Most CIOs have never tried Twitter, but a small cadre of them are reaping big rewards from the real-time communications platform. In a survey of 75 tweeting CIOs, Diamond Management & Technology Consultants (NASDAQ: DTPI) found that CIOs overwhelmingly agree—92 percent —that Twitter is an effective business tool. This slide deck has the complete results from this survey.
4. Summary Quick Metrics CIOs see the personal value in embracing Twitter as a tool to learn about Technology, Innovation and Strategy. 78% of CIOs used Twitter at least one day a week 50% of CIOs tweeted more this year than prior year 70% CIOs established new working relationships via Twitter Top three knowledge topics learned via Twitter and applied to work were: 88% indicated Technology 72% indicated Innovation 65% indicated Strategy 92% view Twitter as a useful business tool: Allows CIOs the opportunity to share best practices Allows CIOs to stay ahead of news that may impact their jobs Allows CIOs the opportunity to position themselves as thought leaders Source: Diamond’s CIO Twitter Survey 2010 4 Use #CIOwebinar
5. 78% of CIOs tweet at least once a week in relation to their career Q: Thinking about the last three months, how often do you Tweet in relation to your career? 5 Use #CIOwebinar Source: Diamond’sCIO Twitter Survey 2010
6. Level of tweeting in past year increased over prior year Q: How has your levelof tweetingchanged in the past year? 6 Use #CIOwebinar Source: Diamond’s CIO Twitter Survey 2010
7. CIOs see value in using Twitter as a business tool Q: Do you feel that Twitter is a useful business tool? 7 Use #CIOwebinar Source: Diamond’s CIO Twitter Survey 2010
8. Twitter can help establish new working relationships Q: Have you established any new working relationshipsusing Twitter? 8 Use #CIOwebinar Source: Diamond’sCIO Twitter Survey 2010
9. Twitter provides a forum for sharing news, ideas and best practices Q: Why do you tweet? (check all that apply) 9 Use #CIOwebinar Source: Diamond’sCIO Twitter Survey 2010
10. Twitter provides access to knowledge that can be applied professionally Q: Have you ever learned anything via Twitter in any of the following areas that you have applied at work? (check all categories that apply) 10 Use #CIOwebinar Source: Diamond’s CIO Twitter Survey 2010
11. While Twitter restrictions are placed on some employees, most employees are trusted to use Twitter at their discretion Q: Which of the following principles are included in your corporate Twitter policy? (Select all that apply) 11 Use #CIOwebinar Source: Diamond’s CIO Twitter Survey 2010
12. Enterprise adoption of Twitter is hindered due to being viewed as a timewaster and not being able to prove ROI Q: What’s the biggest challenge Twitter faces in gaining enterprise adoption? 12 Use #CIOwebinar Source: Diamond’sCIO Twitter Survey 2010
13. Other top preferences for social networking tools include LinkedIn and Facebook Q: Please tell us how your use of other social networking tools compares to your use of Twitterfor your business purposes. 13 Use #CIOwebinar Source: Diamond’s CIO Twitter Survey 2010
14. Twitter users use their desktops almost as much as their portable devices Q: What is the primary way you interact with Twitter? 14 Use #CIOwebinar Source: Diamond’s CIO Twitter Survey 2010
15. Today’s Speakers David Buckholtz | @dbuckhoRalph Loura | @ralphloura Kristin Burnham | @kmburnham VP and Divisional CIO Chief Information Officer Web 2.0 Reporter Sony Pictures Entertainment The Clorox Company www.CIO.com ModeratorChris Curran | @cbcurranChief Technology Officer Diamond Management & Technology Consultants Use #CIOwebinar 15 Source: Diamond’s CIO Twitter Survey 2010 www.ciodashboard.com
