This document proposes the Southern California Salt Festival, a 3-day music and action sports event in Ensenada, Mexico in Fall 2008. It would feature 30 top musical acts and competitions in surfing, skateboarding, and other sports. The festival aims to engage the 18-34 demographic and capture 200,000 attendees in year 1. Partnership opportunities and benefits are outlined, including branding, media exposure, and activations. A financial structure is proposed to secure partners' principal investments over 3 years.

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