Tips for sending a mobile friendly email

1. Emails, 5 Tips to Be Mobile Friendly
Over the last few years, I’ve been reading a lot of emails via mobile versus the standard
laptop/desktop. Here are some of my tips to ensure you are writing mobile friendly emails:
1. Signature Images – Those of you that still use an image in your signature block should think
twice. Sometimes, that image of your logo or social media icon shows up as an attachment when
receiving via mobile. If you frequently send to the same person, they get accustomed to seeing
the little ‘attachment icon’ whenever they receive an email from you and think it’s just your
signature block. Thus, if you actually do attach something, they may not see it.
2. Attachments – Speaking of attachments, if you are sending one, make sure it’s something that
can be opened on a mobile device. PDF is preferred. Also, reference the attachment in the body
of the email. On mobile, you don’t always know there is something attached, so a simple note,
such as “see attached” will ensure it is seen. Keep the file sizes down so you don’t use the
person’s data.
3. Images – Images don’t always show the same way on all phones. Don’t take a chance on having
a ‘graphic heavy’ email that won’t render properly.

2. 4. CC’d People – On mobile, you don’t always see who is copied. I’ve learned to just always hit
‘reply to all’ so you don’t miss people…but not everyone thinks that way. If you get a response
and you see that it wasn’t sent to everyone, kindly forward to the appropriate individuals.
5. Subject line – On a mobile phone, users only see the following: the subject, who the email is
from, and sometimes the first few lines of the email. I don’t know how many times I mistakenly
deleted an email on my phone because the subject sounded like spam. Another thing I’ve learned
(the hard way), if you’re unsure about an email, don’t delete it until you can see the email on a
desktop/laptop computer.
Bonus Tip
To the Point – If you can answer the question in the first sentence, then do it! This is the case for
mobile and laptop versions. On a laptop, Outlooks provides a preview of the email via a pop-up
box (that semi-transparent box that seemingly never goes away until you finally try to click on
it). If you can get the gist without even opening the email, it keeps everything flowing…and as
we know, everyone is always busy and everyone gets hundreds of emails a day.
By John Boyer, Director of Marketing, Coldwell Banker Commercial Affiliates
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