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New Wave of I-Branding Job Seeking Strategies

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Dr. Boaz Bernstein
Dr. Boaz Bernstein

Emerging job seeking strategies for Web 2.0 recruitment

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The New Wave of I-Branding Job seeking strategies August 2009
Boaz Bernstein Osnat Bernstein Managing Directors Email: bernsteinboaz @ gmail .com LinkedIn: http://www. linkedin .com/in/ boazbernstein Facebook: Boaz.Bernstein Web site: www.careerstampresumes.com.au Career Stamps®
The New Jobseekers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 vs Web 2.0 Content/Information Web 1.0 Web 2.0 Static, Presented, paid for Evolving, Learnt, created, free Users Passive, independent, Work alone Small numbers Pay for service Interactive, within Social network, creates groups, Large numbers, Pay for value premium
Evolution in the making Face to Face & Paper Emerging Platforms Self Sourcing Traditional Platforms Social Networks Business Web /Linkedin Most of us are here Few are here Web 2.0 Client-Server Software Applications Interactive Web to Web Applications
Web 2.0 Inspiring platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integrate Collective customer value Share
Customer Individual Value Collective User Value Web 1.0 The future is here Protected Building Blocks Open Platform Efficiency/Quality/service Network Practices shift
Elements of I-branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Connected Interactive Community Based Shared Engaging Networking
Pay hosting Collect Premium Build volume Content User Free hosting Pay Premium Generate Value Web 2.0 Business model Open platform Network Content Builder
Evolving Career Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0
Old Recruitment model Employer Candidate Post online Job Ad Upload resume Search Ads Send resume Unfiltered resume filtering process Short listed Interview Job Offer
Recruitment Shortcoming Web to employer Web to Candidate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Not personal Static information Traditional job boards
Emerging I-branding Candidates Immediate Intelligent Interactive User, critic, and partner Respond and Results Personal, Authentic, and Talented Jobseekers are looking to get engaged & share their profile with other jobseekers, profession experts as well as employers
I-branding @ work Receive Exclusive information Get insider knowledge about the company/jobs Get incoming referral Be drawn to stories and into caring about outcomes, and results. Interactive Job board Showcase their talents Interactive Online tools; chat, message board Develop relationship with other jobseekers, experts & employers
The Emerging Employers Interactive Integrated User, critic, partner Open Platform recruitment Blog, rich content Synchronized
Emerging Employer Networks Segment Talent Market Target Talent Market Talent Philosophy Connect & engage talent pool members in conversation, dialogue and discovery about each other, employees, and organization. Attraction Strategies
Opportunity for Employers In a down turn market ,[object Object],[object Object],pick exceptional talent Web 2.0 Employer Market Number of quality talents > Job positions Recruiting cost advantage Downward pressure on recruitment cost Diminish recruitment cost/candidate Quality Talent laid off Increase number of active jobseekers Attract experienced talent at a lower cost
I-branding & Web Applications Changing the face of the recruitment industry Job aggregators Social networks Growing CV Database New Job boards Job podcast Blog boards RSS syndication
Employer Candidate ,[object Object],[object Object],[object Object],[object Object],Web to Web Web 2 Web recruitment
I-branding Recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Experts Web 2.0 Candidate Employer

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New Wave of I-Branding Job Seeking Strategies

  • 1. The New Wave of I-Branding Job seeking strategies August 2009
  • 2. Boaz Bernstein Osnat Bernstein Managing Directors Email: bernsteinboaz @ gmail .com LinkedIn: http://www. linkedin .com/in/ boazbernstein Facebook: Boaz.Bernstein Web site: www.careerstampresumes.com.au Career Stamps®
  • 3.
  • 4. Web 1.0 vs Web 2.0 Content/Information Web 1.0 Web 2.0 Static, Presented, paid for Evolving, Learnt, created, free Users Passive, independent, Work alone Small numbers Pay for service Interactive, within Social network, creates groups, Large numbers, Pay for value premium
  • 5. Evolution in the making Face to Face & Paper Emerging Platforms Self Sourcing Traditional Platforms Social Networks Business Web /Linkedin Most of us are here Few are here Web 2.0 Client-Server Software Applications Interactive Web to Web Applications
  • 6.
  • 7. Customer Individual Value Collective User Value Web 1.0 The future is here Protected Building Blocks Open Platform Efficiency/Quality/service Network Practices shift
  • 8.
  • 9. Pay hosting Collect Premium Build volume Content User Free hosting Pay Premium Generate Value Web 2.0 Business model Open platform Network Content Builder
  • 10.
  • 11. Old Recruitment model Employer Candidate Post online Job Ad Upload resume Search Ads Send resume Unfiltered resume filtering process Short listed Interview Job Offer
  • 12.
  • 13. Emerging I-branding Candidates Immediate Intelligent Interactive User, critic, and partner Respond and Results Personal, Authentic, and Talented Jobseekers are looking to get engaged & share their profile with other jobseekers, profession experts as well as employers
  • 14. I-branding @ work Receive Exclusive information Get insider knowledge about the company/jobs Get incoming referral Be drawn to stories and into caring about outcomes, and results. Interactive Job board Showcase their talents Interactive Online tools; chat, message board Develop relationship with other jobseekers, experts & employers
  • 15. The Emerging Employers Interactive Integrated User, critic, partner Open Platform recruitment Blog, rich content Synchronized
  • 16. Emerging Employer Networks Segment Talent Market Target Talent Market Talent Philosophy Connect & engage talent pool members in conversation, dialogue and discovery about each other, employees, and organization. Attraction Strategies
  • 17.
  • 18. I-branding & Web Applications Changing the face of the recruitment industry Job aggregators Social networks Growing CV Database New Job boards Job podcast Blog boards RSS syndication
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  • 20.