again to jim and the Belgard team, and to all of you for taking the time to attend off season training like this.
  3. Who's job is it to bring new people?
  4. Boston construction Really high end
  5. National tree care company
  6. Field Day Total employees:
  7. If you pay attention to only one thing I say today, pay attention to this. Thank you again to jim and the Belgard team, and to all of you for taking the time to attend off season training like this.